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Premium member Presentation Transcript Slide1: JIC in a Box Joint Information Center Tabletop and Functional Exercise Slide2: PURPOSE OF EXERCISE An opportunity for communications experts to gain knowledge and hone their skills to prepare for and respond to a public health emergency. Slide3: GOALS OF EXERCISE This exercise will help you identify policy issues to consider when responding to a public health emergency or other large-scale crisis. The tabletop portion of the exercise enables you to identify and understand gaps that may exist in those policies or in operational procedures. Slide4: GOALS OF EXERCISE The functional portion of the exercise enables you to test procedures, equipment and facilities used when a JIC is activated. This exercise also offers you an opportunity to assess your own preparedness and identify individual needs for information or training. Slide5: STRUCTURE OF EXERCISE A tabletop exercise … simulated emergency situations are presented to elicit discussion; focus is on problem solving. Slide6: A functional exercise is designed to enhance individual and group skills; emphasis is on completing an activity, such as creating communications products. STRUCTURE OF EXERCISE Slide7: LIMITATIONS OF EXERCISE This exercise is designed to test only crisis communications activities as presented in a simulated public health emergency. No medical expertise is required nor will any epidemiological issues be tested. This exercise scenario covers a distinct window of time during an event. Slide8: Players are to utilize local and regional resources. The scope of tasks within this exercise is limited. There are functions (jobs) within the JIC you may choose not to fill, depending on the number of players. LIMITATIONS OF EXERCISE Slide9: ROLES Today’s exercise includes: Facilitator Note taker Evaluator Players Slide10: ACKNOWLEDGEMENTS JIC in a Box was developed by the Office of Public Affairs at the Ohio Department of Health and was funded as part of preparedness grants from the Centers for Disease Control and Prevention and the Health Resources Services Administration. Slide11: JOINT INFORMATION Joint Information System Joint Information Center Slide12: JOINT INFORMATION Public information is part of emergency response. The public information officer (PIO) is responsible for operating within a joint information system (JIS). A JIS includes plans, protocols and structures used to provide information to the public. Slide13: JOINT INFORMATION One way to ensure accurate and coordinated information is released is to establish a joint information center (JIC). A JIC is the physical location where PIOs and other information staff gather to: Collect Prepare Release Slide14: JOINT INFORMATION Depending on the size and nature of the event: The JIC may be large or small. All JIC staff may not be in the JIC. There may be more than one JIC. The JIC may be local or involve state and federal resources. Slide15: JOINT INFORMATION A JIC can be easily adapted and scaled to fit the situation. Slide16: JOINT INFORMATION Slide17: JOINT INFORMATION Slide18: JOINT INFORMATION Slide19: JIC in a Box Joint Information Center Tabletop and Functional Exercise Background Information Slide20: Bay Cove is a lakeside resort community on a peninsula with a permanent population of 1,000. It hosts nearly 1 million tourists yearly. Access to the peninsula is along a two-lane state route which leads into the town from the south and east. Slide21: Tourism is the biggest business in Bay Cove; visitors spend more than $30 million there annually. It is located in Calusa County which has an extensive horticultural and agricultural industry. Slide22: The county has a population of 41,000. U.S. Census figures show the population of Calusa County is 97 percent Caucasian and 3 percent minority. Calusa County Slide23: DeSoto County, located south of Calusa and in the heart of the agricultural belt, has a Hispanic population that is 7 percent of the county’s population. DeSoto County Slide24: To the north is Liberty County, in which Big Town is located. It has a population of about 1 million and a minority demographic of nearly 30 percent. Liberty County Slide25: Bay Cove has a small municipal water and sanitary sewer system but there are areas outside the village where residents use well water and septic systems. Slide26: Much of the non-English-speaking population in Calusa County is migrant labor important to the multimillion dollar horticultural and agricultural industry. Fruits, flowers and vegetables grown here are celebrated in community festivals. Slide27: There is an annual festival celebrating agricultural crops grown in the area. A sailing regatta and other high-profile activities are part of this three-day weekend festival. Slide28: Six years ago, Bay Cove was struck by a tornado. Much of