Slide1: Department of Environmental Affairs & Tourism Tourism Supply-side Diagnostic of Potential Host Cities for the 2010 Soccer World Cup October 2005
Bloemfontein (City 1 of 9): Bloemfontein (City 1 of 9)
Bloemfontein - Overview: Bloemfontein - Overview Number of arrivals (thousand) Note: * Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis Ratio without tickets vs. with tickets Airport Main venue 5km from centre Domestic other province PMA Sponsors Non-tourist participants*
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges
Bloemfontein – Accommodation B&Bs and guest houses account for the largest number of establishments: Note: No data available on number of rooms; 0-50km includes Universitas, Bayswater, Brandwag, Countryside (North, West and South) and Winburg district
Source: Documents received during qualitative interviews with the host cities, TGCSA website Number of establishments Breakdown of Accommodation Capacity, 2004 There are very few graded establishments in and around the city All hotels are within a 5km radius of the stadium
Primarily B&Bs and guest houses
Only four 4-star hotels with no 5-star hotel
Grading accounts for only 4% of establishments
Current plans
There are no plans to establish a five star hotel in the city Key Findings Bloemfontein – Accommodation B&Bs and guest houses account for the largest number of establishments
Bloemfontein – Accommodation There is a significant shortfall in accommodation for 2010: Bloemfontein – Accommodation There is a significant shortfall in accommodation for 2010 Estimated Accommodation Required to Meet Demand for 2010 Number of Beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: Documents received during qualitative interviews with the host cities, Monitor Analysis 19,900
Bloemfontein – Transportation Overview of transport issues: q Bloemfontein – Transportation Overview of transport issues Number of vehicles * Part of ACSA’s plans
Source: www.acsa.co.za; Qualitative interviews with the host cities, 2010 Comparative City Analysis
Bloemfontein – Other key issues Other key issues faced in terms of ‘getting the basics right’: Bloemfontein – Other key issues Other key issues faced in terms of ‘getting the basics right’ Key issues Safety & Security Institutional Capability and Coordination Legislation Other
Bloemfontein – Tourism support services Key issues with tourism support services: … Bloemfontein – Tourism support services Key issues with tourism support services
The main channels used by international tourists are tour operators. However, the city has poor linkages with tour operators
Word of mouth is the most important source of information for domestic tourists Promotions Lack of understanding of the skills gaps and what needs to be done to address the gaps SMMEs do not have access to the channels SMMEs SMMEs have very little understanding of the industry Channels and information access Skills and service levels There are some perceived technology barriers (e.g. internet access)
Lack of business skills training program for SMMEs Limited tourism information on the municipality website
Lack of tourist specific information centres ”Inadequate skills and poor service levels are generally a problem” – Tourism official
Lack of a brand strategy which is built off customer and competitor analyses
The city has not yet found a way to effectively differentiate itself
There is no clear promotions strategy
Bloemfontein – Attractions Overview of attractions in the city: Bloemfontein – Attractions Overview of attractions in the city Note: Items in italics are attractions in surrounding areas
Source:
Bloemfontein – Attractions Overview of attractions in the surrounding areas: Bloemfontein – Attractions Overview of attractions in the surrounding areas Northern cape Eastern cape Free state Kwa-zulu natal North west Gauteng Mpumalanga Limpopo Source: www.southafrica.net; Footprint – South Africa 1 2 3 3 Western cape 4 2 1 4
Bloemfontein – Attractions Key issues with the attractions: Bloemfontein – Attractions Key issues with the attractions Overall, there is a shortage of compelling tourist attractions and activities in the city
Very few natural attractions
Lack of variety of city and township tours
Lack of night entertainment in the city
There are very few developed attractions in the surrounding areas
The only major attraction is Clarens, which is about 3 hours away
Bloemfontein – Events Most of the events in the city are geared towards the domestic market: Bloemfontein – Events Most of the events in the city are geared towards the domestic market MACUFE Festival (September)
Bloem Show (March)
Volksblad Festival (July)
Vuka Jazz Festival (December) These events attracted some international attention These events are geared towards the domestic market and are not aimed at international tourists These events could be leveraged for 2010 Note: The months in brackets indicate the month in which the event normally occurs
Source: Data from the host cities, Monitor Analysis
Cape Town (city 2 of 9): Cape Town (city 2 of 9)
Cape Town - Overview: Cape Town - Overview Note: * Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis 5km from centre Airport Main venue Number of arrivals (Thousand) Ratio without tickets vs. with tickets Domestic other province PMA Sponsors Non-tourist participants*
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges
Cape Town – Accommodation Hotels make up 48% of all rooms in Cape Town: Note: Establishments within a 0-100km around Cape Town, including the Winelands, Overberg and West Coast
