Presentation Transcript
Slide1:
Impact Assessment report
Breakfast Briefing
2 March 2007
Schedule: Schedule Welcome -Mr Edmund Jeneker (Absa/Chair of Provincial Leadership Forum)
Introduction & Context - Laurence Mitchell (CFC)
Overview of Impact Study - Barry Standish & Antony Boting (UCT GSB)
Break- Full Hot Breakfast
Advocate Charles Frank (Dept of Labour)
City of Cape Town Endorsement - Cllr Simon Grindrod (Mayoral Committee)
The Impact on the US – Paul Patin (US Consulate)
The Way forward for the CFC 2007- 2010 Laurence Mitchell (CFC)
Closing (Mike Smit)
Who is the Cape Film Commission?: Who is the Cape Film Commission?
“The CFC is the Official Mandated Representative of the City of Cape Town and the Province of the Western Cape;
for the Economic Development, Marketing and Promotion of the Film Industry, through Growth, Integration and Transformation.”
What we need to deliver : What we need to deliver
To reposition the Western Cape and Cape Town as a globally competitive film destination, thereby:
creating sustainable jobs,
boosting tourism,
driving the development of local content,
creating business opportunities and
the development of core skills.
How are we delivering : How are we delivering By providing all our stakeholders with superior, specialised services & information by:
Growth and Development focussed
Improving the Business Environment
Customer needs driven
People-centred Development & Training
BBBEE and Transformation
Competent Management & Empowered Staff
Generating Key Economic Returns
Preparing for 2010
Our Strategy To reposition the CFC to achieve accelerated growth in the services and content sectors whilst adhering to the triple bottom-line principle. Growth Through Transformation, and Transform through Growth : Our Strategy To reposition the CFC to achieve accelerated growth in the services and content sectors whilst adhering to the triple bottom-line principle. Growth Through Transformation, and Transform through Growth
Implementation of Strategy: Implementation of Strategy 1. Competitiveness of Enterprises:
Destination Marketing Project
New Market Development: Cape Town to Tokyo Festival and Cineposium
Locations Management
2. Skills Acquisition and Development:
Hollywood Hearts
Development: Youth & Audience – Youth Film Indaba and IYFF
Library Business Corners
3. Audience Development
Development Research Project
Ikapa Youth Film Festival
4. Artistic Skills Development
Sithengi
FULO
Go See Expo
Implementation of Strategy: Implementation of Strategy 5. Investment, Recruitment & Marketing
Cannes Lions Advertising Festival
Cannes Film Festival
Association of Film Commissioners International AFCI Cineposium 06
Ministerial Outward Bound mission to India
Boards Summit Advertising- NYC 2007
Filmmart – Asian Festival – HK 2007
AFCI Locations EXPO- LA
Advertising; Web site; media and materials
Inward Bound Missions: LA; Korea; Japan; UK; NY; Washington; USA East Coast; USA Central; Namibia and Mozambique
Context: Impact assessment Report: Context: Impact assessment Report Micro Economic Development Survey (MEDS from PGWC)
Dramatic Changes:
Growth in Regional Business
Changes in Global Repositioning
Changes in Demand
Independent Base Line Study Required: City of Cape Town
Objectives of Impact Assessment Research: Objectives of Impact Assessment Research Act as Baseline to future studies
Gap Analysis for Industry purposes
Estimate future Growth, capacity, development, skills and infrastructure
Find levers to create a sustainable and well managed film Industry for Cape Town and the Western Cape
Slide26:
Impact Assessment report
Breakfast
Please email any questions you may have to:
info@capefilmcommission.co.za
Slide27: The Way Forward…
The Way Forward…: The Way Forward…
Demand for:
Skills
New Capacity/ Infrastructure
Enterprise Development
Extension of Value Chain
Therefore forms thrust of interventions- necessary partners include NFVF;ABSA;DTI; DOL; DEDT;SABC; National Skills Fund and EU Funders
The Way Forward Cont…: The Way Forward Cont…
Marketing Strategy
Refocus strategy to accommodate new markets and product offerings
Focus on Commercials, Stills and Co- production
Locations Strategy
New Systems
Upgrading Resources including personnel
New Permitting
Additional Initiatives : Additional Initiatives International Film Finance Conference
AFCI Cineposium
Animation Conference
WIFT Projects
2010