$4 per Year Retention Program

Slide 1: 

To learn how to keep customers, track the ones you lose. Promotional marketing dollars are used to fill the bucket with new customers; new to the market or switching from a competitor Appreciation and Retention marketing is to minimize the defection of those customers to competitors Source: Reichheld and Sasser study for Harvard Business Review Have you Measured the Cost of Gaining, Retaining or Losing Your Customer?

Why don’t customers RETURN? : 

Why don’t customers RETURN? 68% of the reasons customers fail to continue business with you PERCEIVEDINDIFFERENCE

Why don’t customers RETURN? : 

Why don’t customers RETURN? Even if they know, like and trust you, THEY WILLFORGET YOU if you don’t keep in touch!

It’s a FACT : 

It’s a FACT It costs a lot more toACQUIRE a NEW CUSTOMER than it does toRETAIN anEXISTING ONE…

QUESTION???? : 

QUESTION???? What are YOU doingto be remembered by YOUR Customers, ProspectsandReferral Partners?

Slide 6: 

HERE’S a$4.24/YEAR SOLUTION…

IDEA : 

IDEA Send fourstay-in-touch (appreciation)cards a year(one every 3 months)

COST PER CARD : 

COST PER CARD 62 cents/cardplus44 cents/postage=$1.06

COST PER YEAR : 

COST PER YEAR $1.06 x 4 = $4.24plus a little time to do the cards…

It’s EASY : 

It’s EASY YOU CLICK “SEND” WE DO THE RESTYour APPRECIATION PROGRAM is now on AUTOPILOT! Set it and forget it!

FOR EXAMPLE: : 

FOR EXAMPLE: SET YOURCLOCK AHEAD SET YOUR CLOCK BACK BIRTHDAY HOLIDAYS

SO… : 

SO… When you hear someone say “Business isso competitive” or “It’s so hard to keep customers”

Tell Them : 

Tell Them “I know someone who may have a SOLUTION for under $5/year PER CUSTOMER” www.showappreciation.net

Real Cards, Real Stamps,Real Easy : 

Real Cards, Real Stamps,Real Easy