Source: Cape Town DBSA Verification 2005 Breakdown of Accommodation Capacity in and around Cape Town (2005) About half of the rooms are graded which represents the highest ratio in South Africa Most of the accommodation is accessible through Cape Town Tourism’s integrated database and which can be accessed through their website
Although the city’s main website has a booking facility, communication of available capacity is still a challenge
Members do not have high speed internet access. Hence only 20% of listings communicate their availability
Anticipate that over 5,000 beds will be added with the completion of 5-6 new hotels over the next few years Key Findings Cape Town – Accommodation Hotels make up 48% of all rooms in Cape Town Number of Rooms
Cape Town – Accommodation There is no expected shortfall in accommodation for Cape Town: Cape Town – Accommodation There is no expected shortfall in accommodation for Cape Town Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Calculation for Total Number of Beds assumes an average of two beds per room. Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: Cape Town DBSA Verification 2005 21,900 none
Cape Town – Transportation Overview of transport issues: q Cape Town – Transportation Overview of transport issues Number of vehicles * Part of ACSA’s plans
Source: www.airports.co.za; Qualitative interviews with the host cities, 2010 Comparative City Analysis, City of Cape Town – Public Transport Records
Cape Town – Other key issues Other key issues faced in terms of ‘getting the basics right’: Cape Town – Other key issues Other key issues faced in terms of ‘getting the basics right’ Key issues Safety & Security
Cape Town – Tourism support services Key issues with tourism support services: … Cape Town – Tourism support services Key issues with tourism support services
The main channels used by international tourists are tour operators
There are still some outstanding issues in terms of access to information (e.g. access to capacity availability information) Promotions The city has identified the following gaps in terms of skills and service levels SMMEs Channels and information access Skills and service levels Poor customer service
Hygiene issues (i.e. AIDS)
Insufficient knowledge of computers and related technologies
Need to change the domestic market’s current perception that Cape Town is not a ‘soccer city’
The city plans to create more soccer tourist events in the run up to 2010 Previously disadvantaged communities and SMMEs do not have access to the channels Lack of educational qualifications
Lack of relevant work experience
Lack of competence in specific skills Foreign languages
Communication skills
Cape Town – Attractions Overview of attractions in the city: Cape Town – Attractions Overview of attractions in the city Note: This is not a comprehensive list
Source: www.tourismcapetown.co.za
Cape Town – Attractions Overview of attractions in the surrounding areas (-1-): Cape Town – Attractions Overview of attractions in the surrounding areas (-1-) Northern Cape Eastern Cape Free State Kwa-Zulu Natal North West Gauteng Mpumalanga Limpopo Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa 1 Western Cape Cape Town 2 3 1 2 3 4 4 5 5 6 6 7 7 8 8 9 9 9 10 11 12 13
Cape Town – Attractions Overview of attractions in the surrounding areas (-2-): Cape Town – Attractions Overview of attractions in the surrounding areas (-2-) Northern Cape Eastern Cape Free State Kwa-Zulu Natal North West Gauteng Mpumalanga Limpopo 1 Western Cape Cape Town 2 3 11 4 5 6 7 8 9 9 10 11 12 12 13 13 10 Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa
Cape Town – Attractions Key issues with the attractions: Cape Town – Attractions Key issues with the attractions Although the city and its surrounding areas have a significant number of attractions, there are still some product gaps, i.e.
Lack of attractions in townships
Insufficient development of cultural experiences
Cape Town – Events The city has a good range of events which can be leveraged for 2010: Cape Town – Events The city has a good range of events which can be leveraged for 2010 2006
Homeless Soccer World Cup
2007
UCI ‘B’ World Championships
Junior Women’s Championships
SA Games
2010
Bastille Day Celebrations
Pick n Pay Knysna Oyster Festival
First National Festival of Golf
Vodacom Funny Festival
Isuzu Berg River Marathon Other major events that attracted international attention Annual Events Current Event Plans Source: www.tourismcapetown.co.za, *Cape Town Routes Unlimited Events Document, Footprint South Africa
Durban (city 3 of 9): Durban (city 3 of 9)
Durban - Overview: Durban - Overview Number of arrivals (Thousand) Note: * Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis Ratio without tickets vs. with tickets Domestic other province PMA Sponsors Airport Main venue 5km from centre Non-tourist participants*
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges
Durban – Accommodation Self-catering and Hotels account for the largest number of establishments: Note: Average number of rooms used to determine accommodation capacity. 50km radius of the stadium includes Durban, South Coast and North Coast. Other includes backpackers and Bush camp
Source: Tourism KZN Accommodation Table for the National 2010 Soccer Cup Tourism Plan Breakdown of Accommodation Capacity (2005) All hotels are within 50km of the stadium
There is a large supply of self-catering accommodation
Only 23% of establishments are graded
Current plans
Ongoing hotel developments around the north coast
Roadshows to promote grading Key Findings Durban – Accommodation Self-catering and Hotels account for the largest number of establishments Number of Rooms
Durban – Accommodation There is no shortfall in accommodation expected for Durban: Durban – Accommodation There is no shortfall in accommodation expected for Durban Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: Tourism KZN Accommodation Table for the National 2010 Soccer Cup Tourism Plan, Monitor Analysis 32,900 none
