logging in or signing up positioning CreativePunito Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 23 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: October 16, 2011 This Presentation is Public Favorites: 0 Presentation Description The most powerful concept in marketing Comments Posting comment... Premium member Presentation Transcript Slide 1: Creative Secrets: ‘ Positioning ’ And how to use the concept for our business?Positioning is a concept which has a great influence on the advertising and marketing world. : Positioning is a concept which has a great influence on the advertising and marketing world. It was first introduced by: Al Ries and Jack Trout in their book Positioning: The Battle For Your Mind’ : It was first introduced by: Al Ries and Jack Trout in their book Positioning: The Battle For Your Mind’Their book shifted the marketers’ focus on consumers and their perceptions.: Their book shifted the marketers’ focus on consumers and their perceptions.Positioning is not: How a marketer presents his products.: Positioning is not : How a marketer presents his products.It is about: How the consumers perceive his offering.: It is about: How the consumers perceive his offering.For example – To a marketer: His food item might be ‘created by the best ingredients’ To a housewife it could be: ‘heavy to digest’ and not fit for kids.: For example – To a marketer: His food item might be ‘created by the best ingredients’ To a housewife it could be: ‘heavy to digest’ and not fit for kids.It’s positioning which makes a watery syrup ‘original’ and the other one ‘choice of a new generation!’ : It’s positioning which makes a watery syrup ‘ original’ and the other one ‘ choice of a new generation !’Positioning opens opportunities for creative thinkers. We can use the same idea and technology differently for different consumer needs and perception. : Positioning opens opportunities for creative thinkers. We can use the same idea and technology differently for different consumer needs and perception.A presentation by: Creacos: The Creative Commandoes : A presentation by: Creacos: The Creative Commandoes For many more such presentations and creativity training v isit : www.creacos.com Or contact: punito@thecreativitymission.com 09820003092 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
positioning CreativePunito Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 23 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: October 16, 2011 This Presentation is Public Favorites: 0 Presentation Description The most powerful concept in marketing Comments Posting comment... Premium member Presentation Transcript Slide 1: Creative Secrets: ‘ Positioning ’ And how to use the concept for our business?Positioning is a concept which has a great influence on the advertising and marketing world. : Positioning is a concept which has a great influence on the advertising and marketing world. It was first introduced by: Al Ries and Jack Trout in their book Positioning: The Battle For Your Mind’ : It was first introduced by: Al Ries and Jack Trout in their book Positioning: The Battle For Your Mind’Their book shifted the marketers’ focus on consumers and their perceptions.: Their book shifted the marketers’ focus on consumers and their perceptions.Positioning is not: How a marketer presents his products.: Positioning is not : How a marketer presents his products.It is about: How the consumers perceive his offering.: It is about: How the consumers perceive his offering.For example – To a marketer: His food item might be ‘created by the best ingredients’ To a housewife it could be: ‘heavy to digest’ and not fit for kids.: For example – To a marketer: His food item might be ‘created by the best ingredients’ To a housewife it could be: ‘heavy to digest’ and not fit for kids.It’s positioning which makes a watery syrup ‘original’ and the other one ‘choice of a new generation!’ : It’s positioning which makes a watery syrup ‘ original’ and the other one ‘ choice of a new generation !’Positioning opens opportunities for creative thinkers. We can use the same idea and technology differently for different consumer needs and perception. : Positioning opens opportunities for creative thinkers. We can use the same idea and technology differently for different consumer needs and perception.A presentation by: Creacos: The Creative Commandoes : A presentation by: Creacos: The Creative Commandoes For many more such presentations and creativity training v isit : www.creacos.com Or contact: punito@thecreativitymission.com 09820003092