Microsoft ISV Forum 2005: Microsoft ISV Forum 2005 © 2005 Microsoft Corporation.  All Rights Reserved.   No part of this content may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission from Microsoft. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. THIS CONTENT IS FOR INFORMATIONAL PURPOSES ONLY, AND IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.


Capitalizing On The Opportunity:Small Business Accounting, ISVs & the Microsoft Partner Program: Capitalizing On The Opportunity: Small Business Accounting, ISVs & the Microsoft Partner Program ISV Forum 2005 Amy Lucia Group Manager, US ISV Marketing, Readiness, and Programs US Partner Group


Agenda: Agenda Microsoft’s U.S. Small Business Strategy Creating demand for Small Business Accounting Specialized marketing offerings exclusively for Small Business Accounting ISVs Additional marketing offerings available to ISVs in the United States Next Steps Feedback Opportunity Q&A


US Small Business Marketing: 5 Key Strategies For Success: US Small Business Marketing: 5 Key Strategies For Success Strategies Offer vertical/horizontal solutions through ISVs Leverage OEM and Retail Develop Services Business Win accounting professionals as influencers Deliver integrated product and communicate broadly


A Rich Set Of Marketing Offerings For ISVs: A Rich Set Of Marketing Offerings For ISVs Online Catalog Printed (in-box) Catalog Co-Marketing Opportunities “Quick Ramp” ISV Co-Funding Program Marketing templates available through Microsoft Marketing Services for Partners Designed exclusively for ISVs with tested solutions for Small Business Accounting!


Online Catalog Exposing ISV Solutions To Customers: Online Catalog Exposing ISV Solutions To Customers Available to MSPP partners with a released product interoperable with the latest version of Small Business Accounting ISV must host website with information on how to buy Small Business Accounting integrated solutions One verifiable customer reference To register: www.iwsolve.com For Certified or Gold Certified Partner w/ISV Competency


In-Box CatalogPutting Your Solution In the Hands of Customers: In-Box Catalog Putting Your Solution In the Hands of Customers Reach thousands Of Small Business Accounting customers Participation Deadlines For September 2005 Release April 15, 2005 For September 2006 Release To be announced For Certified or Gold Certified Partner w/ISV Competency


Co-Marketing Opportunities:US Small Business Demand Generation: Co-Marketing Opportunities: US Small Business Demand Generation Direct Marketing Event Marketing Public Relations Community Programs Certified and Gold Certified Partners w/ISV Competency Spring 2005


“Quick Ramp ISV” Co-Funding Program: “Quick Ramp ISV” Co-Funding Program Bring your marketing efforts to the next level by “front loading” your incremental marketing plans Each partner marketing plan approved for funding will receive up to $5,000 Semi-annual offering The submitted campaigns will receive a dedicated marketing consultant to review and provide input For Certified or Gold Certified Partner w/ISV Competency Fall 2005


Customizable Marketing Templates: Microsoft Marketing Services for Partners: Customizable Marketing Templates: Microsoft Marketing Services for Partners Designed to help you quickly, easily and cost-effectively create and implement marketing campaigns to build your business For Certified or Gold Certified Partner w/ISV Competency Fall 2005


Other Offerings to Help ISVs Market and Sell in the United States: Other Offerings to Help ISVs Market and Sell in the United States Public Relations Support Microsoft Across America The “Power of the Brand” Semi-Annual US Solutions Catalog Participate in joint marketing opportunities Case Study Development Support Channel Development offerings


Public Relations Support: Public Relations Support Press release templates announcing achievement of Gold Certified and Certified level with ISV competency Microsoft quotes for partner press releases Public Relations Services and special pricing through Airfoil Public Relations, Inc. For Certified or Gold Certified Partner w/ISV Competency


Microsoft Across AmericaBringing technology directly to small & mid-sized businesses : Microsoft Across America Bringing technology directly to small & mid-sized businesses 4 unique audiences to reach via live events: Connections Small to mid-sized customers TechNet IT Professionals TS2 Microsoft Partners MSDN Developers For Certified or Gold Certified Partner w/ISV Competency Complimentary ISV Sponsorship Opportunities!