Durban – Transportation Overview of transport issues: q Durban – Transportation Overview of transport issues Number of vehicles Source: Durban 2010 Transport Strategy, Qualitative interviews with the host cities, 2010 Comparative City Analysis
Durban – Other key issues Other key issues faced in terms of ‘getting the basics right’: Durban – Other key issues Other key issues faced in terms of ‘getting the basics right’ Safety & Security Public Preparedness Source: Qualitative interviews with the host cities, 2010 Comparative City Analysis
Durban – Tourism support services Key issues with tourism support services: … Durban – Tourism support services Key issues with tourism support services The main channels used by international tourists are tour operators and the internet
Accommodation information on the website is static and therefore capacity availability is not readily available
Promotions SMMEs Channels and information access Skills and service levels Marketing is not sophisticated
Inconsistent adherence to basic compliance issues (e.g. road transportation permits)
There is insufficient collaboration with developed operators
Community based initiatives are poorly integrated with tour operators
A promotional plan developed under the provinces 5-year strategy has not been mobilised yet
Ineffective packaging and marketing of Zulu urban culture and apartheid history attractions
Limited access to channels Weak linkages within elements of the tourism cluster Source: Qualitative interviews with the host cities, 2010 Comparative City Analysis There is an acknowledged shortage of tourism skills. The gaps were identified as: Limited management and marketing skills amongst rural communities
Insufficient number of tourist guides
Limited language capacity
A lack of a service ethic
“A skills audit is required to more accurately determine what the skill gaps are“ – Tourism Official
Durban – Attractions Overview of attractions in the city: Durban – Attractions Overview of attractions in the city Note: This is not a comprehensive list
Source: www.durban.kzn.org.za
Durban – Attractions Overview of attractions in the surrounding areas: Durban – Attractions Overview of attractions in the surrounding areas Northern Cape Eastern Cape Free State Kwa-Zulu Natal North West Gauteng Mpumalanga Limpopo Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa 1 Western Cape 1 Durban 2 2 3 3 4 4 6 7 6 8 8 5 5 7
Durban – Attractions Key issues with the attractions: Durban – Attractions Key issues with the attractions Limited innovation especially around cultural and historical offerings
Declining international demand for the destination
Tired beachfront product
Lack of an all inclusive beach resort offering Source: Qualitative interviews with the host cities
Durban – Events The city has a good range of events which can be leveraged for 2010: Durban – Events The city has a good range of events which can be leveraged for 2010 February
Midmar Mile
March/April
Margate Maardi Gras
Umhlanga Festival
May
National Creative Arts Youth Festival
July
The Vodacom Durban July
Vodacom Beach Africa
August
KZN Outdoor Leisure Expo
The South African Women Arts Festival
September
Reed Dance
Awesome Africa Music Festival
Durban International Film Festival These events attracted some international attention These events are geared towards the domestic market and do not attract international attention These events could be leveraged for 2010 Source: www.durban.kzn.org.za
Johannesburg (city 4 of 9): Johannesburg (city 4 of 9)
Johannesburg - Overview: Johannesburg - Overview Note: * Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis Number of arrivals (Thousand) Ratio without tickets vs. with tickets Domestic other province PMA Sponsors Airport Main venue 5km from centre Assuming that there is a match in each stadium on the same day or back-to-back Non-tourist participants*
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges
Johannesburg – Accommodation Hotels account for the largest number of rooms available for accommodation: Note: 0-50km includes Joburg (Central, North and South), West Rand and Ekurhuleni
Source: Documents received from the host city Number of rooms Breakdown of Accommodation Capacity, 2004 All establishments are within Johannesburg, Ekurhuleni and West Rand
Hotels represent 71% of the accommodation
62% of the available accommodation is graded
The city faces some challenges in terms of getting smaller establishments graded
Grading fee
Lack of compliance by establishments Key Findings Johannesburg – Accommodation Hotels account for the largest number of rooms available for accommodation
Johannesburg – Accommodation There is a significant shortfall in accommodation for 2010 in Gauteng: Johannesburg – Accommodation There is a significant shortfall in accommodation for 2010 in Gauteng Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: Documents received from the host cities, Monitor Analysis 109,700 Likely scenario for 1st round matches if matches are played in all three stadiums (Soccer City, Ellis Park, Loftus) on the same day or back-to-back
Johannesburg – Accommodation There is a significant shortfall in accommodation for 2010 in Johannesburg: Johannesburg – Accommodation There is a significant shortfall in accommodation for 2010 in Johannesburg Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: Documents received from the host city, Monitor Analysis 85,000 Likely scenario for 1st round matches if matches are played in both stadiums (Soccer City, Ellis Park) on the same day or back-to-back
