Total Business Exposure - Why You Need an Online Presence

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This Presentation is brought to you by

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We constantly KEEP our clients… …Way out AHEAD of the competition

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Global Internet Users Photo Credit: Jess3

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90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3

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600+ Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized

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131 Million The number of blogs on the Internet. Source: Jess3

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10 Billion + Tweets Sent on Twitter Since 2006 Photo Credit: Rosaura Ochoa Source: Mashable

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2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch

Who’s Looking for Me?:

But Are My Clients Really Looking For Me Online? Who’s Looking for Me?

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Online and on their phone. Just having a web page isn’t enough anymore. You want to be a respected and trusted authority and a yellow page ad isn’t going to get it done for you. You need to be where your customers are every day:

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How High Do I need to Rank?

Why Local Search Is Important:

Why Local Search Is Important

A Google Maps Listing:

A Google Maps Listing

Google Maps Dashboard – Measuring Results:

Google Maps Dashboard – Measuring Results

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Social Media 101 – Getting Known!

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“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane

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“Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files

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“Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo

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Facebook Fan Pages Let Businesses Interact with Customers and Prospects

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“Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu

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Businesses Use Twitter to Converse with Prospects, Provide C ustomer S ervice and Drive Website Traffic.

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Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de

Social Media is for Leads and Sales:

Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media is for B2B and B2C:

Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

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Mobile Phone Market 4 TIMES as many mobile phone users as internet users 33% of phones use high speed data services iPhone , Blackberry and Android The Mobile Media Revolution

What Can You Do? How To Start?:

What Can You Do? How To Start?

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Optimize website with geographic slant (city name(s), keyword phrases) Claim Google Places listing for your business Claim Yahoo Local listing for your business Claim Bing Local listing for your business Do a baseline analysis to determine where you are today List your business in dozens of directory and review sites Setup online lead capture mechanisms (forms) on your website Get you listed in all local search directories Building targeted links to your business website on a monthly basis Work with your customers to solicit real reviews – more is good! Track results of your progress