Total Business Exposure - What We Do

Slide 1:

This Presentation is brought to you by

Slide 2:

We Are A Small But Highly Effective Marketing Company Although not Saatchi & Saatchi we are similarly expert in the business of getting our clients’ products and services in front of people w ho are waiting to buy them

Slide 3:

We constantly KEEP our clients… …Way out AHEAD of the competition

Slide 4:

The Local Business Market Local Business Marketing is one of those areas that’s set to explode in the next few years as Internet Marketers begin to realise the power of the “local search”. There are now more people searching online for local products and services than ever before The search engines are much more specifically targeted to the local product or service which means that a search is much more likely to convert into a paying customer! For example: “Plumber” compared to “Plumber In Kent”

Slide 5:

There are more and more local businesses seeing the need and turning to online marketing to find new ways of generating customers and leads, to increase their profit margin! The Mighty Google has realised this with the Introduction of the Google Business Directory, Google Local and Google Maps and also the ability to show your adverts within a defined geographic area of your business location!

Slide 6:

There are Huge Benefits Local Business Marketing represents a great new opportunity because: There is less competition for keywords containing a geographic location which means the cost is considerably smaller for each lead generated The search by the customer is more targeted and therefore more valuable to a local business The cost of driving traffic to a website is also significantly less than other forms of advertising

Slide 7:

Most Local Businesses are unaware of the ENORMOUS potential benefits & revenue this type of marketing can bring them This trend will continue to grow as more and more people use the Internet to find a local service or product and move further away from the traditional less effective means The opportunities to take advantage of local business marketing are vast as there are thousands of services in towns and cities all over the country!

Slide 8:

The Kelsey Group reports that… 74% of Internet users perform local searches 43% of search engine users are seeking a local merchant to buy something offline. Local online searching is easier than thumbing through the yellow pages book and even yellow pages online Instant results for the user - In just a matter a seconds the searcher is presented with a list of local businesses providing a relevant service

Slide 9:

The tremendous growth of mobile devices such as mobile phones, laptops and iPads has opened a new facility and made local searching much more convenient. More than half of those who own such devices are often performing local business searches walking in the street. Look at the next generation – How many children, teenagers or young adults actually use the yellow pages in todays world?

Slide 10:

**Searchers are finding more and more of the information directly in the search engines which is removing the need for Internet Yellow Pages**

Slide 11:

Decline of Yellow Pages 2004-2010 Google Trends www.google.com/trends For The Search Term “Yellow Pages” Yellow Pages Attempt To Move it’s Service Online Is Failing! People are not typing in “Yellow Pages” into Google they are typing exactly the product or service they are looking for

Slide 12:

In the Yellow Pages Your advert is placed in amongst all your competitors in your industry You are placed in one particular advertising section Tracking business/leads that actually come from Yellow Pages is extremely difficult to do Not all ads are created equal You have to spend big to stand out You pay regardless of whether anyone sees your ad or responds to it .

Slide 13:

Yellow Pages and other Printed Advertising Is effectively DEAD Those searching customers want instant results Why search through a book (or yellow pages online) when the solution can be “ Googled ” so easily Another drawback with printed publications is once it is printed, that’s it for a year! You can’t change it! - No testing! How do you know if your ad is working?

Slide 14:

In America The Newspaper Association of America ( NAA) website reports a 27.94% year-on-year decline in newspaper advertising revenue Your Ad must compete with hundreds of ads , as well as dozens of stories and features for the reader to wade through. Exposure time is often low and not focused – the majority of people read a paper for general interest not because they are looking to buy something The bulk of adverts in newspapers cannot tracked to determine your Return On Investment

Slide 15:

Newspaper advertising is essentially short lived with the paper being discarded at the end of the day – requiring a longer term of investment to see any appreciable return in sales Advertising in a national newspaper generally commands huge costs These ads have broad appeal rather than targeting your customer who is already searching for a particular product or service You have no assurance that any person who receives the newspaper will read your ad but you have to pay for the advert even if no one reads it!

Slide 16:

324 million – The number of websites as of December 2010. 72 million – Added websites in 2010. 1.3 billion – The total number of videos YouTube played in one day. 178 million - people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S

his :

his 700,000 local businesses have active Pages on Facebook. Twitter now has 100m user accounts and it will soon reach 60 million tweets per day. 60 million – the number of members LinkedIn has and Flickr now hosts more than 4bn business images. Advertising is taking a NEW Direction and clearly the unarguable way forward Social Media

Slide 18:

26.6% Of The World Is Now Online Still In The Early Stages

Slide 19:

Now The Most Popular Form Of Advertising Jan-Dec 2010

Slide 20:

Advertise anywhere to any audience! Many avenues to market both free and paid (PPC, SEO, Video, Social .. Media, Articles Marketing, Blogging, Viral) With paid advertising you pay only when someone clicks on your advert Leads / customers can be generated from as little as 10p You control budget for each day, week, month and year Advertise Locally or Globally and make it time specific (e.g. 9 am to 5pm) You choose when your ads are shown and how often You can have custom ads for different searches Track all your sales generated online and from what websites Change your advert as often as you like Continuous testing allows you to improve your profit margin and get a good Return On Investment

Slide 23:

Of Course Most Business Owners Already KNOW They NEED an Online Presence But here is something you might find interesting…. At a conference recently we asked the audience of more than 300 local business owners and managers... “How many people here have a website?” Every hand went up. “How many people here are making money or getting results from their website?” Fewer than 10 hands went up!

