A different space brand:
A different space brand The Journey.
No other trip can compare to a journey to space. And no other space journey can compare to ours. It’s The Journey.
This new space company targets people who want to make the most of their trip. People who see this as a once in a lifetime opportunity to make either a name for themselves or get a message across to the people of the world. The Journey is the only brand who gives you the Speech.
The Speech.
The Journey-package contains 30 seconds of live television on all the big tv-networks of the world. A tv-commercial broadcasted live from your spaceshuffle where you get 30 seconds of the worlds attention. What you make of it is up to you - but you couldn’t ask for better conditions. russell davies:
I like the names of The Journey and The Speech. ‘The Journey’ makes it sound appropriately ultimate. Like there is no other journey.
The addition of The Speech is interesting and seems appropriately big. But I keep asking myself, do we need to add something else to this, it’s a trip to space - do you really need to plus it?
Proposition:
Proposition I propose an almost philosofical approach. Space, and heaven, has fascinated us humans since the beginning of time. Out there in the vast dark eternity awaits the answers to all our crucial questions – don’t they? How did it all start? Is there a plan behind it? Are we alone? Where does it all end? Who created it?
Space is also the one and only place where you can look down on earth, which gives you an unique perspective – geografically but mostly philosofically - on both your own life and on the way we humans are living our lives in general. What place can be more inspiring when making a speech? Space, even if you don’t belive in God, is an religious experience. So the proposition is:
The Journey. Your chance to ”touch” both God and the people on earth. russell davies:
I can see the philosophical/spiritual approach working for some. But is it going to work for your immediate audience - billionaire, space-geeks? Don’t know.
Targeting:
Targeting Few people in the world can afford The Journey.
It’s an exclusive brand who should be communicated in an extreme exclusive ”VIP-way”:
The possibility to sign on to The Journey is only offered to TWO people in the world at once. If they don’t accept the offer they have the privilege to pass the offer on to one new person each. The people in this chain is probably flattered and proud to be in this exclusive group which make them good ambassadors of The Journey. russell davies:
I like this networking/chain idea. Much better than conventional media. Will get talked about.
Smart.
There’s a lot of good thinking here, it’s a bit wordy, could have been shorter, and I wonder if you need to add too much to the idea of ‘going to space’.