Presentation Transcript
Market Share System©: Market Share System© A product offered by
HerveyWerks
Formula for Success: Formula for Success Ownership of critical information presented in a useful form and in a timely manner
Possession of the resources and the ability to use the information (put it into practice)
Formula for Success: Formula for Success In a hospital this translates into management of physician resources
Patients come to hospitals not because of the quality of your billboard
Patients come because their physician trusts the hospital to care for their patients
Resources Necessary for Success: Resources Necessary for Success Information related to the management of physician resources
A program within the hospital designed to market the hospital directly to its primary care staff and specialists
The Solution???: The Solution??? Implementation of the Market Share System©
Implementation of a physician relations program
Target the doctors that can bring the most to the table
Don’t spend time on things that do not give you a return
Marry the program to the strategic initiatives of the hospital
Market Share System©: Market Share System© An information system giving hospital administration a knowledge base to manage physician utilization patterns
Utilizes a recognized hospital market data resource (COMPdata® in Illinois hospitals)
Utilizes internal data from the client hospital’s data processing system
Market Share System©: Market Share System© Puts over 60 databases at the finger tips of the physician relations team
Over 175 reports and multiple ways to run these reports
Reports structured to give an immediate snapshot of the effectiveness of managing physician relations
Report Example Zip Code by Year: Report Example Zip Code by Year Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association.
HerveyWerks provides a comparison of five other hospitals in the market.
These are called “General Market” reports in the system and provide reports by
Patient zip code origin
Market area
Diagnostic Related Group (DRG)
Other Reports
Report Example Zip Code by Year: Report Example Zip Code by Year
Report Example Doctor/Hospital Utilization: Report Example Doctor/Hospital Utilization Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association
The Market Share System© provides a wide variety of reports on both individual physicians and all physicians in the market
It is necessary for the client hospital to maintain the “Physician Master File” to get optimum utility from the system
Report Example Doctor Hospital Utilization: Report Example Doctor Hospital Utilization
Report Example Doctor/Payor Mix: Report Example Doctor/Payor Mix Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association
The Market Share System© provides a wide variety of reports on both individual physicians and all physicians in the market
The following report gives the user a snapshot of the types of patients by payor mix for a given physician
Report Example Doctor Payor Mix: Report Example Doctor Payor Mix
Report Example Internal Data Reports: Report Example Internal Data Reports Utilizes data from the hospital’s internal data processing system
Arranged to give optimum view of changes in hospital resource utilization patterns
Updated centrally or maintained by HerveyWerks for use at the hospital
Report Example Internal Data Report: Report Example Internal Data Report
Report Example Internal Data Report Layout Explanation: Report Example Internal Data Report Layout Explanation Data from the following report originates with the client hospital’s internal data processing systems
Collected are the following data:
Outpatient visits
Outpatient revenue
Inpatient admissions, discharges and days
Inpatient revenue
Total revenue
Blue area = physician names: Blue area = physician names
Market Share System©: Market Share System© Ability to export data to familiar software formats:
Excel format
ASCII formats
Individual physician trending information
Global market reports
Information on where the physician is sending his work
Trend Line Example Uses Excel Output File: Trend Line Example Uses Excel Output File
Trend Line Example Uses Excel Output File: Trend Line Example Uses Excel Output File
Market Share System©: Market Share System© Ability to model market impact of specific specialty physicians by
Physician specialty in a user maintained physician master file
Procedures done by physician specialists (ICD9 codes)
Market Share System©: Market Share System© Time required to maintain the system (once it has been implemented):
Monthly updates take less ½ hour monthly and can be managed by the IT department centrally or by HerveyWerks staff
Quarterly downloads of COMPdata® information takes less than ½ hour quarterly (once again can be maintained by internal hospital staff or by HerveyWerks)
System Preparation: System Preparation Definition of the market using COMPdata®
Define competitor hospitals using COMPdata® and input from hospital administration
Acquisition of internal data (from users data processing system
Changes to reports and some programming changes (fiscal years, etc.)
Other Services: Other Services Training of inhouse IT staff to understand database management techniques
Availability of management of the system by HerveyWerks with the cooperation of the client hospital’s staff
CALL FOR A DEMONSTRATION OF A LIVE SYSTEM at 618-713-0435 or email HerveyWerks at hervey@herveywerks.com: CALL FOR A DEMONSTRATION OF A LIVE SYSTEM at 618-713-0435 or email HerveyWerks at hervey@herveywerks.com