the downtown and marina district was heavily damaged. Slide29: In the years before the tornado, Bay Cove was known as a family-oriented vacation spot. In an effort to quickly rebound economically, the town encouraged more youthful-oriented, 'hip' businesses to locate there. Slide30: A local conservative radio talk show host, Al Waysright, disagrees strongly with how Bay Cove has changed. He speaks about it frequently on his show. Slide31: There is no hospital in Bay Cove. St. Ann’s, the nearest one, is a 60-bed facility 30 miles away. There are two first-aid stations and a small clinic near downtown. Slide32: There are three pharmacies in the area: one small 'mom-and-pop' store; a discount-chain pharmacy; and a large retail megastore with a pharmacy. Slide33: The Bay Cove Port, the community weekly newspaper, is considered more a voice of the local tourism industry than a newspaper with hard-hitting journalism. Slide34: Jim Smith, a reporter who worked several years at the Port now works for the Big Town Herald. He has worked for the Herald for five years and was hired because of his excellent work on the Bay Cove tornado. Slide35: Many of the expensive homes along the lake are owned by successful business people from both Bay Cove and Big Town. Slide36: JIC in a Box Joint Information Center Tabletop and Functional Exercise Current Events Slide37: Some 25 years ago, Bay Cove was the setting for a romantic movie starring a young unknown actress who grew up in this area; she has since become a famous Hollywood star. Slide38: The movie, Love’s Time, was a hit. For the past several years, a group of devoted fans has staged a small conference to discuss it and other films. Slide39: Because of the 25th anniversary, the actress attends the festival and brings her teenage daughter. The daughter has garnered a reputation as a Hollywood party girl. Paparazzi and tabloid headlines often follow her. Slide40: With the daughter is her current boyfriend, a well-known 'Hollywood hunk.' Next weekend the boyfriend will take part in a bachelor auction to benefit a Bay Cove charity whose board includes the wife of a state senator. Slide41: The bachelor auction is part of the big three-day annual celebration held the weekend after the film festival. Slide42: Bob Lesh is a well-known professional athlete who owns a multimillion dollar summer home along the lake. He drives a distinctive and recognizable luxury sports utility vehicle. Slide43: For the past several weeks, Lesh has been in contentious, high-profile contract negotiations. After the recent announcement of a breakthrough, a cable TV sports network is sending a satellite truck and crew to do a live interview with the sports star. Slide44: The mayor of Bay Cove is running for re-election. Al Waysright is one of the candidates running against the mayor. Slide45: JIC in a Box Joint Information Center Tabletop and Functional Exercise The Scenario Slide46: It is midsummer. The weather has been extremely warm and humid. Despite the conditions, the small community of Bay Cove is buzzing with thousands of tourists. Day 1 Wednesday Night Slide47: Because of the 25th anniversary of the film, more than 1,000 fans, film critics and reporters attend. Day 1 Wednesday Night The festival for the movie Love’s Time began this evening with a catered reception serving a variety of seafood appetizers, cooked meats, fresh local vegetables and deserts. Slide48: Today on his radio show, Al Waysright spoke out against the movie festival. Because the film featured a brief scene of intimacy, he called it pornography and objected to the celebration. Day 2 Thursday Slide49: Tonight at the festival’s formal banquet, several guests, including the actress’ daughter, hurriedly leave, complaining of intestinal distress. Day 3 Friday Night Slide50: There have been three dozen phone calls overnight to the 24-hour patient care line at St. Ann’s Hospital. The callers complain about several symptoms including diarrhea, fever, chills, headache, nausea, vomiting, abdominal pain and in some cases, bloody stools. In addition, two people came into the emergency department overnight seeking treatment for severe diarrhea. Day 4 - Saturday Early Morning Slide51: There are a dozen or more people waiting in line at the two first-aid stations and the clinic before they open in the morning. These people are complaining about the same symptoms as those calling or visiting the hospital. Day 4 - Saturday Early Morning Slide52: An engineer from the local radio station, setting up a remote broadcast truck nearby for the festival, sees the crowd at one of the first-aid stations. Day 4 - Saturday Early Morning Slide53: After talking with a couple of people, the engineer calls the radio newsroom and relays information about the possible news story. Within 20 minutes, a young reporter is at the first-aid station, interviewing people in