MHP in Germany sto v1

DVB & MHP Interactive TV services of German broadcasters: 

DVB & MHP Interactive TV services of German broadcasters Gerhard Stoll Institut für Rundfunktechnik (IRT) Munich (Germany)

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0101100111010010 Applikation Applikation Dig. TV-Programmes Additional Services Binärcode Settop Box Broadcast DVB and Multimedia Home Platform OpenTV Media Highway Beta Nova MHEG 5 DVB-SI The target of the MHP developments

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MHP as a standard for interactive services on TV Interactive services AV content Program provider The TV centric platform

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Interactive Services on TV An example from Italy: E-Government in Italy Automobilclub (tollage) Postal services Regional news services National Portal

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Enhanced Broadcast Interactive Broadcast Internet Access *) optional MHP 1.0.3 MHP 1.1.1 Examples: Portal Program Guide Info-Service Examples: Participation in quiz games Online-Voting Examples: Individual advertisement Internet usage VoD-Service E-Mail Evolution of the DVB-MHP Standard and its MHP-profiles DVB and the Multimedia Home Platform

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Programme-related applications Feature News Weather OK EPG WDR Ticker 1Extra Ticker Pilawa VSS ... ARD-Portal: Interactive Services MHP-applications of German broadcasters

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MHP-applications of German broadcasters ARD – Portal

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Portal of PRO 7 (Demo) MHP-applications of German broadcasters

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Programme associated OK Pilawa VSS ... Channel associated OK WDR Ticker 1Extra Ticker ... Dynamic Static Classification of broadcast-related MHP-applications MHP-applications of German broadcasters

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Digitext – an example of a channel-associated application of ZDF MHP-applications of German broadcasters

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ARD – programme-related MHP-application „Tour de France“ MHP-applications of German broadcasters

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ZDF – programme-related MHP-application „1, 2 oder 3“ MHP-applications of German broadcasters

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SPS External development Content Management System POC JAVA/TS Expensive Unexpensive High degree of flexibility for development Options during development of MHP-application MHP-applications of German broadcasters Low degree of flexibility for development

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Relationship of data capacity between data, required for content and application (all figures in kByte) 350 1.870 66 1.150 TVC EPG lite WDR Ticker ZDF Digitext ZDF Reiselust Application Content (data) DVB-SI data only MHP-applications of German broadcasters

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Portal for a typical shopping-application of a commercial broadcaster MHP-applications of German broadcasters

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MHP-Applications using the „Interactive TV Profile“ Interactivity requires the return channel to the service provider (Interactivity without change of media needs return channel!) Interactive Services on TV

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Business Office, Finances, Tables, Data eBooks and documents eBooks, Add-In‘s, Doc-Reader, Education Information management Dictionary, Databases, Sports, Calendar Multimedia Viewer, Photos, Graphics, Music, Video, DVD System Development, Security, Synchronisation Desktop and Shell Conversion between Linux, Windows, Macintosh Hobby and Health Astronomy, Medical Science, Travel, Sport Communication and Internet Bluetooth, E-Mail, Infrared, Web-Clipping, WAP, Cellular Radio Games Action, Board-Game, Card-Game, Simulation Miscellaneous Fun, Religion, Language, Utilities Market trends for interactive services Attractive applications for Smart-Phones Categories of multimedia applications for mobile phones

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The convergence of consuming information Webservice Integration in a TV enviroment? Market trends for interactive services

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Requirements for public broadcasters The TV centric platform

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Requirements for commercial services The TV centric platform

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HTML Browser User The concept behind a MHP-based middleware Content provider MHP-Services Video, Audio The TV centric platform

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TV INFO HILFE NEWS SPORT UNTERHALTUNG WETTER NETZ EVENTS Ihr MEDIA CENTER Viel Spaß mit Ihrem neuen MEDIA CENTER Wählen Sie mit der Fernbedienung aus dem Menü oder aktivieren Sie eine der Hilfefunktionen. HERSTELLER MC 1200 The TV centric platform

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TV INFO PROGRAMM GENRE JETZT AUFZEICHNEN EPG Anbieter ARD 1 (RBB) EUROPE RTL World Thor 3 ZDF vision Programm WDR FERNSEHEN SR Fernsehen SW arte hessen fernsehen Bayerisches FS Das Erste (ARD) Suchlauf The TV centric platform

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A market for interactive services Resume Increasing interest of IT companies in a multimedia platform for the living room New alternatives to the traditional linear program distribution: - PVR („time shift“) - personalised services on demand Applications for user guidance plays a key role (EPG, ESG, Portal) Interactive services are complemented by “Interactivity behind the services” The performance and acceptance of Java is increasing, and MHP is Java A TV centric service-integrated platform may save the position of the broadcasters as a provider of multimedia services