1750

21st Century Marketing Mediausing today’s technology to market your school: 

21st Century Marketing Media using today’s technology to market your school Jesse Josephson Private Schooling Direct

The Fear of the New: 

The Fear of the New Get over it. People use cell phones, email, and text messaging everyday. You must treat these as acceptable, effective means of contacting parents.

Danger in Trusting The Old: 

Danger in Trusting The Old Home phone (landline) More and more two working parent families – less time to reach at home Mail If you rely on mail, a competing school will use technology to beat you.

Slide4: 

Special Benefits for the Small School Shortage of time, staff, and appropriated marketing dollars challenges the small school to recruit pace for pace with a bigger school. This technology levels that playing field. Be just as fast and look just as sharp as the school with a full admissions staff.

Cell Phones: 

Cell Phones Cell phones In 1996: 34 million cell phone users Today: Approximately 203 million Primary or only phone for many users 75% of users have it on and within reach during ALL waking hours #1 way to reach anyone at anytime

Text Messaging: 

Text Messaging Text messaging Think it’s still only for kids? Over 90% of all U.S. cell phones can send and receive text messages. -In 2004: 63% of age 18-27 text msg 31% of age 28-39 text msg 18% of age 40-49 text msg Know the rules – similar to cell phones a number of years ago Get permission Be brief and very selective in what you send

Email: 

Email Email Don’t be scared away by the word “SPAM” Relevant material regarding educational options for their children WILL NOT be viewed in this light Allow for removal just in case 77% of U.S. adult population is “online”- the 23% not using it are likely NOT your prospect base- age calculation Extremely cost effective Low pressure for parent Have professional marketing material to email(i.e. .pdf, .ppt)

Online Video: 

Online Video Online video Emergence of broadband has made video a prefered online marketing channel Can be tracked better than almost any other medium, right down to how far into the video the viewer got Age 18-34 represent 34% of home broadband users Age 35-54 represent 45% of home broadband users Instant credibility Give the parent the “warm, fuzzy feeling” they are looking for INSTANTLY

Slide9: 

Jesse Josephson Vice President, Marketing www.privateschoolingdirect.com