line. Day 4 - Saturday Early Morning Slide54: Discussion 1 Please answer questions based on your communication plans Hospital Assume a nurse at the hospital called you at home on a Saturday morning and notified you of the spike in overnight cases, all with similar symptoms. What would you do? Who, if anyone, would you notify? Slide55: Discussion 1 Would you recommend issuing any statement or news release at this time and why or why not? Would you proactively call any reporters? Why or why not? Please answer questions based on your communication plans Hospital Slide56: Discussion 1 Does the hospital communications staff have your after-hours contact information or that of your on-call staff? Please answer questions based on your communication plans Health Slide57: Patients are still coming to the hospital emergency department, clinic and first-aid stations. By 10 a.m., the number of patients with similar symptoms is 45. Day 4 - Saturday Late Morning Slide58: St. Ann’s Hospital officials decide to notify the Calusa County Health Department. Hospital officials are concerned about the increasing number of patients seeking treatment. Day 4 - Saturday Late Morning Slide59: The radio reporter submits a story about the illnesses to the news wire service. The service runs the story on the state wire, automatically supplying the story to news Web sites and media around the state. Day 4 - Saturday Late Morning Slide60: By noon, the patient count is 60. The health commissioner has a conference call with staff to discuss the next steps. Day 4 - Saturday Midday Slide61: One of the local pharmacists calls the hospital to report the store is almost out of anti-diarrheal medicine because of heavy demand. Day 4 - Saturday Midday Slide62: Editors and producers from the Herald and the TV stations in Big Town work on their Sunday edition and evening newscasts. They see the story on the news wire and make calls to learn more. Day 4 - Saturday Midday Slide63: Doctors from various clinics and hospitals in Calusa, DeSoto and Liberty counties report a high number of patients complaining about severe gastrointestinal problems. By 4 p.m., the total patient count is 75. Six people have been hospitalized. Day 4 - Saturday Afternoon Slide64: Discussion 2 You are on the conference call with the health commissioner. Based on what you know so far in the scenario, what are your communications recommendations? Please answer questions based on your communication plans Health Slide65: Hospital and Health Discussion 2 Based on your communications plan, would you have conversations about the incident with one another during the day? Would you call your counterparts in the other two counties? Please answer questions based on your communication plans Slide66: Discussion 2 At this point, does the event warrant calling other members of your communication staff? If so, who would you call and why? Please answer questions based on your communication plans Hospital and Health Slide67: Discussion 2 At this point, does the event warrant you going to the office? Please answer questions based on your communication plans Hospital and Health Slide68: Discussion 2 Do reporters have after-hours contact information for you? If they don’t, what system is in place for a reporter to contact you? Please answer questions based on your communication plans Hospital and Health Slide69: Discussion 2 Assume both of you are getting calls from reporters; how do you work together to coordinate your response, or at a minimum, inform one another of the calls? Please answer questions based on your communication plans Hospital and Health Slide70: Discussion 2 What information would you gather to answer questions about this incident? What sources would you use? What kinds of messages can you create when you have little information? Please answer questions based on your communication plans Hospital and Health Slide71: Several reporters have called the hospital’s 24-hour phone center. The staff contacts the hospital communications director each time. Day 4 - Saturday Afternoon Slide72: The Herald reporter would like to speak with the hospital CEO or head of the emergency department while three TV stations from Big Town would like a live interview for the 6 p.m. show. Each TV station is sending a live-broadcast truck to Bay Cove. Day 4 - Saturday Afternoon Slide73: Discussion 3 What is your strategy for dealing with this significant number of reporters in a short period of time? Will you agree to the interviews with reporters? If not, why? If so, who will be your hospital’s spokesperson? Please answer questions based on your communication plans Hospital Slide74: Discussion 3 Assume by now, you and the hospital communications representative have been in contact and you know about the request for live interviews with the hospital for the evening newscast. Do you suggest including or substituting