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Celestial Seasonings is a tea company based in Boulder, Colorado, United States that specializes in herbal tea but also sells green, wellness, red, white, chai, holiday and black teas. They account for over $100,000,000 in herbal tea blends sales in the United States annually. All of their teas are certified kosher and all-natural, and many are certified organic as well. The Boulder factory conducts free guided tours daily and has a sampling bar for visitors to try any tea for free, as well.Celestial Seasonings founders Mo Siegel, John Hay, Peggy Clute and others started gathering herbs and flowers in the mountains around Boulder and selling them to local health-food stores in 1969. The company name was derived from co-founder Lucinda Ziesings' nickname.In the 1970s the company grew rapidly, creating popular herbal tea blends (such as Sleepytime and Red Zinger) and moving to larger headquarters twice; they were selling internationally by 1977. Celestial Seasonings created and sponsored the Red Zinger Bicycle Classic race in Colorado during the 1970s.Celestial Seasonings was purchased by Kraft Foods in 1984 which expanded the marketing of the brand both nationally and internationally. Mo Siegel retired in 1986, and the next year, Kraft announced they would sell Celestial Seasonings to Lipton. The sale was successfully challenged by Bigelow under anti-trust laws, and local management purchased the company back from Kraft in 1988.In 1990 Celestial Seasonings moved into new headquarters in a custom-designed facility in North Boulder. Mo Siegel returned in 1991 to serve as CEO. The company continued to grow and introduce new products through the 1990s.Celestial Seasonings merged with natural food company The Hain Food Group in 2000 to form the Hain Celestial Group. Mo Siegel retired for the second time in 2002.Tea is the agricultural product of the leaves, leaf buds, and internodes of various cultivars and sub-varieties[2] of the Camellia sinensis plant, processed and cured using various methods. "Tea" also refers to the aromatic beverage prepared from the cured leaves by combination with hot or boiling water, and is the common name for the Camellia sinensis plant itself. After water, tea is the most widely consumed beverage in the world. It has a cooling, slightly bitter, astringent flavour which many enjoy.There are at least six varieties of tea: white, yellow, green, oolong, black, and post-fermented teas[6] of which the most commonly found on the market are white, green, oolong, and black. Some varieties, such as traditional oolong tea[7] and Pu-erh tea, a post-fermented tea, can be used medicinally.The term "tea" is sometimes loosely used to refer to "herbal teas", which are an infusion or tisane of leaves, flowers, fruit, herbs, or other plant material that contains no Camellia sinensis. In East Asian culture, the term "red tea" has always been used to represent what the West understands as "black tea". This can be confusing in the English speaking world because the same term is now also used to represent the drink made with the South African rooibos plant which contains no Camellia sinensis.
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