MAN2056 2010-11Group#34

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Management Information Systems Group#34 Beibei Dai Kuo-Chien Huang Yu Su Qian Wang Ching Wong MAN 2056 Option 1

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Online Business

About Argos:

About Argos A unique multi-channel retailer Over 700 stores throughout the UK and Republic of Ireland Sales revenue were £4.3 billion last year 33,000 employees

Introduction:

Introduction Large retailer – selling furniture, appliances and other household goods. Traditional sales – Retail shops. Online – Over the Internet. Telephone orders. Check availability, place an order online since December 1999

Online Services:

Online Services “Click & Collect” Service – Reserve online, ready to collect at store. (For small items) Home Delivery – request a specific time to delivery, delivery fees, for who is not always at home. (For medium and big items) Spread their online service quickly. L eader of online retailer. Great care of security of the website. Avoid customer drip personal details via insecure connection. Register to receive special offers.

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How well does the website support customers’ decision making and online transaction? The website provides: search engine pictures, text numbers links account heading Index to support the customers to view the website and help customers with decision making. From this image we can see that the websites provides a clear layout for customer to search their needs and wants, also by giving the latest deals, sales and information on the front page, which it’s easier for customer to know. An image provides a good understanding of the product also make the page more interesting and motivate the customer to buy it too. Colour helps customer to spot the important information very quick and pay attention to the bright colour such as red, form this websites we can see the offer its label by red to get the consumer attention very fast and interest to read it.

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How well does the website support customers’ decision making and online transaction? Categories are show on the top of the page, this helps different group of people by searching for their products in a fast way, for example I m looking for game, I can just click on the Video games, that link will lead me to the variety of game page for me to chose from. However Argos also gather the information of the “Most popular searches” to give consumer an idea of which product its hot, by helping customers to know the trend more. Online transaction in Argos they got ‘security checks’ such as padlock, secure mode, advanced encryption and secure socket layer, those will protect the customers data and safe transactions through the process. They provide VISA, DELTA, MASTERCARD, SOLO and VISA Electron, more choices making it convenient for customers. Provides safe transactions

The role of Information Systems in Argos’s business operations:

The role of Information Systems in Argos’s business operations Transaction processing systems provide support to the operations of the organization Management information systems provide support for tactical and strategic decisions.

Microsoft Access Database:

Microsoft Access Database

SQL Queries:

SQL Queries Query 1 SELECT Store.[Store Number], Store.Name, Store.Address, Store.Town, Store.Postcode FROM Store WHERE (((Store.Town)="Guildford")) OR (((Store.Postcode)="GU2 9PL"));

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Query 2 SQL Queries SELECT Product.[Product ID], Product.[Product Name], Product.Price FROM Product WHERE (((Product.[Product Category])="Christmas&Gifts") AND ((Product.Price)=25-50));

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Query 3 SQL Queries SELECT Product.[Product ID], Product.[Product Name], Product.Price, Trolley.Quantity, ([Price]*[Quantity]) AS Subtotal FROM Product INNER JOIN Trolley ON Product.[Product ID] = Trolley.[Product ID];

Suggestions to improve the interface of the website. :

Suggestions to improve the interface of the website. Information overload cause a poverty of attention The solution to economize on the volume of transaction processing data is data aggregation and data visualization. In one word, the designers of websites need to provide more simple and clear information for people may concern. The color assortment of Argos’s website need to improved