the health commissioner for the interviews? Why, or why not? Please answer questions based on your communication plans Health Slide75: Activity 1 INTERVIEW PREPARATION Task 1: Assume both the hospital emergency department (ED) director and the health commissioner will take part in the various interviews that are less than two hours from now. Take five minutes, work together in small groups and write as many questions as you think reporters will ask during the interviews. Slide76: Activity 1 INTERVIEW PREPARATION A key message is a positive statement of compassion, action or recommendation from your organization. Task 2: Now, still working together, take five minutes and write three key messages about the incident and your response to it. Slide77: Activity 1 Task 3: Discuss how questions differ or are similar between the groups. INTERVIEW PREPARATION Task 4: Use information from the scenario and your key messages to answer a few questions. Slide78: Each of the TV stations from Big Town broadcasts a live report during the evening newscasts. Because you remained at the interview location in the hospital parking lot, you are able to listen to each reporter. Day 4 - Saturday Evening Slide79: You don’t notice any undue alarm from the reporters and the tone of each report is 'there are more questions than answers.' The reporter from the Big Town Herald also asked straightforward questions although they were a bit more probing than those asked by the TV reporters. Day 4 - Saturday Evening Slide80: Later that evening, you do an Internet search on the term 'food-borne illness' and discover several articles, reports and news stories about the topic. (Refer to the Food-borne Fact Sheet) Day 4 - Saturday Evening Slide81: On average, up to 30 percent of the U.S. population suffers from food-borne diseases each year. Around 76 million cases of food-borne diseases result in 325,000 hospitalizations and 5,000 deaths annually in the United States. Day 4 - Saturday Evening Slide82: The most commonly reported food-borne illnesses have a biological, not chemical cause. The organisms include: Campylobacter Salmonella Shigella E. coli O157:H7 Cryptosporidium Listeria Day 4 - Saturday Evening Slide83: You also find several links to reports about food terrorism. Day 4 - Saturday Evening Slide84: There are many news accounts of intentional or accidental acts of food contamination that killed or sickened thousands of people in the United States and other countries. (Refer to the Food-borne Fact Sheet) Day 4 - Saturday Evening Slide85: 'For the life of me, I cannot understand why the terrorists have not attacked our food supply because it is so easy to do.' Tommy Thompson U.S. Health and Human Services Secretary December 2004 Day 4 - Saturday Evening Slide86: Discussion 4 Assume there is another conference call after the TV interviews. The call includes top management and medical staff from the hospitals and the health departments in the three counties. What recommendations about communications will you make during the call? Please answer questions based on your communication plans Hospital and Health Slide87: Discussion 4 Assume you are the one who researched the Internet about food-borne illness and food terrorism. There has been no cause established yet. How does your research affect your communication strategy? Please answer questions based on your communication plans Hospital and Health Slide88: Discussion 4 Hospitals and health departments from three counties are involved in this outbreak. At this point, should there be a lead PIO or communicator to coordinate and manage the strategy? If not, why? If so, which hospital or health department should he or she come from? Please answer questions based on your communication plans Hospital and Health Slide89: Discussion 4 Do you start a joint information center (JIC) at this time? Why or why not? Where should that JIC be located? Please answer questions based on your communication plans Hospital and Health Slide90: Most of those who fell ill were at the film festival reception; others ate at various restaurants in the area. Some of the restaurants have a history of food service violations. Lab results on patients won’t be available until tomorrow, but no evidence of person-to-person spread has been found so far. Day 5 – Sunday Early Morning Slide91: You pick up the Sunday Big Town Herald and the headline on the front page says … Day 5 – Sunday Early Morning Slide92: Day 5 – Sunday Early Morning Big Town Herald Team Wins! 84 Details in Sports Dozens Sick in Bay Cove Police Looking at Possible Terrorism A photo of the anonymous note faxed to Bay Cove Police Saturday. Although Sgt. Jones wouldn’t elaborate on his suspicions, the fax came to the police just hours after the Calusa County health commissioner and St. Ann’s Hospital emergency department director announced an investigation into the