Slide 2:
Mobile penetration has been and will remain ahead of Internet penetration Source: Pyramid Research – “Social Networking Goes Mobile”
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IMImobile Confidential & Proprietary Social Network users are rapidly adopting Mobile as an access medium Source: eMarketer - “Everyone Is Talking About Mobile Social Networking”, Pyramid Research – “Social Networking Goes Mobile”
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IMImobile Confidential & Proprietary Drivers and Inhibitors for Mobile Social Networking Source: Pyramid Research – “Social Networking Goes Mobile” Push to increase mobile data usage Enhances utility, thus value of social networking Longer-term advertising potential Competition: Other operators are doing it Market access through partnerships with Operators Going mobile can drive advertising revenue higher Largely available in developed markets, Slow adoption rate of 3G in emerging markets Penetration of handsets suited for SNS WAP experience still quite cumbersome Privacy and adult content concern Viruses could cause individual and network problems Drivers/
Enablers Inhibitors/
Challenges Mobile operator Social networking providers
Slide 5:
Activities in Mobile Social Aggregation Space are Gaining Momentum Operator Device Manufacturer Developer Software Social Network
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IMImobile Confidential & Proprietary IMImobile Confidential & Proprietary Evolution of mobile social networking Facebook.com m.facebook.com facebook.com/
apps friendfeed.com DaVinci SocialTM