Ford Pinto

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Ford Pinto :

Ford Pinto Presented By: Christy De Los Santos

Outline :

Outline Company Overview Key Players Facts & Issues Who got hurt? What Could have been done Conclusion

Company Overview :

Company Overview Ford Motor Co. is a multi-national corporation that offers automotive/financial services, and is the fourth largest automaker in the world Ford sells vehicles under Ford, Mercury, Lincoln, and Volvo brand names Currently they are suffering from the automobile crisis that is plaguing other big corporations, but as of recently they have managed to reduce their debt by 9.9 billion dollars without seeking government aid

Key Players :

Key Players Lee Iacocca President Robert Alexander V.P. of Car Engineering Harold MacDonald Group V.P. of Car Engineering

Slide 5:

Facts In order to meet the strong competition of Volkswagen, Ford Motor Co. decided to introduce a new vehicle by 1970, which was named the Ford Pinto The overall objective of the car was to produce a car at or below 2,000 lbs with a price of $2,000 or less Lee Iacocca was very fond of saying “Safety doesn’t sell,” and with that safety was not mentioned in any of the objectives for the Ford Pinto (1) (1) http://www.motherjones.com/politics/1977/09/pinto-madness

Slide 6:

Facts (cont) Preproduction design & testing normally take about 3 1/2 yrs, but for the Pinto only 2 yrs was taken to complete it The Pinto Project was overseen by Robert Alexander , and approved by Ford’s Product Planning Committee consisting of Iacocca, Alexander, and Harold MacDonald

Slide 7:

Facts (cont) During the course of the design and approval numerous reports detailing the crash tests were given to Iacocca, Alexander, and MacDonald that stating that the Pinto would burst into flames when rear ended at 21 mph http://www.motherjones.com/politics/1977/09/pinto-madness

Slide 8:

Facts (cont) This was caused by the placement of the Pinto’s gas tank between the rear axle & the rear bumper http://www.engineering.com/Library/ArticlesPage/tabid/85/articleType/ArticleView/articleId/166/Ford-Pinto.aspx

Slide 9:

Facts (cont) There were two remedies available to Ford which included the following: Mounting the gas tank above the rear axle Installing a rubber bladder in the gas tank

Slide 10:

Benefits: Facts (cont) Cost:

Slide 11:

Ethical Issues Disregarded their customer’s safety for monetary gain Did not take into consideration that the cost of death estimate would one day be an actual person MacDonald & Alexander did not uphold the Accreditation Board for Engineering and Technology code of ethics of Engineers (1) (1) http://www.fordpinto.com/blowup3.htm

Slide 12:

Who Got Hurt? Customers-Hundreds of burn deaths Employees Shareholders Society

Slide 13:

What Could Have Been Done MacDonald and Alexander could have upheld their responsibility to safety and spoke up that the car was not safe Let the customer pay to have the rubber bladder installed, even if Ford should have paid this cost According to the Mother Jones article, Ford had a patent in their hands for a safer gas tank (1) Should have SLOWED DOWN (1) http://www.motherjones.com/politics/1977/09/pinto-madness

Slide 14:

Conclusion In conclusion, Ford did live to see another day after spending millions settling lawsuits, and hurting their reputation by manufacturing a car that would come to be known as the “barbeque that seats 4.”