illnesses. (See Bay Cove on Page 2) Slide93: The story continues with information from the hospital interviews and facts you provided to the reporter. It is apparent there were developments to the story after the reporter left your interviews last night. Day 5 – Sunday Early Morning Slide94: Discussion 5 What recommendations would you give to the JIC staff about the anonymous fax sent to the police department? Please answer questions based on your communication plans Law Enforcement Slide95: Discussion 5 What are your initial reactions to the story? Is the story completely accurate? If not, what is incorrect? Please answer questions based on your communication plans Hospital and Health Slide96: Discussion 5 Is the characterization 'scratching their heads' a fair description? Figuratively speaking, is it an accurate one? Please answer questions based on your communication plans Hospital and Health Slide97: Discussion 5 Would you have spoken with law enforcement about the outbreak before now? Please answer questions based on your communication plans Hospital and Health Slide98: Discussion 5 Does the police PIO have your after-hours contact information? Please answer questions based on your communication plans Hospital and Health Slide99: Discussion 5 From what you know based on the scenario, are Sgt. Jones’ quotes correct? The newspaper reporter worked in Bay Cove for years and probably knows Sgt. Jones well. Even so, should he have made those comments? Please answer questions based on your communication plans Law Enforcement Slide100: Discussion 5 Would you call the newspaper to complain about the story? If so, what would your complaint be? Do you think the paper should run a correction? If so, why? Please answer questions based on your communication plans All Slide101: Discussion 5 Do you contact the police and request they be part of your joint information system or JIC? Why, or why not? What other agencies should be part of a JIC dealing with a public health crisis? Do those other agencies have your after-hours contact information? Please answer questions based on your communication plans Hospital and Health Slide102: Discussion 5 What have you included in your communications strategy to address the mental health needs of your staff and the public? Please answer questions based on your communication plans Hospital and Health Slide103: Discussion 5 What have you included in your communications strategy to address the difficulties faced when communicating with non-English speakers, particularly the migrant community? If you needed a news release or fact sheet translated into Spanish, who would you call first? Please answer questions based on your communication plans Hospital and Health Slide104: Overnight, people who are sick continue to call or visit area hospitals. The number of cases is now 140. One ED doctor who attended the film festival reception has called in sick. Day 5 – Sunday Early Morning Slide105: Big Town has two TV stations with Sunday morning newscasts. One of them is doing a live broadcast across the street from St. Ann’s Hospital while the other is in downtown Bay Cove. The first reporter holds a copy of the Herald showing the large headline; her report repeats much of the material in the newspaper story and she runs a video clip of last night’s interview with the health commissioner. Day 5 – Sunday Early Morning Slide106: The second reporter refers to the deserted streets of downtown Bay Cove as he narrates about the outbreak. The downtown streets of Bay Cove are always deserted early Sunday morning, even during the film festival. Day 5 – Sunday Early Morning Slide107: Activity 2 ANNOUNCING THE JIC Assume local health departments, hospitals, law enforcement and other partners will open a joint information center today. Typically, an advisory announcing the JIC is sent to reporters. It provides information about the location, hours of operation and purpose of the JIC. Slide108: Activity 2 ANNOUNCING THE JIC Using the sample JIC announcement (form 9) as a guide, the lead PIO will assign a team to create an advisory using information from this scenario and any real information such as the actual location of your JIC. To simulate sending the document to the media, fax or e-mail it to Bret Atkins at the Ohio Department of Health, Public Affairs when you complete it. E-mail: firstname.lastname@example.org or fax: 614-644-8208. Slide109: Activity 3 STAFFING THE JIC Examine the list of job duties associated with a JIC operation (form 10). Determine which are most needed for this early phase of the JIC and determine who should assume those tasks. Assign and distribute the job descriptions. You may wish to separate the job descriptions by cutting the forms and handing out the slips of paper. Use form 11 to indicate which jobs are filled. There may be some who are performing a task but are not physically located