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Slide1: 

November 2004 Competition for Funding Digital Content Workshop 9 December 2005 Digital Content Workshop

Slide2: 

Introduction Mervyn Levin Head, Broadband Content Innovation Digital Content & Publishing Unit, DTI Mervyn Levin

The DTI Technology Programme: 

The DTI Technology Programme Opportunities for Content Industries Mervyn Levin

Meeting Objectives: 

Meeting Objectives To provide: further information on the collaborative R&D themes of relevance to the content industry information on the application process the opportunity for delegates to discuss specific queries that they have with DTI, both in the open forum and on a one-to-one basis the opportunity for delegates to network to exchange information and perhaps identify potential partners if required. Mervyn Levin

Agenda: 

Agenda Opportunities for the Digital Content Sector Dr Lee Vousden: Innovation Group, DTI The Application Process and Guidance on Making an Application Helen Lucas: Lucas Associates Limited The Assessment Process and Assessment Criteria Dr Tom Harris: Hi Consulting Questions for the Panel and Concluding Remarks Mervyn Levin: Digital Content and Publishing Unit, DTI Lunch and Networking Session until 3.30pm Mervyn Levin

Key Dates: 

Key Dates 10 & 17 January Pervasive Computing Technology Workshop Mervyn Levin

Key Dates: 

Key Dates 10 & 17 January Pervasive Computing Technology Workshop 11 & 18 January Design, Simulation & Modelling Technology Workshop Mervyn Levin

Key Dates: 

Key Dates 10 & 17 January Pervasive Computing Technology Workshop 11 & 18 January Design, Simulation & Modelling Technology Workshop By 31 January Registration of Interest to apply Mervyn Levin

Key Dates: 

Key Dates 7 February Deadline for first phase applications Mervyn Levin

Key Dates: 

Key Dates 7 February Deadline for first phase applications 3 May Deadline for second phase applications Mervyn Levin

Slide11: 

Opportunities for the Digital Content Sector Lee Vousden Technology Manager Key Business Technologies, DTI Lee Vousden

Presentation: 

Presentation Preamble The Technology Programme Design, Simulation and Modelling Pervasive Computing Six Uses Lee Vousden

What’s not on the agenda: 

What’s not on the agenda Knowledge Transfer Networks Blaming me Lee Vousden

Interpretation: 

Interpretation Call (for Proposals) = Competition for Funding Proposal = Application He = She Lee Vousden

The Technology Programme Themes: 

The Technology Programme Themes Seven ‘Thematic areas’ Healthcare in an Ageing Society A more Secure Environment An Intelligent, Connected World Sustainable Production and Consumption Environmentally friendly Transport Systems Renewable and Sustainable Energy Supply The Modern Built Environment Lee Vousden

Technology Programme Calls: 

Technology Programme Calls April 2004 Round £50M Seven priority areas Including Inter Enterprise Computing, which attracted some ‘digital content’ proposals November 2004 Round £100M Nine priority areas Will this mean more or bigger (or both?!) proposals Lee Vousden

The Nine: 

The Nine Design, Modelling and Simulation, Pervasive Computing, including Networks and Sensors, Nanotechnology, Imaging Technologies, “Smart” Materials, Bio-based Industrial Products, Waste Management and Bioremediation, Opto-electronics & Disruptive Electronics, Renewable Energy Technologies Lee Vousden

Design, Simulation and Modelling: 

Design, Simulation and Modelling £17M for Collaborative R&D (CRD) Environmentally Friendly Transport, Creative Industries, Micro-electronics, Manufacturing Processes, and, The Modern Built Environment. It’s not £17M/5 each Lee Vousden

Know Your Enemy: 

Know Your Enemy All human life is here “…. Ricardo, Corus, Rolls Royce, Vectorfields, Smiths, Jaguar, Ford, Airbus, Shell, Shorts, Dunlop, QinetiQ, IBM, SUN, BAe Systems, Mowlem, Taylor Woodrow as well as the whole cluster of independent chip design houses which account for 40% of the European market (led by ARM)…” Lee Vousden

Pervasive Computing: 

Pervasive Computing £9M for CRD The modern built environment (including applications such as the networked city and environmental monitoring) Telecare to allow remote monitoring of patients Digital content, applications, services and tools Reliability and condition monitoring for predictive design and virtual testing. … again, it’s not £9M/4 Lee Vousden