Johannesburg – Transportation Overview of transport issues: q Johannesburg – Transportation Overview of transport issues No. of vehicles Source: 2003-2008 Integrated Transport Plan, SARCC, High Level 2010 FIFA World Cup Transport Plan, Qualitative interviews with the host cities, 2010 Comparative City Analysis; www.airports.co.za
Johannesburg – Other key issues Other issues in terms of ‘getting the basics right’: Johannesburg – Other key issues Other issues in terms of ‘getting the basics right’ Safety & Security Public Preparedness Other Source: Qualitative interviews with the host cities, 2010 Comparative City Analysis, Feasibility Assessment of Cultural Tourism in Johannesburg
Johannesburg – Tourism support services Key issues with tourism support services: … Johannesburg – Tourism support services Key issues with tourism support services Existing channels are heavily skewed towards servicing the business market
Barriers exist within the channels
Tour operators exclude Joburg from packages to mitigate risk
Travel agents discourage trips to Johannesburg or are unable to fulfill requests to visit
Promotions SMMEs Channels and information access Skills and service levels Limited co-operation with established operators
Barriers to entry exist
Lack of scale makes it difficult to compete on price
Limited access to funds
Limited negotiating power
Limited integration into the value chain
Insufficient marketing
Lack of a clear vision on a branding strategy for tourism in Johannesburg
Negative perception in overseas markets that Johannesburg is a “crime capital”
Lack of a defined strategy for stimulating local demand for cultural tourism Lack market knowledge and access to information Poor information availability and distribution
Where information is available it is either difficult to use or limited in nature
Source: Qualitative interviews with the host cities, Feasibility Assessment of Cultural Tourism in Johannesburg A shortage of tourism skills exists in the industry Language capacity gaps have not been investigated
There is a lack of consistency and a core deficiency of skills in the delivery of cultural products
Johannesburg – Attractions Overview of attractions in the city: Johannesburg – Attractions Overview of attractions in the city Note: This is not a comprehensive list
Source: www.joburg.org.za
Johannesburg – Attractions Overview of attractions in the surrounding areas: Johannesburg – Attractions Overview of attractions in the surrounding areas Eastern Cape Free State Kwa-Zulu Natal North West Gauteng Limpopo Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa Surrounding areas Host City 1 JHB Pretoria Rustenburg 2 3 3 5 4 6 6 1 5 1 2 Mpumalanga Nelspruit Polokwane 4 Durban
Johannesburg – Attractions Key issues with the attractions: Johannesburg – Attractions Key issues with the attractions Inadequately developed products to “capture the tourist dollar”
Lack of “crowding in” of products around specific focal points
Inconsistent quality and pricing of cultural products
There is variable product quality, service and delivery between the three major geographical centres of tourism (Central Johannesburg, Soweto and Alexandra)
Insufficient packaging of tourism products into experiences
Products are sold individually
Weak competitiveness as a leisure destination relative to other local cities (e.g. Durban, Cape Town) Source: Qualitative interviews with the host cities, Feasibility Assessment of Cultural Tourism in Johannesburg
Johannesburg – Events There are a number of events that can be leveraged for 2010: Johannesburg – Events There are a number of events that can be leveraged for 2010 April
The Rand Show
July
SA Fashion Week
August
Emerging Artists Exhibition
September
ABSA Soweto Festival
SA Heritage Day activities
SA Music Week
October
Newtown Diwali Festival
Good Food and Wine Show
December
Masakhane Arts and Culture Youth Festival
These events attracted some international attention These events are geared towards the domestic market and do not attract international attention These events could be leveraged for 2010 Source: Johannesburg Events Calendar - http://www.joburg.org.za/calendar/index.stm
Nelspruit (city 5 of 9): Nelspruit (city 5 of 9)
Nelspruit - Overview: Nelspruit - Overview Note: * Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis Airport Main venue 5km from centre Number of arrivals (Thousand) Ratio without tickets vs. with tickets Domestic other province PMA Sponsors Non-tourist participants*
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges Note: MTA – Mpumalanga Tourism Association
Nelspruit – Accommodation Hotels and lodges account for a large share of beds in the Nelspruit area: Note: 0-100km radius includes Pilgrim's Rest, White River, Hazyview, Sabie and Malelane; No data available on number of rooms;
Source: TUT Accommodation Database Number of beds Breakdown of Accommodation Capacity, 2004 Only 32% of establishments are graded
There are limited establishments capable of handling large tour groups
Shortage of up-market (4-star) accommodation
Mostly three star accommodation
Current plans
A new 80 bed up-market hotel is planned at Bourkes Luck Potholes Key Findings Nelspruit – Accommodation Hotels and lodges account for a large share of beds in the Nelspruit area B&B / Cottages Lodges Self Catering
Nelspruit – Accommodation There is a significant shortfall in accommodation for 2010: Nelspruit – Accommodation There is a significant shortfall in accommodation for 2010 Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: TUT Accommodation Database, Monitor Analysis 19,900
Nelspruit – Transportation Overview of transport issues: q Nelspruit – Transportation Overview of transport issues Number of vehicles Source: KMIA; Qualitative interviews with the host cities, 2010 Comparative City Analysis
