fall04 project recruitment

HILLTOPCONSULTANTS: 

HILLTOP CONSULTANTS September 2004

PURPOSES OF THE CLUB: 

PURPOSES OF THE CLUB Allow students to explore the field of strategy and consulting Provide students with extracurricular business-skills training Establish Georgetown as a university with an active population of students interested in strategy and consulting to increase their opportunities to participate in related events, competitions, and recruiting in the field Establish a pool of qualified students from which members for competition teams representing Georgetown can be identified

OUR CONSULTING PROJECTS: 

OUR CONSULTING PROJECTS YMCA Youth & Government Community Consortium on Assisted Living

YMCA YOUTH & GOVERNMENT: 

YMCA YOUTH & GOVERNMENT National YMCA program in over 40 states Mock state legislature program for high school students Students serve as congressmen, senators, lobbyists, and press 2 – 3 day overnight program Passing laws that matter to students

DC YOUTH & GOVERNMENT: 

DC YOUTH & GOVERNMENT Started 2 years ago by senior at AU Leadership passed on to AU professors and students First successful event held last spring Sponsored by the Metropolitan Washington National Capitol YMCA (in Dupont) Y&G 2005 to be held in April

DC YOUTH & GOVERNMENTThe Project – A Marketing Challenge: 

DC YOUTH & GOVERNMENT The Project – A Marketing Challenge Success in recruiting high school sponsors Convince students at those schools how the program benefits them – why to participate Need for a professional image to attract financial support What they’re doing How valuable their work is to the community

DC YOUTH & GOVERNMENTThe Project – The Specifics: 

DC YOUTH & GOVERNMENT The Project – The Specifics An overarching marketing/branding strategy and where marketing materials fit Plan and timeline for implementation Support for creation of materials New Logo reflecting DC gov’t, not federal Redesigned Brochure Promotional Video

DC YOUTH & GOVERNMENTThe Project – Benefit to you: 

DC YOUTH & GOVERNMENT The Project – Benefit to you Direct, real-world experience in implementing a marketing strategy Interaction with program directors and National Capitol YMCA’s Executive Director Flexible group schedule Deadlines for deliverables established between the group and Y&G’s directors Significant impact in a young nonprofit org.

Community Consortium on Assisted Living (CCAL): 

Community Consortium on Assisted Living (CCAL) National education and advocacy group serving and protecting assisted living patients and their families Assisted living as an alternative to retirement homes Group with national reach and expert knowledge, yet without easy methods of sharing that information

CCALReaching consumers and patients: 

CCAL Reaching consumers and patients Reliance upon partnerships with larger organizations to disseminate information Desire for a more direct method of connecting with their target audience Emerging opportunities for virtual connectivity and “community” Using online community to facilitate the flow of information to consumers that need it

CCALThe Project – A Feasibility Study: 

CCAL The Project – A Feasibility Study Investigate the opportunities for CCAL to create a virtual community on their website Identify both for-profit and nonprofit organizations that have been successful Determine best practices for virtual interaction Quantify the costs of implementation, including necessary technology and other resources Consider possibilities for corporate sponsorship Provide a recommendation

CCALThe Project – Benefit to you: 

CCAL The Project – Benefit to you Hands on experience studying market entry possibilities Complete project autonomy – it’s up to you Opportunity to work with a small leadership group having national impact Flexibility in breadth and depth of project, scheduling and creative design

LOGISTICAL OVERVIEW: 

LOGISTICAL OVERVIEW

ORGANIZATION CHART: 

ORGANIZATION CHART President Director Human Resources Director Marketing Director Operations Director Finance Director Client Relations Project Manager 1 Project Manager 2 Project Member Project Member Project Member Project Member Project Member Project Member

APPLICATIONS: 

APPLICATIONS Available today Due Wednesday September 22nd by 9pm Positions are fairly time intensive and level of commitment is extremely important These projects will establish the relationship of Hilltop Consultants for the future and expectations are high

RECRUITING: 

RECRUITING Opportunities with Bain and Monitor

RAFFA CONSULTING: 

RAFFA CONSULTING What a relationship might involve

Down the Road – The Semester ahead: 

Down the Road – The Semester ahead Not-so-regular monthly meetings Updates from the project teams “What is Consulting?” intro by MSB faculty Industry Leader Presentation Senior consultant perspectives on the industry, the major players, and its future Reports back from the MSB Case Competition Teams

THANK YOU: 

THANK YOU