morris county nj - automating the public information process

Getting Your Agency’s Message Out More Social Media Channels with Less Effort :

Getting Your Agency’s Message Out More Social Media Channels with Less Effort Carol A. Spencer Web Manager, Morris County NJ Treasurer, National Association of Government Webmasters June 3, 2011

Today’s Topics:

Today’s Topics → Social Media We Use → The Morris County Process → Step by Step to Social Media → Social Media Plans → Things to Consider → Is it worth it?

Social Media We Use:

Social Media We Use Blogger – MS Word input screen. Copy & paste press releases. “Publish” puts information live on the web. Custom templates. RSS Feed – (Feedburner.com) A subscription to a particular webpage. If the page changes, a notice (feed) is sent to subscribers. Blogger sends an RSS feed to a subscriber’s email or feed reader, their choice. Facebook – Requires a login. We post short announcements to all press releases, video uploads, document uploads, events and meetings. Twitter – Does not require a login. Same postings as on Facebook. Read online, on a smartphone, or in a text message. “Fast Follow” for SMS without a Twitter account. YouTube Our Video Library Flickr Our Photo Gallery Scribd Our Document Library (Hootsuite.com sends messages to multiple social networks at one time.)

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite.

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Blogger auto-emails press releases to web group.

Slide 14:

Blogger handles: Email Notifications Site Feed Enabling or limiting authors

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Blogger auto-emails press releases to web group.

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Blogger auto-emails press releases to web group.

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. Blogger auto-emails press releases to web group.

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group.

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite.

The Morris County Process:

The Morris County Process Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite.

Social Media Plans:

Lay out a PLAN Where will the information originate? Who will write the content? What will be the flow of information? Which applications will you use? Who will be responsible for them? How should they inter-connect? How will social media be marketed? How will you keep citizens engaged? You can’t sell it just because it’s “the thing to do” Social Media Plans

Things to Consider:

Things to Consider Organizations create a Facebook FAN page Seriously consider having a single Social Media presence online (1 FB page, 1 Twitter acct, etc) Decide on a “communications tone” Secure your FB profile so no one can see it Never let fans / followers upload photos or videos Always let fans / followers comment Assign a team member to monitor comments

Things to Consider:

Things to Consider Use a consistent, generic email address for all SM Use a consistent “vanity” name Have multiple admins for each application Have “Use” and “Commenting” policies Don’t post original material on Facebook Post from Twitter instead and “connect” to FB BACK UP (Backupify.com) EVERYTHING is subject to records retention laws, including comments

Is it worth it? Absolutely!:

Is it worth it? Absolutely! MorrisCountyNJ 1,275 followers 5,092 views 73 videos 210 subscribers 142,923 reads 218 documents 499 “fans” MCUrgent MorrisProsecutor 176 followers 472 “fans” 6,233 views 1,115 photos 4,139 views; 14 videos 4,320 email contacts

Contact Information:

Contact Information National Association of Government Webmasters Website NAGW.org Twitter Twitter.com/NAGW Facebook Facebook.com/NAGW.org GovLoop Govloop.com/group/NAGW Email Treasurer@NAGW.org Morris County NJ Website MorrisCountyNJ.gov Twitter Twitter.com/MorrisCountyNJ Facebook Facebook.com/MorrisCountyNJ YouTube YouTube.com/MorrisCountyNJ Scribd Scribd.com/MorrisCountyNJ Email CSpencer@co.Morris.NJ.US

Getting Your Agency’s Message Out More Social Media Channels with Less Effort :

Getting Your Agency’s Message Out More Social Media Channels with Less Effort Carol A. Spencer Web Manager, Morris County NJ Treasurer, National Association of Government Webmasters June 3, 2011