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COMPANY PRESENTATION QUALITEL DATA SERVICES

General Information: 

General Information Qualitel Data Services Business Consulting & Market Research Archer Consulting Corporate Events & Staffing Solutions Norman Estate Real Estate Norman DL Consulting Executive Search & Professional Recruitment Norman DL Associates Legal & Accounting Services Affiliated Companies Organizational & Financial Consulting, etc. Norman Group consulting holding was established in 1995, Qualitel Data Services is the part of the holding since 1998.

Directions of Research: 

Qualitel Data Services is focused on Ad Hoc marketing research and consulting Quantitative Directions of Research Consumer Research Desk Research Qualitative Business-to-Business Research Marketing Consulting

Features: 

Features

Benefits: 

Benefits Conceptual thinking Panoramic vision Power of interpretation Focus on the actual solution of business objectives Lengthy experience in conducting research and consulting Multidiscipline approach Comprehensive approach in the integration of available and obtained data

References: 

Almond Board of California Alfa-Bank British-American Tobacco Campina Coca-Cola Citibank Colgate-Palmolive Deloitte. Ernest Dichter Institut Gerber Russian Wine and Spirits Company Unilever Vedomosti (Independent Media) Wimm-Bill-Dann Young&Rubicam References

Clients&Brands : 

Clients&Brands SkyLink Microsoft AMD MTS System telecom Comstar Optimum Media Direction Ace DDB BBDO Ark Thompson Media Wise Video International McCann Eriksson Vedomosti (Independent Media) Smart Money (Independent Media) Jaguar Almond Board of California Agricultural Trade Office, USA LG Ecolean Epson Gorkovskiy Avtozavod (ГАЗ) Firmenich Ford Messe Dusseldorf Messe Service International Pfeizer Lek (Sandoz) Philips Panasonic Quelle Rolsen Ralf Ringer Samsung Sony Severstalavto Northstar Research Partners RVVK (Flagman) Sun Interbrew Baltic Beverage Holding MegaPack (Hooch, Hoop) IT/ Telecommunication Beer and Strong Liquor Other areas: Retail Bananamama Business Car (Toyota, Lexus) McDonald’s MIR Planet Sushi PROTEK (drugstores chain Rigla) Rostik’s Sbarro Advertising Agencies Unilever Wimm-Bill-Dann Coca-Cola Campina Kraft Foods Avon BAT New Zealand Milk Products Весна Ferrero Dirol Cadburry Gerber (Novartis) Iceberry Fazer Baltimor Colgate Londa L’Oreal Nestle Waters Red Bull Schwarzkopf & Henkel Sladko United Bakers Lorenz Snack World FMCG Deloitte. Alfa-Bank Alfa-Capital Citibank American Express ROSBANK UFG Asset Management Finance / Consulting Investsberbank MDM Bank NASTA Vneshtorbank (VTB-24) Home Credit and Finance Bank ROSNO ING Young & Rubicam McCann Adventa Immedia Smart Communications G2 Imadesigne Prior

Categories: 

Categories FOODSTUFF PRODUCTS: Diary products Juices Confectionary products Nuts Carbonated beverages Alcohol drinks Low-alcohol drinks Sauces and dressings Vegetable oil Baby food Tea Coffee Snacks Products of impulse consumption etc. TOBACCO PRODUCTS HOUSEHOLD CHEMICAL GOODS COSMETICS PRODUCTS PERSONAL CARE PRODUCTS CLOTHES, FOOTWEAR HOME APPLIANCES OFFICE FURNITURE MEDICINES BUILDING MATERIALS SANITARY ENGENEERING MOBILE CONNECTION FINANCIAL SERVICES IT / TELECOMM CARS

Categories: 

Categories SOCIAL PROJECTS: Study of “risk group” representatives’ knowledge, directions, practice and behavior in the sexual sphere Study of Russian mentality Study of health and healthy way of life in Russia Study of youth mentality in Russia

Quantitative research: 

Quantitative research

CATI: 

CATI Qualitel Data Services have been doing this type of research for 6 years. Since 2004 Qualitel Data Services have had an exclusive contract with Call-centre “Astra Page” (http://www.astrapage.ru/). Partnership with "Astra Page" implies full involvement of Qualitel Data Services in each stage of a project: control of programming and testing of questionnaire operators' briefing online control of the first calls audio taping (at request) control of final database All the polls are conducted from Moscow to ensure the highest quality of the field and to give the possibility of constant Client’s control. To guarantee high response rates databases for the major cities (over one million) are regularly updated.

