qualitative and quantitative approaches to research-overview

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Presents a conceptual overview contrasting a quantitive versus qualitative methodological approach to research, illustrating the strengths and perspectives of both

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Qualitative and Quantitative Methodological Approaches:

Qualitative and Quantitative Methodological Approaches A conceptual contrast Craig A. Mason and Shihfen Tu 1

Quantitative Methods:

Craig A. Mason and Shihfen Tu 2 Quantitative Methods Hat-tip to Simon Singh and www.reversespeech.com

Quantitative Methods:

Craig A. Mason and Shihfen Tu 3 Quantitative Methods Hat-tip to Simon Singh and www.reversespeech.com

Quantitative Methods:

Craig A. Mason and Shihfen Tu 4 Quantitative Methods Hat-tip to Simon Singh and www.reversespeech.com

Quantitative Methods:

Craig A. Mason and Shihfen Tu 5 Quantitative Methods Hat-tip to Simon Singh and www.reversespeech.com

Quantitative Methods:

Craig A. Mason and Shihfen Tu 6 Quantitative Methods Hat-tip to Simon Singh and www.reversespeech.com

Slide 7:

Craig A. Mason and Shihfen Tu 7 It’s my sweet Satan. The one whose little path would make me sad whose power is Satan. Oh, he’ll give you, give you 666. There was a little toolshed where he made us suffer, sad Satan.

Slide 8:

Craig A. Mason and Shihfen Tu 8 It’s my sweet Satan. The one whose little path would make me sad whose power is Satan. Oh, he’ll give you, give you 666. There was a little toolshed where he made us suffer, sad Satan.

Slide 9:

Craig A. Mason and Shihfen Tu 9 It’s my sweet Satan. The one whose little path would make me sad whose power is Satan. Oh, he’ll give you, give you 666. There was a little toolshed where he made us suffer, sad Satan.

Life as an Inkblot:

Craig A. Mason and Shihfen Tu 10 Life as an Inkblot We are wired to see order in disorder, to infer based on limited or wrong info Researchers, policy makers, and practitioners may see or hear something and infer an effect or a generalization that may not exist Quantitative methods provide a tool for seeing information through the noise

Slide 11:

Craig A. Mason and Shihfen Tu 11

Slide 12:

Craig A. Mason and Shihfen Tu 12

Qualitative Methods:

Craig A. Mason and Shihfen Tu 13 Qualitative Methods Qualitative methods are more flexible and fluid and designed for seeing the unexpected. Valuable when we don’t know what we’re looking for Flexibility does make them vulnerable for the very type of problem seen when we played Led Zeppelin backwards the second time You may see something that isn’t there Hypothesis generation vs. hypothesis testing

Slide 14:

Craig A. Mason and Shihfen Tu 14 Qualitative Approach : Help us to see things we might otherwise miss in the world around us Quantitative Approach : Help us to avoid “seeing” things that aren’t really there at all.