OP303 Boeing Management of Technology2

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Boeing : 

Boeing Rikk Beemer OP 303, FA 10

Background : 

Background Leading manufacturer of commercial aircraft in the world. Provider of aerospace, space, security and defense systems and technologies. Segment is production of large aircraft that fly more than 100 passengers per.

Value Chain : 

Value Chain 94 year old company was once vertically integrated. Now Boeing utilizes competencies and services of over 2,300 suppliers worldwide.

Industry Analysis – Porter’s Model : 

Industry Analysis – Porter’s Model Barriers to entry - HIGH Supplier power - WEAK Buyer power - MIXED Threat of substitutes - LOW Rivalry - WEAK

Strategic Intent / Value Net : 

Strategic Intent / Value Net Boeing plans to distance itself from the competition by leveraging competencies driven by education and innovation along with value adding supply-chain tactics to deliver cutting edge aerospace products that are order winners.

Value Migration : 

Value Migration Was once concerned with management of expedition of delivery. World War Strategy. Now concerned with management of resources and technology. Global Competition / Supply-Chain Strategy.

Business / Marketing Strategy : 

Business / Marketing Strategy Resource management. Cutting edge technology incorporation and development. Industrial Organizational Design. Win by deliver quality products that reduce total costs in transport.

Strategy Recommendation : 

Strategy Recommendation Should hedge against backwards integration by continuing to invest in R&D with the intent to bring to market smaller aircraft to compete with smaller regional aircraft makers. This new product offering could be marketed in emerging markets such as China, India, and Russia.

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