Qualitative research: 

Qualitative research

Resources : 

Resources Qualitative research. 2 focus-rooms (Moscow office) / 1 focus-room (St. –Petersburg office) located in the city center, equipped with one-sided mirror and video-link Moderators with specialized (psychological / sociological) higher education and over 3 years work experience. Quantitative research. A broad network of regional partners on the territory of the whole former Soviet Union, A number of contractors in each of the cities with over million people population (a branch in St.–Petersburg), Experienced supervisors, Permanent interviewers, A chain of regularly leased premises for hall-test in different areas of the city, Reliable tools of control.

Resources: 

Resources MOSCOW (2 PROFESSIONALLY EQUIPPED FOCUS-ROOMS): One way mirror; Professional audio / video equipment (video link); Equipment for simultaneous translation; Equipment for video-recording and bi-lingual research; Opportunity of link between two focus-rooms. FOCUS ROOM №2 FOCUS ROOM №1

Resources: 

Resources SAINT-PETERSBURG (1 PROFESSIONALLY EQUIPPED FOCUS-ROOM): One way mirror; Professional audio / video equipment (video link); Equipment for simultaneous translation; Equipment for video-recording and bi-lingual research. FOCUS ROOM

Quality Control: 

Quality Control Qualitative research. A database of “professional" respondents common for the leading research agencies, Passport control, Thorough and detailed pre-screening of the respondents. Quantitative research. Adaptive method of interviewers and recruiters motivation, Personal responsibility of stuff supervisors in terms of field quality, 5% questionnaire reserve (in case of “flaws”), 15-20% control of all questionnaires at random / quota sample, 100% control in “snowball” recruitment, Four-step system of field control: visual, repeated calls / visits, massive check, control of inappropriate interviewers.

Confidentiality: 

Confidentiality We adhere to the obligations, previously agreed upon with the Client, to preserve confidentiality regarding information about the Client, not intended for public release Limitations on conducting projects for competitors From a division of projects management for the Customer and its competitors To an exclusive agreement For management For the whole company Providing customer’s information protection Limitation on access to information Limitation on information circulation

Our Team: 

Our Team Olga Zayarnaya, head of the business-consulting, vice-president of the holding Natalia Plukhina, executive director

Management: 

Management Ekaterina Lavrentieva, head of Qualitative research department Svetlana Miroshnikova, head of Quantitative research department Galina Goncharova, head of Field department Anastasia Fetisova, head of Desk research and business intelligence department

Our contacts: 

Our contacts Olga Zayarnaya (o.zayarnaya@norman.ru), head of the business-consulting and client service director, vice-president of the holding Natalia Plukhina (n.pluhina@norman.ru), executive director Ekaterina Lavrentieva (e.lavrentieva@norman.ru), head of qualitative research department Svetlana Miroshnikova (s.miroshnikova@norman.ru), head of quantitative research department Anastasiya Fetisova (a.fetisova@norman.ru), head of desk research department Galina Goncharova (g.goncharova@norman.ru), head of field department Denis Tiunov (d.tiunov@norman.ru), director, Qualitel Saint-Petersburg

Our contacts: 

www.qualitel.ru 105066, Moscow Dobroslobodskaya street, 6, bld. 1 Phone: +7 (495) 775-81-35 Fax : +7 (495) 775-81-36 E-mail: qualitel@norman.ru 191126, St.Petersburg Dostoevskogo street, building 21, office 1 Phone: +7 (812) 703-51-53 Fax: +7 (812) 703-51-52 E-mail: spb@norman.ru Our contacts