Why Every Business Needs a Blog -


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A blog can dramatically help your business attract new customers. If your business isn’t blogging yet, you’re missing out. Here are some of the many reasons you might want to consider investing in a blog for your business. Click here to see the awesome presentation created by Premchand Chandran from SMG Convonix


Presentation Transcript

Why Every Business Needs a Blog :

Why Every Business Needs a Blog - By Premchand Chandran

PowerPoint Presentation:

To blog or not to blog?? This is the question which many business owners have in mind and they are not aware of the benefits that a blog can bring to them. This presentation gives you seven reasons why a business or organization should have a blog. If you own a business and don't have a blog yet, I hope you'll start one when you're done reading this article!

# STATS -:

# STATS - A study from HubSpot , “The 2012 State of Inbound Marketing,” finds that 56 percent of businesses that blogged at least monthly acquired customers through their blogs. Blogging three times a week increased the percentage to 70%, daily blogging increased the count to 78%.

Reason #1 – Become Industry Experts:

Reason #1 – Become Industry Experts

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Become Industry Experts With Your Blog – Writing posts about issues in your industry allows you to position yourself as an expert, showing visitors to your site (i.e. potential sales leads) that you’re authoritative. Blogs can help you do that very easily. Post valuable content, help people resolve their issues, offer new ideas and provide business solutions through your blog posts.

Reason #2 – Strengthen Brand Image:

Reason #2 – Strengthen Brand Image

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Build Credibility - Every time you interact with your readers, by encouraging comments and responding to comments left, you are building your relationship with potential customers. A blog is a simple way to do this, and allows customers to consistently reach out to you and stay updated on new developments, products or services offered by your business.

Reason #3 – Attract Traffic Instantly:

Reason #3 – Attract Traffic Instantly

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Blogs are traffic magnets - Google loves them and indexes blog posts much quicker than other pages. You can generate highly relevant traffic by focusing on relevant keywords in your blog posts and route that traffic to your company website to drive your sales. By linking your blog to other social media platforms, such as Facebook and Twitter, you’ll also be building traffic and connecting with your customer base. Whenever you publish a new blog post, make sure to post a link to it on your social media accounts to attract more prospective buyers and build your brand.

Reason #4 – Better Customer Service:

Reason #4 – Better Customer Service

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By creating a blog for your business, it allows your customers to contact you. They don’t have to be put on hold, or wait for office hours to call you. All of the info about your company should be found on your blog, so customers who have any questions or want to find out more about your business can easily do so. Additionally, a blog is one of the best ways to update customers on new products or services being offered. You can also respond to customer inquiries quickly and more efficiently, and you can gain valuable feedback from your readership while using that feedback to make improvements and build a better business, as well as business relationships, with your client base.

Reason #5 - Source of Innovation:

Reason #5 - Source of Innovation

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Every business needs a voice, and a blog is a simple way to do that. These days, anyone can post anything online about a company, be it good or bad. By starting a blog for your business, you can help manage your reputation and give your business the voice and authority it needs to thrive.

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The customer feedback and preference trends, that you gather through your blog, can be the catalyst of innovation for your brand. You can use your blog posts to understand problems of your customers and provide solutions to them. You can discuss ideas and ask for their help in bringing innovation in products or services. Most importantly, you get the opportunity to think from a customer’s perspective.

Reason #6 – Juice up your SEO:

Reason #6 – Juice up your SEO

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Search engines love new content - If you are frequently updating content that uses your SEO keywords and is correctly optimized for search, you can boost your SEO ranking much better than you could with a site that just has static content on it. It will take some time if you are starting from scratch, but stick with it! Simply put, blogging is power. You get to boost your SEO ranking, and you’re creating original content that belongs to you.

Reason #7 – Content Powers Social:

Reason #7 – Content Powers Social

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When you start creating content of your own and sharing it on social media, you’re  providing value.  Plus, when you create your own content, you have built-in material for sharing on social media–and when people like and share your content, that means that  your  site gets more clicks. “Doing social media” by sharing content that other people created is okay–but if you want to really start seeing real results from your social media marketing efforts, you need to become a content creator yourself. A blog is one of the easiest, cheapest (try free) and most effective ways to start creating your own viral content. 

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Simply put, Blogs can revolve around all your Marketing Activities

So, Why wait?:

So, Why wait?

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