logging in or signing up Digital Convergence Revolution CellStrat Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1528 Category: News & Reports.. License: All Rights Reserved Like it (5) Dislike it (2) Added: August 01, 2011 This Presentation is Public Favorites: 2 Presentation Description Mr. Anurag Batra's Keynote Address at India Digital Forum. Mr. Batra is the CEO of Exchange4media Comments Posting comment... By: lynnemb (9 month(s) ago) I loved the 1-minute graphic and inclusion of the Last Lecture Saving..... Post Reply Close Saving..... Edit Comment Close By: MackbookAir (9 month(s) ago) Thanks for sharing =D Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: THE DIGITAL CONVERGENCE REVOLUTIONSlide 3: India % Ad spends in 2010 by medium DigitalSlide 4: India UK % Ad spends in 2010 by medium DigitalSlide 6: Skipped a generation in TechnologyWay to Engage Consumer: Way to Engage Consumer OWNING Content Ponds Salaam-e- Ishq Wheel Smart ShrimatiSlide 8: ENGAGE ENGAGE ENGAGE New Skills, New ExpertiseSlide 9: Social Media Investment is no longer a niche marketing consideration 3 out of 4 global internet users are social media users A 24% increase over last year. Source: eMarketer - 2010Slide 10: Companies spent about $2.1 billion on social-media advertising in 2010; the number is projected to grow to nearly $8 billion in 2015 Source: BIA/Kelsey 2011How much should you be investing?: How much should you be investing?Where are the fish now?: Where are the fish now? Source: Nielsen – June 2010 Average for Canada, China, France, Germany, Japan, UK and US. Time Spent per Week on Media Activities by Internet Users in Select Countries, June 2010 (hours)Suggests that we should invest 23%1 Online - with 5% into Social Media2: Suggests that we should invest 23% 1 Online - with 5% into Social Media 2 To be treated as a guide only – need to factor in such things as: differences by market, audience propensity to consume Online, inherent cost differences, frequency build-up. This is for bought-media alone – this figure, which is subject to the same considerations as mentioned in point 1, does not include additional investment in developing Owned assets and activating Earned activity.Slide 14: However , there is evidence to support over-investing in Social MediaSlide 15: ENGAGEMENTdb Report shows well run companies are taking Social seriously: “Organizations with the deepest social media engagement increased revenue 18% last year , while the least active saw sales drop 6%” Source: Engagement Ranking the Top 100 Global Brands - companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference. In fact, these Mavens have sustained strong revenue and margin growth in spite of the current economy. Produced by: Wetpaint and the Altimeter GroupSlide 16: Source: Engagement Ranking the Top 100 Global Brands - companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference. In fact, these Mavens have sustained strong revenue and margin growth in spite of the current economy. Produced by: Wetpaint and the Altimeter Group Wallflowers Selectives Butterflies Mavens High Engagement Many ChannelsSlide 17: Mavens are the ones Embracing Unified Communications…Slide 18: Revenue Growth % Last 12 months versus previous period Wallflowers Selectives Butterflies MavensSlide 19: ‘Mental disease of tunneling’Slide 20: Press Coverage WOM Share Syndicate Brand@ .com Retail WOM Content Brand + Integration Events Brand Apps Earned Advocacy Paid Media Owned Content Discovery Brand Relevance Visibility Direct Delivery Brand Commentary +/- Brand ExperienceSlide 22: www.governancenow.comSlide 23: exchange4media.comSlide 24: pitchonnet.comSlide 25: impactonnet.comSlide 26: samachar4media.comSlide 27: realtyplusmag.comSlide 28: Franchise-plus.com“Mad Avenue Blues” by L McDuff: “Mad Avenue Blues” by L McDuff“Last Lecture” by Randy Pausch: “Last Lecture” by Randy Pausch You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Digital Convergence Revolution CellStrat Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1528 Category: News & Reports.. License: All Rights Reserved Like it (5) Dislike it (2) Added: August 01, 2011 This Presentation is Public Favorites: 2 Presentation Description Mr. Anurag Batra's Keynote Address at India Digital Forum. Mr. Batra is the CEO of Exchange4media Comments Posting comment... By: lynnemb (9 month(s) ago) I loved the 1-minute graphic and inclusion of the Last Lecture Saving..... Post Reply Close Saving..... Edit Comment Close By: MackbookAir (9 month(s) ago) Thanks for sharing =D Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: THE DIGITAL CONVERGENCE REVOLUTIONSlide 3: India % Ad spends in 2010 by medium DigitalSlide 4: India UK % Ad spends in 2010 by medium DigitalSlide 6: Skipped a generation in TechnologyWay to Engage Consumer: Way to Engage Consumer OWNING Content Ponds Salaam-e- Ishq Wheel Smart ShrimatiSlide 8: ENGAGE ENGAGE ENGAGE New Skills, New ExpertiseSlide 9: Social Media Investment is no longer a niche marketing consideration 3 out of 4 global internet users are social media users A 24% increase over last year. Source: eMarketer - 2010Slide 10: Companies spent about $2.1 billion on social-media advertising in 2010; the number is projected to grow to nearly $8 billion in 2015 Source: BIA/Kelsey 2011How much should you be investing?: How much should you be investing?Where are the fish now?: Where are the fish now? Source: Nielsen – June 2010 Average for Canada, China, France, Germany, Japan, UK and US. Time Spent per Week on Media Activities by Internet Users in Select Countries, June 2010 (hours)Suggests that we should invest 23%1 Online - with 5% into Social Media2: Suggests that we should invest 23% 1 Online - with 5% into Social Media 2 To be treated as a guide only – need to factor in such things as: differences by market, audience propensity to consume Online, inherent cost differences, frequency build-up. This is for bought-media alone – this figure, which is subject to the same considerations as mentioned in point 1, does not include additional investment in developing Owned assets and activating Earned activity.Slide 14: However , there is evidence to support over-investing in Social MediaSlide 15: ENGAGEMENTdb Report shows well run companies are taking Social seriously: “Organizations with the deepest social media engagement increased revenue 18% last year , while the least active saw sales drop 6%” Source: Engagement Ranking the Top 100 Global Brands - companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference. In fact, these Mavens have sustained strong revenue and margin growth in spite of the current economy. Produced by: Wetpaint and the Altimeter GroupSlide 16: Source: Engagement Ranking the Top 100 Global Brands - companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference. In fact, these Mavens have sustained strong revenue and margin growth in spite of the current economy. Produced by: Wetpaint and the Altimeter Group Wallflowers Selectives Butterflies Mavens High Engagement Many ChannelsSlide 17: Mavens are the ones Embracing Unified Communications…Slide 18: Revenue Growth % Last 12 months versus previous period Wallflowers Selectives Butterflies MavensSlide 19: ‘Mental disease of tunneling’Slide 20: Press Coverage WOM Share Syndicate Brand@ .com Retail WOM Content Brand + Integration Events Brand Apps Earned Advocacy Paid Media Owned Content Discovery Brand Relevance Visibility Direct Delivery Brand Commentary +/- Brand ExperienceSlide 22: www.governancenow.comSlide 23: exchange4media.comSlide 24: pitchonnet.comSlide 25: impactonnet.comSlide 26: samachar4media.comSlide 27: realtyplusmag.comSlide 28: Franchise-plus.com“Mad Avenue Blues” by L McDuff: “Mad Avenue Blues” by L McDuff“Last Lecture” by Randy Pausch: “Last Lecture” by Randy Pausch