Slide 24:

It’s No Secret - In This Highly Competitive & Recessional World that NO Local Business Can Afford NOT To Have A Successful Online Presence No Matter What Your Business: If You Are To Succeed In Today’s Cut Throat Environment You Simply Must Position Your Business To Stay Out Ahead Of Your Competition Don’t allow your Business to Collapse + Plug into the Survival Lifeline

Slide 25:

If you DON’T already have an online presence A Fully Functional & Fully Optimised Website Seriously Directing New Customers to Your Business You are Losing a HUGE Quantity of Sales to your Competition If you DO already have a Website Online - Are you SURE it is Performing to its Optimum SO YOU CAN BE FOUND BEFORE your COMPETITION? Today and Indefinitely

Slide 26:

The Future of Local Businesses Might be Seriously at RISK Statistics Show That Most People Search Online for Products and Services they need before going off to purchase them locally No Website = Significantly Fewer Sales We have the Knowhow the technology and the expertise To get the searching public to find your site Consider giving us the opportunity to help you

Slide 27:

Could Your Company Benefit From Having More Customers As Early As Next Week? In todays highly competitive marketing atmosphere ... YOU NEED A COMPETITIVE EDGE YOUR EDGE ~ IS WAITING

Slide 28:

We Can Make It Happen For You & Your Business Campaigns to revive & bring back previous customers

Slide 29:

www Sites Lead Generation website Mini website Multipage corporate website Online store (Ecommerce) Shopping Cart - Pay Online Blog Membership websites and much more…..

Slide 30:

Geographic Targeting Target local customers within a particular region Choose a targeted area or mile radius to display your adverts Target customers in the UK looking for a business in a local area

Slide 31:

Google Local Submission We will get your website listed on Google Maps and keep it there for your local Business keyword, sending highly qualified and targeted customers to your website

Slide 32:

There are many Search Engines on the Internet that will, if your site is set up properly, show your Products and Services. Google, Yahoo, Bing, AOL are among the major players with Google being KING. However, Google Decided In February 2011 to Change Its Algorithms. This essentially has caused many sites to become ineffective in the way they may have been set up - often as a result of being set up by some would-be SEO ‘experts’ over the past year or so. This could mean while many business owners know how to run their business affairs skilfully and professionally they may have been deceived and taken advantage of by some of these less than scrupulous individuals, by not knowing as much about IT and SEO as they claimed, as a result many businesses may possibly have been left with a website doing little or nothing at all. This is something that cannot happen with us. We have many years experience in the field, plus we provide our clients with a report for all that we do every step of the way showing all that we’re doing for you. If you have a website it may not be performing as expected Warning

Slide 33:

If We Were To Provide Your Business with A New Fully Optimised Ready To-Go Business Website For Just £1.00 (a £250 value) Or the same deal for a makeover to your existing website Would you let us maximise your sales month after month for a small fee and make sure it continues to attract increasingly more customers? If after three months you are not satisfied with the extra customers and sales it has brought you You can simply cancel and have no more to pay Could we get an agreement on this arrangement today? What Would You Say…

Slide 34:

Here’s What We Can Offer You Today If You Don’t Have A Website Already We’ll Get You Started today with a Website and Your Business related Domain Name - Fully Optimised with Google Places and Keywords Specific to Your Particular Business Function and business email accounts For Just £1.00 ( a £250 Value) There is NO Catch!

Slide 35:

If You DO Have A Website Already We’ll Analyse its performance and Give It a FULL Makeover to restructure it - Fully Optimised with Google Places and Keywords Specific to Your Particular Business and business email accounts For Just £1.00 ( a £250 Value) Again - there is No Catch!

Slide 36:

OK – So there is a small Catch… We’ll do all we stated we’d do Provide you with a fully optimised website (a £250.00 value) For Just £1.00 In conjunction with one of our powerful packages But, as we are currently extending our services to businesses in this area, all we ask in return, is that you recommend us and our services by giving us an introduction to two other businesses.

Slide 37:

Our Guarantee We will provide you with a new website dedicated to your business, set it up, upload it to the Internet To maximise your Exposure and Snatch Searching Customers Before Your Competition has the chance! Host it and Maintain it in Optimum Performance First page rankings? Guaranteed Return on investment? If, in the unlikely event that after 4 months you are not satisfied with the additional sales you can cancel our arrangement and have no further commitment

Slide 38:

Bronze Package - A fully search engine optimised WEBSITE for £1.00 - Relevant, keyword optimised domain name, (subject to availability) - Website hosting - Your Business-specific header graphic - Company information - Online contact form - Testimonials - Dynamic sidebar and/or pop-ups - Google Maps to provide customer with your location - On going maintenance, for continued high search engine rankings, free website traffic and new lead generation

Slide 39:

Silver Package All Bronze Package features, plus: - Online Client Database Building system - Email marketing campaigns specific to your product / service - Follow-up emails with customers to build your relationship automatically - Promotional video with voiceover - YouTube channel promoting your product or service and driving traffic - Custom designed website header

Slide 40:

Gold Package All Silver Package features, plus: - Social media promotions - Facebook - fan pages & groups - Twitter accounts– build your presence online and develop customer relationships - Linked In – Network with other businesses in your industry - Viral campaigns to drive traffic and new customers