Technology Push: 

Technology Push DTI’s Next Wave Technologies and Markets Programme http://www.nextwave.org.uk/ http://www.nextwave-interface.org/ Lee Vousden

The Six Uses: 

The Six Uses Types of Research Basic (BAS) Applied (APP) Experimental (EXP) Types of Consortium Science to business (S2B) Business to business (B2B) Lee Vousden

Funding Levels: 

Funding Levels BAS APP EXP S2B  75% 50% 25% B2B 50% 40% 25% … both DSM and Pervasive are looking at projects typically seeking £1M Lee Vousden

How To Fail: 

How To Fail Ignore the topic The wrong use Mess up The financial table Innovation Additionality Risk Lee Vousden

More …: 

More … DSM ray.browne@dti.gsi.gov.uk 020 7215 1287 Pervasive lee.vousden@dti.gsi.gov.uk 020 7215 1827 Lee Vousden

Slide26: 

The Application Process & Guidance on Making an Application Helen Lucas Lucas Associates Ltd Helen Lucas

Outline Application: 

Outline Application Remember to register your Application by 31st January 2005 Helen Lucas

Full Application: 

Full Application Guidance on completing Finance Forms will be available on the website Helen Lucas

Timeframe: 

Timeframe Helen Lucas

Specific Requirements for Each Technology Area: 

Specific Requirements for Each Technology Area Design, Simulation & Modelling Pervasive Computing Applications of Imaging Smart Materials Bio-based Industrial Products Optoelectronics & Disruptive Electronic Technologies Renewable Energy Technologies Nanotechnology Waste Management and Minimisation Helen Lucas

The Outline and Full Application Forms: 

The Outline and Full Application Forms Helen Lucas

The Outline and Full Application Forms: 

The Outline and Full Application Forms Summary details The Criteria Financial information The consortium partners The Guidance for Applicants provides detailed step-by-step guidance on the completion of the Forms Helen Lucas

How do I Complete the Application Form?: 

How do I Complete the Application Form? Helen Lucas

The Three Criteria & the Specific Criteria Questions: 

The Three Criteria & the Specific Criteria Questions Project overview and relevance to the competition for funding Potential impact and risk Project organisation and management Helen Lucas

How do I Complete the Criteria Sections of Application Form?: 

How do I Complete the Criteria Sections of Application Form? Helen Lucas

How do I get Further Information?: 

How do I get Further Information? Documentation: Technology Summaries Guidance for Applicants FAQs The website Contacts: Mervyn & John as first port of call Technical Area – the Technology Manager Application Process – the Helpline Helen Lucas

Slide37: 

The Assessment Process and Assessment Criteria Tom Harris Hi Consulting Tom Harris

The Ideal Project: 

The Ideal Project An industrially driven consortium with a clear commercial opportunity and objective within 5-7 years An element of market failure which prevents autonomous progress An technically innovative project which will overcome the market failure in 2-4 years Achievable market exploitation and spill-over benefits Tom Harris

Project Positioning: 

Project Positioning Data Information Knowledge Understanding Wisdom Tom Harris

Project Positioning: 

Project Positioning Tom Harris

Financial Information at Outline stage: 

Financial Information at Outline stage Tom Harris

Assessment Report: 

ﴀ 42 Assessment Report Tom Harris

Criteria 1: Project Overview & Relevance to the Competition for Funding: 

Criteria 1: Project Overview & Relevance to the Competition for Funding Question 1 Does the Application align with the specific Technology Priority? What is the clear “centre of gravity” of the Application and is it aligned with the specific technology priority? Does the Application address the research objectives and topics it claims to address? Tom Harris

Criteria 1: Project Overview & Relevance to the Competition for Funding: 

Criteria 1: Project Overview & Relevance to the Competition for Funding Question 2 What is Innovative about the Project? To what degree is the project innovative? For example, does it push boundaries over and beyond current leading-edge world science and technology, or is it looking purely to apply existing technologies in new areas? Tom Harris

Criteria 1: Project Overview & Relevance to the Competition for Funding: 

