Press InternationalProducts & Services: Press International Products & Services Swiss Post International


Swiss PostOrganisation: Swiss Post Organisation


Swiss Post InternationalWho is Swiss Post International?: Swiss Post International Who is Swiss Post International? Swiss Post International: Swiss Post‘s international business unit Ltd company (belongs 100% to Swiss Post) head office: in Switzerland (Bern) subsidiaries and representatives in around 20 countries strategic partnerships, joint ventures and participations in various countries approx. 900 own employees (worldwide) around 700 mio. EUR turnover rank 5 in the worldwide international mail business (over 6% market share)


Swiss Post InternationalSubsidiaries and Franchising: Swiss Post International Subsidiaries and Franchising


Swiss Post InternationalProduct Lines For Business Customers: Swiss Post International Product Lines For Business Customers Press International: Products and services for the international distribution and sales of publications. Marketing Mail International: Products and services for the international direct marketing (preparation and shipment of mailings, response services, etc.). Business Mail International: Products and services for the international business mail (daily mail, invoices, account statements, etc.). Business to Consumer International: Products and services for the shipment of goods in the international mail order business. Business to Business International: Products and services for the international business to business shipment of merchandise.


Swiss Post InternationalPress International : Swiss Post International Press International Press International offers products and services for the following categories of copies: Subscription copies: copies which are sent regularly to specific addressees: paying subscribers as well as free subscriptions members (club, society, etc.), customers, employees, share-holders, etc. Back issue copies: copies of earlier issues (sent to order) and replacement copies (damage/loss) Newsstands copies: copies sold at the newsstands and other points of sales Bulk copies: large quantity to be delivered to the same address (e.g. agent, representative)


Swiss Post InternationalPress International : Swiss Post International Press International Products and services for the subscription copies and back issues (1) Shipment: Press Priority: worldwide fast service (also offered for multiple copies per item) recommended for daily and weekly publications Press Economy: worldwide cost effective service (also for multiple copies per item) appropriate for monthly and quarterly publications Direct Entry Press: very cost effective service to major countries (presently 40 countries) delivery through the domestic postal channel in the country of destination alternative delivery channels can also be offered (hand delivery)


Swiss Post InternationalPress International : Swiss Post International Press International Products and services for the subscription copies and back issues (2) Special transports, e.g.: night transports direct transport from the printing plant or lettershop to the country of destination Lettershop services wrapping (polywrap, envelopes, cardboard, etc.) addressing (on polywrap, cover sheet, envelope, address labels) postal indicias (incl. specific PPI‘s per shipping channel and destination) inserts / outserts / supplements preparation of the shipments (incl. shipping channel and country specific sortation, bundle labels, etc.)


Swiss Post InternationalPress International : Swiss Post International Press International Products and services for the subscription copies and back issues (3) Management Services: Subscription Management, incl.: address management / updating (new subscribers, changes, etc.) customer service for the readers (call-center, mail, phone, fax, online) incashment (incl. credit cards), statistics, etc. subscriber gifts (incl. fulfilment, storage, stocks management) Subscriber Recruiting / Marketing & Sales / Promotion, incl.: TeleSales, up- & cross-selling, dialogue marketing, online marketing, sales stands at exhibitions, shopping-centers (malls), etc. support in marketing projects (incl. project management) Back Issues Service, incl. Fulfilment: storage, stocks management, handling/shipment, incashment, etc.


Swiss Post InternationalPress International : Swiss Post International Press International Products and services for the subscription copies and back issues (4) Further services for subscriber recruiting and promotion, e.g.: advertisement in Swiss Post‘s catalogue „Swiss News“ (sent as an enclosure to „Swiss Revue“, a magazine going to 400‘000 addresses worldwide), incl.: recording the new subscribers, give-aways fulfilment, etc. support for direct marketing actions (incl. address cleaning services) Various special services, e.g.: special treatment of the returns customer specific delivery times monitoring (permanent or when needed) consulting (logistics/operations, marketing, etc.) readers‘ surveys


Swiss Post InternationalPress International : Swiss Post International Press International Products and services for the newsstands distribution (1) Logistics, incl.: collection / transports / customs clearance confection of the whosaler packages, incl. addressing / delivery notes delivery in the countries of destination Administration, incl.: remissions accounting (sold / unsold) with importers and publisher ordering the print run to the printing plant or publisher recording the numbers of copies and weights homogeneous, easy to read remissions and sales statistics


Swiss Post InternationalPress International : Swiss Post International Press International Products and services for the newsstands distribution (2) Marketing, incl.: marketing and promotion (internal for POS employees and external for potential readers) support for every title in the selection of: the strategy (e.g. per country) the countries of destination, respective distribution partners, etc. pricing level (e.g. per country) budget per country quantities per country and period etc. Consulting / various information and inputs, e.g.: per country: seasonal variations, market trends, etc.


Swiss Post InternationalPress International : Swiss Post International Press International Services for the bulk copies collection and transports: from very fast to very cost-effective, over very secure by car, van, truck, plane, ship –> depending on: urgency quantity (volume, weight) destination value customs clearance (incl. making up the necessary documents) storage (e.g. for consolidation, in order to lower the transport costs) proof of delivery (incl. receiver‘s signature on request)


Swiss Post InternationalPress International : Swiss Post International Press International New / currently in development: Digital Printing presently: printing in Switzerland (near Zurich) print in 4 colours, on real newspaper paper the service (including delivery / distribution) is offered: for newsstand copies and for subscription copies intended for newspapers: from worldwide to Switzerland from overseas to Europe from „further Europe“ (e.g. Scandinavia, Balkan, etc.) to central Europe in the future: additional printing places (e.g. USA)


Swiss Post InternationalPress International : Swiss Post International Press International QUESTIONS? / DISCUSSION THANK YOU FOR YOUR ATTENTION !!!