in the JIC. If so, fax them their job description and make note of it in the JIC log (form 12). Slide110: After watching and reading news accounts of the illnesses, many more people call or visit area hospitals. The investigation is focused toward a food-borne outbreak, although lab results are still pending. Day 5 – Sunday Midmorning Slide111: One of the Big Town TV stations broadcasts a news update. The video shows a luxury sports utility vehicle in the parking lot of the hospital. Emergency workers pull an apparently unconscious man from the passenger seat onto a gurney and quickly rush him inside. The news anchor reports the ill person 'appears to be sports great Bob Lesh.' Day 5 – Sunday Midmorning Slide112: Discussion 6 Re-examine your key messages from last night’s news interviews. Based on the increase in cases, a possible cause of the illnesses, your Internet research and the news reports you have seen and read, would your key messages change? If so, how? Please answer questions based on your communication plans Hospital and Health Slide113: Discussion 6 How will the illness of well-known people affect how the media cover this story and will you respond to this coverage? How will you deal with the significant number of entertainment reporters covering your health news story? If you expect the number of media calls and requests for interviews to dramatically increase, do you have sufficient staff in the JIC? If not, what will you do? Please answer questions based on your communication plans All Slide114: Discussion 6 How often will you do news briefings? Do you have adequate staff to prepare for that number of briefings? When will they start? Please answer questions based on your communication plans All Slide115: Activity 4 Assume you will schedule a news briefing for early afternoon, several hours from now. At the briefing you will distribute a news release based on information in this scenario. You should also prepare a fact sheet with information or recommendations. In addition, you will need to prepare health and hospital spokespeople for the news briefing. PREPARING FOR THE NEWS CONFERENCE Slide116: Activity 4 PREPARING FOR THE NEWS CONFERENCE This activity has more than one task; you may find it helpful to divide the JIC staff into groups. Task 1: Write a one-page news release on your JIC news release letterhead. Have the news release approved by those who typically do this (e.g., subject matter expert, health commissioner or CEO, PIO) using the protocol you normally use (e.g., signature approval). This approval may require a phone call, e-mail or in-person meeting. Slide117: Activity 4 PREPARING FOR THE NEWS CONFERENCE This activity has more than one task; you may find it helpful to divide the JIC staff into groups. Task 2: Use provided material and information from the scenario to create a one-page fact sheet for reporters. Slide118: Activity 4 PREPARING FOR THE NEWS CONFERENCE This activity has more than one task; you may find it helpful to divide the JIC staff into groups. Task 3: Prepare a list of 20 questions you expect reporters will ask during the briefing. Prepare answers for each question based on local procedures, information from the scenario and proper crisis communication techniques. Choose a player to portray a health and a hospital spokesperson and prepare them for the news briefing. Slide119: Activity 4 PREPARING FOR THE NEWS CONFERENCE REVIEW Task 1: Write a one-page news release on your JIC news release letterhead. Have the news release approved by those who typically do this (e.g., subject matter expert, health commissioner or CEO, PIO) using the protocol you normally use (e.g., signature approval). Task 2: Create a one-page fact sheet for reporters. Task 3: Prepare a list of 20 questions. Prepare answers for each question based on local procedures, information from the scenario and proper crisis communication techniques. Choose and prepare a health and a hospital spokesperson for the news briefing. Slide120: Discussion 7 Where will you hold the news briefing? Consider: The number of reporters who may attend. The bulkiness of video equipment . Adequate nearby parking. Proximity to the JIC and command center. Acoustics. Ease of finding the briefing room. Please answer questions based on your communication plans All Slide121: Discussion 7 Review and discuss the news release, fact sheet, prepared questions and answers and the spokesperson briefing. What issues arose for you? Would you find these tasks easier or harder with more staff? What is the optimal number of JIC staff on a shift? Please answer questions based on your communication plans All Slide122: Discussion 7 Discuss your procedure for notifying law enforcement or security about high-profile news conferences. Law enforcement, do you have suggestions to offer? Assume you’ve learned radio host Al Waysright will be attending the