Nelspruit – Other key issues Other issues in terms of ‘getting the basics right’: Nelspruit – Other key issues Other issues in terms of ‘getting the basics right’ Safety & Security Institutional Capability and Coordination Land Claims Source: Qualitative interviews with the host cities
Nelspruit – Tourism support services Key issues with tourism support services: … Nelspruit – Tourism support services Key issues with tourism support services
Small and ermerging players have difficulty accessing channels and information
Access to information is limited by short opening hours
Limited communication of capacity availability Promotions There is a shortage of trained personnel throughout the industry despite the availability of training institutions
SMMEs Channels and information access Skills and service levels Limited efforts to integrate new and emerging players
There is still a need for support aimed at improving product development
‘Mpumalanga’ name is not well known domestically therefore not top of mind
Limited cooperation between tourism promotion agency and industry
Perceived ineffectiveness of marketing spend of the MTA
Poor perceptions around the MTAs credibility
Poor service levels and limited depth and range of appropriate skills
“Lots of B&Bs opening without appropriate skills“ – Tourism official
Poorly coordinated tourism strategies across different levels of Government
Attractions and events are not adequately marketed Lack of management skills especially in BEE SMME enterprises There are some ICT issues (e.g. limited ADSL lines)
Nelspruit – Attractions Overview of attractions in the city: Nelspruit – Attractions Overview of attractions in the city Note: This is not a comprehensive list
Source: www.mpumalanga.com, www.lowveldinfo.com , Footprint South Africa
Nelspruit – Attractions Overview of attractions in the surrounding areas: Nelspruit – Attractions Overview of attractions in the surrounding areas Northern Cape Eastern Cape Kwa-Zulu Natal North West Gauteng Mpumalanga Limpopo Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa Western Cape 1 1 Nelspruit Polokwane 2 2 3 3 4 5 4 5 8 6 6 8 7 7
Nelspruit – Attractions Key issues with the attractions: Nelspruit – Attractions Key issues with the attractions There is a need to increase the range of adventure activities
Inadequate entertainment products, especially night life
Limited progress in transforming the industry – BEE enterprises need to be supported in terms of product development Source: Qualitative interviews with the host cities
Nelspruit – Events There are some events which can be leveraged for 2010: Nelspruit – Events There are some events which can be leveraged for 2010 Die Innbos Kultuur Festival (June)
Induna Mountain Biking Xtreme (July)
Spring Wine Festival (September)
These events attracted some international attention These events are geared towards the domestic market and do not attract international attention These events could be leveraged for 2010 Source: www.mpumalanga.com, Footprint South Africa
Polokwane (city 6 of 9): Polokwane (city 6 of 9)
Polokwane - Overview: Polokwane - Overview Note: * Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis Airport Main venue 5km from centre Number of arrivals (Thousand) Ratio without tickets vs. with tickets Domestic other province PMA Sponsors Non-tourist participants*
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges
Polokwane – Accommodation B&Bs and guest houses account for the largest number of beds: Note: No data available on number of rooms; 0-100km Polokwane, Tzaneen, Makgoebaskloof and Mokopane
Source: Documents received during qualitative interviews with the host cities Number of beds Breakdown of Accommodation Capacity, 2004 There are currently only 4 hotels in Polokwane More than 60% of beds are in guesthouses
The key gap in accommodation is the lack of 4-star establishments
Lack of facilities for the business traveler (e.g. business centers in hotels and other facilities)
Limited number of national hotel chains concentrated in Polokwane
There are plans by the city and private investors to increase capacity Key Findings Polokwane – Accommodation B&Bs and guest houses account for the largest number of beds
Polokwane – Accommodation There is a significant shortfall in accommodation for 2010: Polokwane – Accommodation There is a significant shortfall in accommodation for 2010 Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: Documents received during qualitative interviews with the host cities, Monitor Analysis 19,900
Polokwane – Transportation Overview of transport issues: q Polokwane – Transportation Overview of transport issues Number of vehicles Source: Polokwane Transport Department; Qualitative interviews with the host cities, 2010 Comparative City Analysis
Polokwane – Other key issues Other issues in terms of ‘getting the basics right’: Polokwane – Other key issues Other issues in terms of ‘getting the basics right’ Safety & Security Institutional Capability and Coordination Legislation and Land Claims
Polokwane – Tourism support services Key issues with tourism support services: … Polokwane – Tourism support services Key issues with tourism support services
Lack of established tour operators in the province
“The lack of tour operators is a key provincial bottleneck” – Tourism official
Promotions Need for tour guides identified as a priority
There is a shortage of tourism skills in both the public and private sector
SMMEs do not have adequate access to the channels but are assisted by LTP and TEP SMMEs SMMEs have very little understanding of the industry Channels and information access Skills and service levels There are some perceived technology and communication barriers (e.g. access to the internet)
