logging in or signing up PubSvcPubrProposalJa n05 CoolDude26 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 9 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 19, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Public Service Publisher Initiative: The Public Service Publisher Initiative a public service media resourceWhat is it?: What is it? an access point, archive and resource for public service programming a service provider to stations and the public an integrator of audio and video content and enabling technologies a ‘re-syndicator’ of U.S. programming worldwide a transition strategy to leverage as many system assets as possible Why are we proposing it?: Why are we proposing it? no entity in the system is responsible for long-term strategic thinking current ‘disaggregated’ situation is a jumble of inconsistent formats, resources and services will not be powerful enough to compete in the future concerned we weren’t thinking big enoughtop 5 reasons we need this: top 5 reasons we need this on-demand is a paradigm change in media use — we have to support “my time” and portable use digital networks revolutionize access and inventory — compliments broadcasting for daytime use, allows expanded content (“the long tail”) we face unprecedented competition — technology companies, satellite, online aggregators, independent producers are invading our program space we must aggregate our content to compete — create an overwhelming user value proposition, engage peripheral users, gain new users via online search and recommendations tiered service model is the key to new revenues — combines free, underwritten, and paid services3 tier program delivery service: 3 tier program delivery service Tier One: free on-air service. formatted News/Information and music services to local communities revenue from voluntary memberships, grants and institutional support Tier Two: free supplemental online services. stream of the station's air service, PLUS other free streams and on-demand programming underwritten by public or private funding additional revenue from online fundraising. Tier Three: “Public Media”— premium bundled service funded by subscription or prepaid access; flexible plans in depth archives of all the major syndicated programs niche audience services: Latino, Asian, Native, local ethnic, etc. multiple side streams or alternate music channels on-demand programming from across the system compatible public service content from other NPOs stations sell it as a membership benefit identity and branding issues: identity and branding issues need to respect existing station and network brands while moving into digital multimedia all content retains orginal branding & underwriting when played possible names : American Public Media : APM (U.S.-centric, in use) Public Media Online : PMO Public Media Resource : PMR Public Media Service : PMS (oops!) Working title PUBLIC MEDIA online service: online service ACCESS THROUGH STATION WEB SITES integrates live station air stream station originated on-demand content syndicated on-demand audio and/or video syndicated interactive content (all configurable by the station) ACCESS THROUGH a WEB PORTAL visible to search engines (= new users) destination point for non-station-originated and foreign userswhat users see now from sophisticated to primitive: what users see now from sophisticated to primitive large station medium station small station KQED SAN FRANCISCO WGUC CINCINNATI WSUI PEORIA KRBD KETCHIKAN WQED PITTSBURG WBUR BOSTONthe archive treasure hunt: the archive treasure hunt NPR FRESH AIR @ NPR THIS AMERICAN LIFE CAR TALK MARKETPLACE WBUR “a user-hostile anarchy of inconsistent interfaces and formats”the service portal — top level : the service portal — top level content navigation example: content navigation examplecontent flow: content flowcontent flow 2.0: content flow 2.0 NGIS contentdepot®KQED + Public Media: KQED + Public Media WGUC + Public Media: WGUC + Public Media WSUI + Public Media: WSUI + Public Media what’s next: what’s next follow up on work done in ad hoc meetings seek comment from system [Feb.’05] seek comment from other NPOs with compatible content [Sept.’05] present initiative to potential funders for planning and development support [Spring/Summer ’05] IMA discussion group tomorrow 8-11am You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
PubSvcPubrProposalJa n05 CoolDude26 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 9 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 19, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Public Service Publisher Initiative: The Public Service Publisher Initiative a public service media resourceWhat is it?: What is it? an access point, archive and resource for public service programming a service provider to stations and the public an integrator of audio and video content and enabling technologies a ‘re-syndicator’ of U.S. programming worldwide a transition strategy to leverage as many system assets as possible Why are we proposing it?: Why are we proposing it? no entity in the system is responsible for long-term strategic thinking current ‘disaggregated’ situation is a jumble of inconsistent formats, resources and services will not be powerful enough to compete in the future concerned we weren’t thinking big enoughtop 5 reasons we need this: top 5 reasons we need this on-demand is a paradigm change in media use — we have to support “my time” and portable use digital networks revolutionize access and inventory — compliments broadcasting for daytime use, allows expanded content (“the long tail”) we face unprecedented competition — technology companies, satellite, online aggregators, independent producers are invading our program space we must aggregate our content to compete — create an overwhelming user value proposition, engage peripheral users, gain new users via online search and recommendations tiered service model is the key to new revenues — combines free, underwritten, and paid services3 tier program delivery service: 3 tier program delivery service Tier One: free on-air service. formatted News/Information and music services to local communities revenue from voluntary memberships, grants and institutional support Tier Two: free supplemental online services. stream of the station's air service, PLUS other free streams and on-demand programming underwritten by public or private funding additional revenue from online fundraising. Tier Three: “Public Media”— premium bundled service funded by subscription or prepaid access; flexible plans in depth archives of all the major syndicated programs niche audience services: Latino, Asian, Native, local ethnic, etc. multiple side streams or alternate music channels on-demand programming from across the system compatible public service content from other NPOs stations sell it as a membership benefit identity and branding issues: identity and branding issues need to respect existing station and network brands while moving into digital multimedia all content retains orginal branding & underwriting when played possible names : American Public Media : APM (U.S.-centric, in use) Public Media Online : PMO Public Media Resource : PMR Public Media Service : PMS (oops!) Working title PUBLIC MEDIA online service: online service ACCESS THROUGH STATION WEB SITES integrates live station air stream station originated on-demand content syndicated on-demand audio and/or video syndicated interactive content (all configurable by the station) ACCESS THROUGH a WEB PORTAL visible to search engines (= new users) destination point for non-station-originated and foreign userswhat users see now from sophisticated to primitive: what users see now from sophisticated to primitive large station medium station small station KQED SAN FRANCISCO WGUC CINCINNATI WSUI PEORIA KRBD KETCHIKAN WQED PITTSBURG WBUR BOSTONthe archive treasure hunt: the archive treasure hunt NPR FRESH AIR @ NPR THIS AMERICAN LIFE CAR TALK MARKETPLACE WBUR “a user-hostile anarchy of inconsistent interfaces and formats”the service portal — top level : the service portal — top level content navigation example: content navigation examplecontent flow: content flowcontent flow 2.0: content flow 2.0 NGIS contentdepot®KQED + Public Media: KQED + Public Media WGUC + Public Media: WGUC + Public Media WSUI + Public Media: WSUI + Public Media what’s next: what’s next follow up on work done in ad hoc meetings seek comment from system [Feb.’05] seek comment from other NPOs with compatible content [Sept.’05] present initiative to potential funders for planning and development support [Spring/Summer ’05] IMA discussion group tomorrow 8-11am