ENC 1101: ENC 1101 Cohesion Sequencing Common Topics


Cohesion: Cohesion * Cohesion Principle 1: Use emphasis for important and new information. * Cohesion Principle 2: Use transitions to tie sentences together.


Cohesion: Cohesion * Cohesion advice: Avoid using there is/there are anywhere in a sentence. * Cohesion advice: Avoid using it, this, those, these as your grammatical subjects.


Cohesion: Cohesion * You can foster a still greater sense of flow by using sequencing. * To sequence information, refer in the beginning of sentences to information contained in the emphasis of the preceding sentence.


Cohesion: Cohesion * Think of sentences as a chain of information: * Old-new. Old-new. Old-new. Or * Familiar-unfamiliar. Familiar-unfamiliar.


Slide6: The market for pizza delivery and movie rentals in Gainesville is a very lucrative business. With 43,000 students attending the University of Florida and another 2000 attending Santa Fe Community College there is a large market to target. Two stores currently dominate the movie rental market. The first store is Blockbuster Video and the second is Video Street. The pizza delivery market is more wide-open and competitive with a number of both small and large companies providing service to the students. The most dominant pizza delivery stores are Dominos Pizza and Pizza Hut. With such a large number of students ordering pizza for delivery, the idea was presented to deliver movies along with a pizza.


Slide7: The market for pizza delivery and movie rentals in Gainesville is a very lucrative business. With 43,000 students attending the University of Florida and another 2000 attending Santa Fe Community College there is a large market to target. Two stores currently dominate the movie rental market. The first store is Blockbuster Video and the second is Video Street. The pizza delivery market is more wide-open and competitive with a number of both small and large companies providing service to the students. The most dominant pizza delivery stores are Dominos Pizza and Pizza Hut. With such a large number of students ordering pizza for delivery, the idea was presented to deliver movies along with a pizza.


Slide8: The market for pizza delivery and movie rentals in Gainesville is a very lucrative business. With 43,000 students attending the University of Florida and another 2000 attending Santa Fe Community College there is a large market to target. Two stores currently dominate the movie rental market. The first store is Blockbuster Video and the second is Video Street. The pizza delivery market is more wide-open and competitive with a number of both small and large companies providing service to the students. The most dominant pizza delivery stores are Dominos Pizza and Pizza Hut. With such a large number of students ordering pizza for delivery, the idea was presented to deliver movies along with a pizza.


Slide9: Where pizza delivery and movie rentals are concerned, Gainesville represents a potentially very lucrative market.


Slide10: Where pizza delivery and movie rentals are concerned, Gainesville represents a potentially very lucrative market. The market features one of the largest student populations in the US with 2,000 attending Santa Fe Community College and 43,000 students attending the University of Florida.


Slide11: Where pizza delivery and movie rentals are concerned, Gainesville represents a potentially very lucrative market. The market features one of the largest student populations in the US with 2,000 attending Santa Fe Community College and 43,000 students attending the University of Florida. As market research has demonstrated, students represent the ideal target market for both pizza delivery and video rentals.


Slide12: Where pizza delivery and movie rentals are concerned, Gainesville represents a potentially very lucrative market. The market features one of the largest student populations in the US with 2,000 attending Santa Fe Community College and 43,000 students attending the University of Florida. As market research has demonstrated, students represent the ideal target market for both pizza delivery and video rentals. Currently, the video rental market is dominated by two retailers: Blockbuster Video and Video Street.


Slide13: Where pizza delivery and movie rentals are concerned, Gainesville represents a potentially very lucrative market. The market features one of the largest student populations in the US with 2,000 attending Santa Fe Community College and 43,000 students attending the University of Florida. As market research has demonstrated, students represent the ideal target market for both pizza delivery and video rentals. Currently, the video rental market is dominated by two retailers: Blockbuster Video and Video Street. The pizza delivery market, however, is more wide-open and competitive with a number of both small and large companies providing service to students.


For example...: For example... * All Five Forces have a direct effect upon the banking industry. Many of these forces apply directly to the growth of the industry during the past several decades. Prior to this period the banking industry limited its basis of operation to within state borders.


For example...: For example... * Our programs created varied 'corporate' curricular personalities, particular through their 'introductory,' 'survey,' or 'foundational' courses. After these initial courses, the programs continue to offer diverse curricula. But in these curricula the programs also seem to employ similar intellectual strategies.


For example...: For example... * Our programs created varied 'corporate' curricular personalities, particular through their 'introductory,' 'survey,' or 'foundational' courses. After these initial courses, the programs continue to offer diverse curricula. But in these curricula the programs also seem to employ similar intellectual strategies.


Cohesion Principle 3:: Cohesion Principle 3: 3. Sequence information in your sentences in a old-new, old-new pattern, where the beginning of one sentence refers to the content of the emphasis of the preceding sentence.


Not identical terms: Not identical terms * Note you don’t have to use the exact same terms or wording in both parts of the sequence. * You need merely to refer to content, which can sometimes consist of 'these programs…' or even just build off that information.


For example...: For example... * Banks within a particular market share were trying to shore up their respective market share, a practice that left them exposed to a buyout. This practice allowed for other banking institutions to expand outside their current markets. In some cases the federal government would force the entity to sell itself to a buyer that the federal government had already chosen. When given this option, the buyer normally bought the bank being sold off to it due its sale price falling beneath its market value.


Cohesion Principle 4: Cohesion Principle 4 4. Make your grammatical subjects consistent from sentence to sentence when possible.


For example...: For example... Our programs created varied 'corporate' curricular personalities, particular through their 'introductory,' 'survey,' or 'foundational' courses. After these initial courses, the programs continue to offer diverse curricula. But in these curricula the programs also seem to employ similar intellectual strategies.


Note:: Note: * You create cohesion by using the same terms to refer to your consistent subject. * Do not vary word choice.


Final Cohesion Principle: Final Cohesion Principle 5. Cohesion is more important than clarity. If you can only maintain a strong sequence by using passive construction, use it.


For example...: For example... Prior to this period the banking industry basis of operation was limited to within state borders. After deregulation occurred, banks started branching into newer markets. The expansion of banks between markets was primarily accomplished by acquisition of other banks in that particular market.


Cohesion overview: Cohesion overview 1. Place important details in your emphasis position. 2. Use transitions to tie sentences together. 3. Use sequencing of old-new, old-new information in sentences. 4. Use consistent grammatical subjects, whenever possible. 5. To maintain strong sequencing, use passive construction, but only when necessary.


Readings: Readings * For full details on cohesion, read Style, Chapter 5, pp. 54-59, 63-65 * Brief Penguin Handbook also provides details on fostering cohesion, Chapter 32, pp. 340-345


For next week: For next week Coherence Issues Points Discussions