Lack of funding for private and community projects
Limited information on tourism products on the internet or through other channels
Low level of awareness of the area amongst tourists
No formal tourism strategy for the city
Unfocused marketing does not highlight the tourist destinations Insufficient and inadequately marketed Limpopo tourism packages and routes
Polokwane – Attractions Overview of attractions in the city : Polokwane – Attractions Overview of attractions in the city Note: This is not a comprehensive list
Source: www.golimpopo.com, Footprint South Africa
Polokwane – Attractions Overview of attractions in the surrounding areas: Polokwane – Attractions Overview of attractions in the surrounding areas Eastern Cape Free State Kwa-Zulu Natal North West Gauteng Mpumalanga Limpopo Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa Western Cape 1 1 Nelspruit Polokwane 2 2 3 3 4 4 7 6 5 5 6 7
Polokwane – Attractions Key issues with the attractions: Polokwane – Attractions Key issues with the attractions Untapped potential for culture and adventure products
Insufficient product offerings to encourage tourists to stay longer
Few adventure, historical and cultural product offerings
Lack of facilities for business traveller
Source: Qualitative interviews with the host cities
Polokwane – Events The city has some events which can be leveraged for 2010: Polokwane – Events The city has some events which can be leveraged for 2010
Polokwane Show (March)
Wildlife Expo (May)
Maphungubwe Music Festival (December)
These events attracted some international attention These events are geared towards the domestic market and do not attract international attention These events could be leveraged for 2010 Source: Limpopo Tourism and Parks, Footprint South Africa
Port Elizabeth (city 7 of 9): Port Elizabeth (city 7 of 9)
Port Elizabeth - Overview: Port Elizabeth - Overview Number of arrivals (Thousand) * 3rd place play off; ** Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis Ratio without tickets vs. with tickets Airport Main venue 5km from centre Domestic other province PMA Sponsors Non-tourist participants**
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges
Port Elizabeth – Accommodation Hotels account for the largest share of beds in Port Elizabeth: Note: 0-50km includes Port Elizabeth, Uitenhage, Despatch, Humansdorp and Colchester
Source: 2010 Nelson Mandela Bay data sheet Breakdown of Accommodation Capacity within a One Hour Drive of the Stadium (2005) More than 8,000 of these beds are in Port Elizabeth
The NMB area does not have sufficient graded accommodation
There is a need for capacity data collection, integration, and communication in the NMMM
Key Findings Port Elizabeth – Accommodation Hotels account for the largest share of beds in Port Elizabeth Number of beds
Port Elizabeth – Accommodation There is a significant shortfall in accommodation for 2010: Port Elizabeth – Accommodation There is a significant shortfall in accommodation for 2010 Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: 2010 Nelson Mandela Bay data sheet, Monitor Analysis 27,400
Port Elizabeth – Transportation Overview of transport issues: q Port Elizabeth – Transportation Overview of transport issues No. of vehicles Source: 2010 Project Datasheet, Qualitative interviews with the host cities, 2010 Comparative City Analysis
Port Elizabeth – Other key issues Other key issues faced in terms of ‘getting the basics right’: Port Elizabeth – Other key issues Other key issues faced in terms of ‘getting the basics right’ Safety & Security Source: Qualitative interviews with the host cities, 2010 Comparative City Analysis Institutional Capability and Coordination
Port Elizabeth – Tourism support services Key issues with tourism support services: … Port Elizabeth – Tourism support services Key issues with tourism support services The primary channels used to sell packages are tour operators and travel agents
Channels do not view NMMM as a high priority destination
A barrier for the channel is the lack of information on the NMMM
No consistent, periodic communication of capacity statistics to key stakeholders however, NMBT is addressing this issue
Promotions SMMEs Channels and information access Skills and Service Levels Low awareness of the Nelson Mandela Bay brand
A lack of consultation amongst key players on product development and promotions Limited involvement of previously disadvantaged communities in tourism industry
Limited access to funds
Lack of technical support Poor service levels
Management and implementation skills shortage Source: Qualitative interviews with the host cities Communities require assistance to develop viable tourism product offerings The NMMM needs to focus its promotional strategy on the channel which may be key in attracting some international segments Language is a problem and there is a lack of well-trained personnel at entry level
Port Elizabeth – Attractions Overview of attractions in the city : Port Elizabeth – Attractions Overview of attractions in the city Note: This is not a comprehensive list
Source: www.ibhayi.com
Port Elizabeth – Attractions Overview of attractions in surrounding areas: Port Elizabeth – Attractions Overview of attractions in surrounding areas Northern Cape Eastern Cape Free State Kwa-Zulu Natal North West Gauteng Mpumalanga Limpopo Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa 1 2 3 Western Cape 4 1 Port Elizabeth 5 6 7 8 9 2 3 4 5 7 9 8 6
Port Elizabeth – Attractions Key issues with the attractions: Port Elizabeth – Attractions Key issues with the attractions Few product bundles in NMMM
