“The DSL Forum”Activities & View On Cooperation With ITU-T: “The DSL Forum” Activities & View On Cooperation With ITU-T William V. Rodey Chairman & President, DSL Forum also Sr. Vice President, Marketing & Engineering, HyperEdge Corporation brodey@hyperedge.com


The DSL Forum: The DSL Forum Organization Forum founded 1994 Nearly 345 members, December 2001 Members include: Telecom Operators Internet Service Providers Semiconductor Suppliers Network Equipment Suppliers System Suppliers and Integrators Test Equipment Suppliers Other Interested Parties and Companies


Game Plan: Game Plan Vision: Enable broadband service delivery through a global mass market for DSL. Mission: Facilitate and drive global DSL growth. Strategy: Identify areas where the DSL Forum can provide added value and deliver that value. Anticipate and identify all obstacles to a DSL mass market, and facilitate the removal of those obstacles.


The DSL Forum’s Role: The DSL Forum’s Role Stimulate A Mass Market For DSL Technical References Educational Services Foster Interoperability End-To-End Networks Service Architectures Market Awareness User Focus Remove the Obstacles to the Mass Deployment of DSL Assist in Rapidly Bringing New Applications to the Market


Our Area Of Focus > >: Our Area Of Focus > > Enabling all xDSL ADSL SHDSL HDSL VDSL Enabling new applications Interactive Multi-Service Applications Voice over DSL VPNs and other business services


How DSL Forum works: How DSL Forum works Four meetings per year Upcoming in 2002: Rome, Italy March 4-8 Chicago, May 20-24 Prague, August 26-30 San Francisco, December 9-13 Between meeting conference calls Summits, open to members & special guests Lead by a Board of Directors Liaisons with key organizations


How DSL Forum works: How DSL Forum works Two segments w/ multiple Working Groups Technical (6 WGs) Marketing (6 WGs) Work is facilitated by; Contributions Projects Technical References White papers Master Requirements Documents


DSL Forum-Technical Focus: DSL Forum- Technical Focus Today’s technical work groups are- Architecture & Transport Autoconfiguration Voice over DSL Operations & Network Management Testing & Interoperability Emerging DSLs Support


DSL Forum-Technical Focus: DSL Forum- Technical Focus Drive Interoperability- Providing neutral labs, interoperability demonstrations, and exhibits Facilitate/Aid In Standards Creation Via contribution driven discussions and collective approval process which result in Technical References Enable New Broadband Applications Liaisons With Global Standards Groups


DSL Forum-Marketing Focus: DSL Forum- Marketing Focus Today’s Marketing work groups are- Strategic Communications (Steering Committee) Deployment Council Mindshare MarCom PR Ambassador Program Tradeshows & Events Summit & Best Practices SHDSL


DSL Forum-Marketing Focus: DSL Forum- Marketing Focus Drive DSL awareness, and education Vehicles- Consumer website www.dsllife.com DSL Ad campaign Television Programming Tradeshow exhibits and speakers Editorial PR campaign Promote DSL Forum initiatives and technical developments


DSL Forum-Marketing Focus: DSL Forum- Marketing Focus Drive technical development & innovation via collective Market Requirement Documents (MRDs) to focus efforts on Deployment advancements Security communications Support of key applications End-To-End QoS Create a common language and efficient industry messages via- Glossary/ Industry Categorizations FAQs Free web content for members adoption


The DSL Forum: The DSL Forum Special Conference Sessions BoF (Birds of a Feather)- Evening technical interactive sessions, open to all Service Provider Action Council- Monday sessions that focus on bringing the Provider voice and audience to give attention to key issues regarding meeting the needs of the mass market. Best Practices Sessions- Interactive discussion of developing excellence in areas of DSL deployment, marketing, etc.


Membership in the DSL Forum: Membership in the DSL Forum Principal Members Small Company Principal Member Auditing Members Associate Members To Get More Information Contact DSL Forum 39355 California Street, Suite 307 Fremont, CA 94538, USA Phone: +1 (510) 608 5905 Fax: +1 (510) 608 5917 E-Mail: info@dslforum.org www.dslforum.org/www.dsllife.com


DSL Mass Market Issues: DSL Mass Market Issues Interoperability Flow-Through Provisioning Auto-Configuration Security Multimedia Applications Content Delivery End-To-End Architecture


DSL Forum External Relations: DSL Forum External Relations Help at the front end – Industry Consensus Fill in the gaps – Work across the stack Acceleration of work Education/Marketing Interoperability Formal Liaisons Relationship Manager (Full-time person)


Current DSL Forum Liaisons: Current DSL Forum Liaisons