Leveraging the Power of the Microsoft Brand: Leveraging the Power of the Microsoft Brand Use the Microsoft Partner level logo and ISV Competency designation on all your approved product materials plus access to Partner level collateral Create additional credibility for your solution by leveraging the Microsoft brand Partner Logo Builder is a tool that can help you create custom logo’s for your company For Certified or Gold Certified Partner w/ISV Competency


Semi-Annual U.S. Solutions Catalog“Official Guide to Microsoft ISV Partner Solutions”: Semi-Annual U.S. Solutions Catalog “Official Guide to Microsoft ISV Partner Solutions” Creating awareness around your solutions build on Microsoft technologies A comprehensive list of ISV solutions provided by Microsoft US Gold Certified and Certified Partners who have achieved the ISV/Solutions Competency Organized by: Partner Organization; Vertical Need; Horizontal Need and Microsoft Product Distributed to thousands of partners, customers and Microsoft field sales teams Distributed at the Worldwide Partner Conference each summer For Certified or Gold Certified Partner w/ISV Competency ISV Sponsorship FREE of charge!


Joint Marketing Opportunities: Joint Marketing Opportunities Marketing for select ISV’s, jointly funded by Microsoft and participating ISV’s Available for Small Business and Mid-Market segments Couples both the Microsoft brand and customer list with our Gold ISV’s customer and solution knowledge Microsoft provides campaign strategy and funding support, ISV contributes 20% of campaign costs For Gold Certified Partner w/ISV Competency


Case Study Development Support: Case Study Development Support Gold Certified ISVs: Fully Funded (value of ~$5500 Certified ISVs: Partially Funded (value of ~$2500) Posted to Microsoft.com and available for ISV distribution For Certified or Gold Certified Partner w/ISV Competency


Channel Development Offerings: Channel Development Offerings Partner Channel Builder Industry Events Industry specific networking with other Microsoft Partners Partner Channel Builder Online Search for partners online: Use the worldwide tool to search for Microsoft Gold Certified and Certified Partners by name, geography, solution, and market Communicate and collaborate online: Build relationships, engage in projects, respond to project requests, and learn about best practices of other Microsoft partners ISV Quick Reference Card Generator Complimentary, 3 step process that provides the U.S. Microsoft Field with increased awareness of your solution and a partner ready PDF that you can use to clearly articulate the value of your solution to other partners For Certified or Gold Certified Partner w/ISV Competency


Over 20 Additional Sales And Marketing Offerings For ISVs In The U.S.!: Over 20 Additional Sales And Marketing Offerings For ISVs In The U.S.!


Next Steps: Next Steps If you haven’t yet built your solution: Step 1: Build Your Solution If not in Microsoft Partner Program, Empower provides access to MSDN and Advisory Hours for $375! (USISV@microsoft.com) If part of Microsoft Partner Program, leverage your already available MSDN subscription! If planning to deliver a solution in next 90 days, join the Ascend program! Step 2: Test your solution (free tests are limited!) Step 3: Become a Certified or Gold Certified Partner with the ISV Competency! Step 4: Start building your marketing plans! Visit web site and join newsletter to stay informed on marketing offerings and resources


Next Steps: Next Steps If you have a solution ready to market and sell: Step 1: Test your solution (free tests are limited!) Step 2: Become a Certified or Gold Certified Partner with the ISV Competency! Step 3: Start building your marketing plans! Visit web site and join newsletter to stay informed on marketing offerings and resources


For More Information: For More Information www.sbadeveloper.com or http://microsoft.com/partner/usa/isv Most current menu of marketing offerings Requirements/eligibility Step-by-step guides for participation


Slide23: © 2005 Microsoft Corporation. All rights reserved. No part of this content may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission from Microsoft. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.