news conference. Discuss your procedure for maintaining order and decorum during a news conference. Please answer questions based on your communication plans Hospital and Health Slide123: Discussion 7 How is the JIC communicating with the EOC or field units? What decisions came about through other discussions you’ve had during the exercise (e.g., dealing with VIPs, dealing with network media, shift changes, HIPAA laws)? Please answer questions based on your communication plans Hospital and Health Slide124: The news conference has ended. Local, state, national and international reporters attended. The media sign-in sheet shows 65 names. Your spokespeople faced questions that were prickly, hard to answer and were often shouted. The briefing room was packed to capacity with some reporters standing outside the door. Day 5 – Sunday Late Afternoon Slide125: A few minutes before the news conference began, the mayor insisted he present the opening remarks. In those remarks, he guaranteed a cause would be found to the illness and promised the annual regatta and festival would occur as scheduled next weekend. The chief of police was asked about the anonymous fax; he said he believed it was a hoax although he wouldn’t explain why. Day 5 – Sunday Late Afternoon Slide126: The number of patients has increased to 300. As you return to your office, there are voice mails from several network morning show producers requesting interviews for tomorrow. Day 5 – Sunday Late Afternoon Slide127: Discussion 8 Being sensitive to their position and office, what would be your recommendations to the mayor and police chief concerning their comments at the news briefing? Please answer questions based on your communication plans All Slide128: Discussion 8 The mayor and tourism director are pressuring those involved to 'get this thing solved' before next weekend’s annual regatta and festival. From a risk communication viewpoint, what would be your recommendations to the mayor about continuing or canceling the festival? Please answer questions based on your communication plans All Slide129: Discussion 8 So far in the scenario, your most significant audience has been the media. As events continue to develop, other audiences will emerge, each requiring a message and method of communication specific to them. What possible audiences can you identify and what messages and methods will you use to communicate with them? Please answer questions based on your communication plans All Slide130: Discussion 8 The wife of the local state senator wants to talk to the health commissioner. She insists on having the bachelor auction next weekend. What messages would you prepare for the health commissioner? Please answer questions based on your communication plans All Slide131: Discussion 8 Events like this outbreak can be a breeding ground for rumors. How do you deal with rumors in your communication strategy? Please answer questions based on your communication plans All Slide132: Discussion 8 How would you use your Web sites to release information? Describe your access/ability to post information to the Web during the weekend and after hours. Please answer questions based on your communication plans All Slide133: Discussion 8 The hospital’s patient care line staff is overwhelmed with the number of calls they’ve received. What facilities and personnel do you have to offer assistance? Should there be a separate information line for public calls? If so, do you have the resources needed to answer more than 100 calls per day? Please answer questions based on your communication plans All Slide134: Discussion 8 What procedures have you identified to prevent or mitigate staff burnout? How long can your group maintain 10-14 hour days? Who have you already identified to step in and help? Please answer questions based on your communication plans All Slide135: The window of time portrayed in this scenario is from Wednesday night to late afternoon Sunday. In reality, the outbreak investigation and media coverage might continue much longer. Conclusion Slide136: As you’ve seen, a public health crisis can affect hundreds of people suddenly. You will often have to make recommendations and deliver messages based on incomplete information. You may have too few resources and too many phone calls to return. Conclusion Slide137: Fostering and maintaining good communication between various agencies in your area is the first step to an effective joint information system. When conditions warrant, these same partners can work together to overcome the crisis using a joint information center. Conclusion Slide138: JIC in a Box Joint Information Center Tabletop and Functional Exercise Debriefing Slide139: JIC in a Box Joint Information Center Tabletop and Functional Exercise Thank you for your participation. Please complete a feedback form. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.