Few products are currently packaged for international tourists
Lack of good quality attractions in the NMB area
No major icons / draw cards for international tourists
Fragmented product offering
The standard / quality of the product offering is not comparable to that of Cape Town
Unattractive urban beachfront product
Lack of compelling historical and cultural product offerings Source: Qualitative interviews with the host cities
Port Elizabeth – Events There are few events to attract international attention to create a sense of urgency for travelers to visit the NMMM: Port Elizabeth – Events There are few events to attract international attention to create a sense of urgency for travelers to visit the NMMM April
Splash Festival
May
World Waveski Circuit
June
Algoa FM Noordhoek Dive Festival
Woodstock Festival
September
NMB Music Festival
December
Datalect Music Festival
These events attracted some international attention These events are geared towards the domestic market and do not attract international attention These events could be leveraged for 2010 Note: This is not a comprehensive list
Source: Nelson Mandela Bay’s response to DEAT Supply Analysis Questionnaire
Rustenburg (city 8 of 9): Rustenburg (city 8 of 9)
Rustenburg - Overview: Rustenburg - Overview Note: * Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis Airport Main venue 5km from centre Number of arrivals (Thousand) Ratio without tickets vs. with tickets Domestic other province PMA Sponsors Non-tourist participants*
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges
Rustenburg – Accommodation Self-catering establishments account for the largest number of rooms available for accommodation: Note: 0-100km includes Sun City Complex, Magaliesberg and Pilanesberg
Source: Documents received during qualitative interviews with the host cities Number of rooms Breakdown of Accommodation Capacity, 2004 All accommodation is within 50km of the city
64% of the accommodation is in self-catering establishments
Major challenges exist to get establishments graded
Current plans
Ongoing hotel developments
Three 3-star hotels
Four 2-star hotels
390 additional rooms Key Findings Rustenburg – Accommodation Self-catering establishments account for the largest number of rooms available for accommodation
Rustenburg – Accommodation There is a shortfall in accommodation for 2010 in Rustenburg: Rustenburg – Accommodation There is a shortfall in accommodation for 2010 in Rustenburg Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: Documents received during qualitative interviews with the host cities, Monitor Analysis 19,900 Proximity to Gauteng may reduce some of the accommodation burden but place an importance on the need for adequate road linkages
Rustenburg – Transportation Overview of transport issues: q Rustenburg – Transportation Overview of transport issues No. of vehicles Source: 2010 Project Data Sheet, Qualitative interviews with the host cities, 2010 Comparative City Analysis
Rustenburg – Other key issues Other issues in terms of ‘getting the basics right’: Rustenburg – Other key issues Other issues in terms of ‘getting the basics right’ Safety & Security Public Preparedness Source: Qualitative interviews with the host cities, 2010 Comparative City Analysis
Rustenburg – Tourism support services Key issues with tourism support services: … Rustenburg – Tourism support services Key issues with tourism support services Weak linkages exist between elements of the tourism cluster
Live data on available accommodation capacity does not exist
Insufficient capacity within tourism information centres Promotions SMMEs Channels and information access Skills and service levels Limited co-operation with established operators
Limited access to funds
Insufficient marketing
Limited access to channels There is a lack of a promotions strategy for the region Lack market knowledge and access to information A shortage of tourism skills exists in the industry
There is a shortage of skilled tourist guides Source: Qualitative interviews with the host cities Tourism information is not easily accessible
Rustenburg – Attractions Overview of attractions in the city: Rustenburg – Attractions Overview of attractions in the city Note: This is not a comprehensive list
Source:www.tourismnorthwest.co.za
Rustenburg – Attractions Overview of attractions in the surrounding areas: Rustenburg – Attractions Overview of attractions in the surrounding areas Northern Cape Eastern Cape Free State Kwa-Zulu Natal North West Gauteng Mpumalanga Limpopo Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa 1 Western Cape 1 JHB Pretoria Rustenburg 2 2 3 3 4 4 5 6 6 6
Rustenburg – Attractions Key issues with the attractions: Rustenburg – Attractions Key issues with the attractions Overall, there is a shortage of compelling tourist attractions and activities
Shopping experience is limited to one mall
Historical sites are not well developed and marketed
Township tourism is yet to be developed and marketed
Dearth of evening entertainment in the city
There are many attractions in the surrounding areas, but transport linkages from the city to these attractions are not adequate
Rustenburg – Events Events exist that can be leveraged for 2010: Rustenburg – Events Events exist that can be leveraged for 2010
Summer Sounds Festival (March)
Music, Arts and Crafts Festival (April)
Rustenburg Show ( May)
Sun City Jazz Festival (July)
Aardklop National Art Festival (October)
These events attracted some international attention These events are geared towards the domestic market and do not attract international attention These events could be leveraged for 2010 Note: This is not a comprehensive list
Source: www.tourismnorthwest.co.za , Footprint South Africa