Question 3 Does the Application identify why DTI funding is required? Does the application identify the difference DTI support will make? For example, what is the criticality of funding requirement with respect to project initiation; quality of results; scale and timing of potential benefits? What is the nature of the market failure occasioning the need for DTI support? What is the missed opportunity if DTI does not support this project? Is it in sufficient detail, and is the degree of projected additionality also demonstrated? Criteria 1: Project Overview & Relevance to the Competition for Funding Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 4 What are the expected project results and how do they align to industrial and commercial needs? Is the project industrially and/or commercially relevant? Is there the potential for broader use? Have the Applicants indicated the likely scale of change and is it reasonable? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 5 What are the economic benefits for this project and who is likely to benefit? Have the Applicants distinguished between the economic benefits that will accrue to them and the consortia from the project, as distinct from the economic benefits that may accrue to others in the wider community? How have the estimates of economic benefit been expressed? Are the risks, or uncertainties, made clear, and are they reflected in the estimates? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 5a For Applications relating to Categories BASS2B & BASB2B Have the Applicants indicated the scale of potential economic benefits for each of these groups? Would these economic benefits justify the project costs? How far have the Applicants been able to quantify potential spillovers? Are ranges included? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 5b For Applications relating to Categories APPS2B & APPB2B Have the Applicants indicated the balance of project costs and benefits across the proposed markets and market opportunities, including wider benefits and spillovers? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 5c For Applications relating to Categories EXPS2B & EXPB2B Have the Applicants estimated the market potential of the project, including economic returns and profitability? Has an Net Present Value (NPV) been included? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 6 How will the project results be exploited? To what extent does the Application demonstrate a possible commercial application of the project results? How do the Applicants intend to disseminate or exploit the results? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 6a For Applications relating to Categories BASS2B & BASB2B Have the Applicants indicated many potential applications to a range of markets, processes or products? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 6b For Applications relating to Categories APPS2B & APPB2B Have the Applicants indicated a limited range of applications focusing on specific markets and market opportunities, together with remaining technological integration issues? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 6c For Applications relating to Categories EXPS2B & EXPB2B Have the Applicants indicated the clear use and commercial exploitation of the project’s results, together with clear routes to market based on product, process or service developments? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 7 What are the environmental and social impacts of undertaking the project, and how significant are they relative to the economic benefits? Sustainable development balances economic growth with protection of the environment and social impacts. Have the Applicants demonstrated that they have assessed the environmental and social impacts? Is their assessment realistic? If adverse environmental or social impacts are anticipated, how does the project mitigate these? Is this realistic? Tom Harris

Criteria 2: Potential Impact and Risk: 

Criteria 2: Potential Impact and Risk Question 8 What and where are the risks with this project? Have Applicants clearly identified the elements within the project that have high uncertainty and the associated level of risk? Are the risks soundly based? Are they reasonable and logical for the proposed project objective, for example? Have the Applicants clearly identified the technical, commercial, and managerial risks associated with the project? Tom Harris

Criteria 3: Project Organisation and Management: 

Criteria 3: Project Organisation and Management Question 9 What are the benefits of creating the proposed consortium? Are the consortia formation objectives clear and would it have been formed without DTI funding? Is extra benefit demonstrated from the collaboration for example increased knowledge transfer? Tom Harris

Criteria 3: Project Organisation and Management: 

Criteria 3: Project Organisation and Management Question 10 How will the proposed consortia partners be organised and what arrangements are proposed for the duration of the project? Are there any existing formal arrangements in place between the consortia partners? If not, have the Applicants identified the future arrangements? Have they provided an overview of how potential benefits from the project will be shared between the consortia partners? Tom Harris

Criteria 3: Project Organisation and Management: 

Criteria 3: Project Organisation and Management Question 11 What is the financial commitment required for this project? Have the Applicants provided a detailed budget breakdown? Is it inclusive of all anticipated costs throughout the duration of the project? Where appropriate, are capital and depreciation costs clearly identified? For example, new equipment. Is the budget realistic for the scale and complexity of the project? Tom Harris

Criteria 3: Project Organisation and Management: 

Criteria 3: Project Organisation and Management Question 11 What is the financial commitment required for this project? (cont.) Does the financial support required from the DTI fit within the limits set by the specific Technology Priority? Is a financial commitment from other sources demonstrated for the balance of the project costs? Tom Harris

Key Dates: 

Key Dates 10 & 17 January Pervasive Computing Technology Workshop 11 & 18 January Design, Simulation & Modelling Technology Workshop Mervyn Levin

DTI Technology Programme Website: 

DTI Technology Programme Website http://www.dti.gov.uk/technologyprogramme