Evolution from the pre historic days to current….. :
Evolution from the pre historic days to current….. Human Speech
Origin: 2 million years ago Written Language
Origin: 5000+ years ago The first mobile phone
The Indian Scenario :
The Indian Scenario Highly fragmented device base
Consumer diversity
User Experience not understood – starting from Discovery to in-app usage
Entertainment, Entertainment and ..
More entertainment
What does the consumer want ?
Where is the money ?
How do we pay ?
Where is the eco-system
Lack Operator- Developer -OEM collaboration
Mobile Application Strategies :
Mobile Application Strategies
Mobile App Strategies :
Mobile App Strategies Define your market
Market size
Access to smartphones
Demographics and behavioural patterns
Know your customers and what devices they have – intuitive, compelling experience
What challenges do your consumers face each day- context, location, relevance
Operator- Developer- OEM- Technology collaboration
Micro-billing enablement
Network API access for small developers
Tiered- data usage pricing models
Extract value where value is really added
Understanding consumer segments
Enable multi-modality to enrich UX – Type, Trace, Speak, Write and Gesture
Mobile App Strategies - for Enterprises :
Mobile App Strategies - for Enterprises What is your Mobile Strategy? There shouldn’t be a mobile strategy. It should simply be THE strategy. Enterprises should build apps for their most loyal customers Add more value Generate more off-line sales - e.g BMW
Slide 7:
Future…. Getting data of weather forecast Future of mobile search Connected home appliances
Slide 8:
Future…. Seamless access to in vehicle applications and services through high speed network Smart and connected TV and Set up box
Nuance Communications :
Nuance Communications Thank You