Tshwane (city 9 of 9): Tshwane (city 9 of 9)
Tshwane - Overview: Tshwane - Overview Note: * Participants from host provinces that do not stay overnight typically are not counted as tourists
Source: Monitor Analysis, 2010 City Comparative Analysis Ratio without tickets vs. with tickets Number of arrivals (Thousand) Airport Main venue 5km from centre Domestic other province PMA Sponsors Non-tourist participants*
In order to effectively meet the expectations of arrivals, the city will have to address the following challenges: In order to effectively meet the expectations of arrivals, the city will have to address the following challenges
Tshwane – Accommodation More than 60% of beds in Tshwane are in the hotel sector : Note: Data based on list of guest houses and hotels (not including other accommodation like self catering); No data available on number of rooms; 0-50km includes Pretoria, Centurion, Soshanguve, Attridgeville and Mamelodi
Source: Documents received during qualitative interviews with the host city Number of beds Breakdown of Accommodation Capacity, 2004 The majority of establishments are not graded
There are a number of 4 and 5 star hotels in Tshwane
Current plans
There are proposals to build another 5-star hotel
Strong drive to grade all establishments Key Findings Tshwane – Accommodation More than 60% of beds in Tshwane are in the hotel sector
Tshwane – Accommodation There is a significant shortfall in accommodation for 2010 in Tshwane: Tshwane – Accommodation There is a significant shortfall in accommodation for 2010 in Tshwane Estimated Accommodation Required to Meet Demand for 2010 Number of beds Note: Assuming that 70% of domestic other provinces arrivals stay with friends or relatives
Source: Documents received during qualitative interviews with the host city, Monitor Analysis 24,700
Tshwane – Transport Overview of transport issues: q Tshwane – Transport Overview of transport issues Number of vehicles Source: SARCC, Qualitative interviews with the host cities, 2010 Comparative City Analysis
Tshwane – Other key issues Other key issues faced in terms of ‘getting the basics right’: Tshwane – Other key issues Other key issues faced in terms of ‘getting the basics right’ Key issues Safety & Security Other
Tshwane – Tourism support services Key issues with tourism support services: … Tshwane – Tourism support services Key issues with tourism support services
Existing channels are heavily skewed towards servicing the business market
Efforts to provide information to international tourists are reactive and ad-hoc
Promotions SMMEs Channels and information access Skills and service levels
Lack of a clear vision on a branding strategy for tourism in Johannesburg
Website needs to be overhauled
“City‘s tourism website needs to be overhauled to provide useful information for the tourist, product-owner and other service providers” – Tourism official
Limited online functionality with no central booking system for tourists Limited co-operation with established operators
Barriers to entry exist
Lack of scale makes it difficult to compete on price
Limited access to funds
Limited negotiating power
Limited integration into the marketing channel
Insufficient marketing
Lack market knowledge and access to information Source: Qualitative interviews with the host cities A shortage of tourism skills exists in the industry Language capacity gaps have not been investigated
There is a lack of standardisation and a core deficiency of skills in the delivery of cultural products
Tshwane – Attractions Overview of attractions in the city: Tshwane – Attractions Overview of attractions in the city Note: This is not a comprehensive list
Source: www.tshwane.gov.za
Tshwane – Attractions Overview of attractions in the surrounding areas: Tshwane – Attractions Overview of attractions in the surrounding areas Northern Cape Eastern Cape Free State Kwa-Zulu Natal North West Gauteng Limpopo Note: This is not a comprehensive list
Source: www.southafrica.net; Footprint – South Africa Surrounding areas Host City Western Cape 1 JHB Pretoria Rustenburg 2 3 3 5 7 8 10 10 1 4 6 6 7 1 2 9 9 Mpumalanga Nelspruit Polokwane 4 11 5 8 11 Durban
Tshwane – Attractions Key issues with the attractions: Tshwane – Attractions Key issues with the attractions The city does not seem to have any significant tourism product development initiatives for 2010
Weak competitiveness as a leisure destination relative to other local cities
Lack of initiatives to “capture the tourist dollar” Source: Qualitative interviews with the host cities
Tshwane – Events The city has very few events: Tshwane – Events The city has very few events
ICATA Wonderboom Air Show (April)
Pretoria Show (September)
These events attracted some international attention These events are geared towards the domestic market and do not attract international attention These events could be leveraged for 2010 Source: www.tshwane.gov.za, Footprint South Africa
Back-up: Back-up
Interviews conducted in Bloemfontein : Interviews conducted in Bloemfontein
Interviews conducted in Cape Town: Interviews conducted in Cape Town
Interviews conducted in Durban: Interviews conducted in Durban
Interviews conducted in Johannesburg : Interviews conducted in Johannesburg
Interviews conducted in Kimberley : Interviews conducted in Kimberley
Interviews conducted in Klerksdorp : Interviews conducted in Klerksdorp
Interviews conducted in Nelspruit: Interviews conducted in Nelspruit
Interviews conducted in Polokwane: Interviews conducted in Polokwane
Interviews conducted in Port Elizabeth: Interviews conducted in Port Elizabeth
Interviews conducted in Rustenburg : Interviews conducted in Rustenburg
Interviews conducted in Tshwane : Interviews conducted in Tshwane