Sponsorship presentation cory edit

Gay Days Hollywood 2003: 

Gay Days Hollywood 2003 Sponsorship Proposal For United Airlines Presenting Sponsor

Table of Contents: 

Table of Contents History Gay Days…3 Gay Days at Universal Studios Hollywood…4 What make us different? Mission Statement….5 The only official Gay Days…6 An Overview of Gay Days Hollywood…7 Los Angeles – One of a Kind…8 The Team…9-10 Why target the GLBT Market Why Gay Days Hollywood and your organization…11-12 Strategies for Growing Gay Days Hollywood…13 Gay Day Hollywood Schedule…14 Roles and Responsibilities…15-16 Marketing Strategies…17 Opportunities Sponsorships…18-

Gay Days Orlando An Overview: 

Gay Days Orlando An Overview Started 13 years ago. 1st yr: 2K attendees 2nd yr: 5K 3rd yr 15K 13th yr 125,000+ Disney Gay Day weekend revenue over $75 million, Food & Beverage alone roughly 3X avg. peak weekend Last year Universal Orlando successfully participated in Gay Days for the first time, after seeing Disney take the lion share of weekend revenue for so many years.

History of 2001 Gay Day at Universal Studios Hollywood: 

History of 2001 Gay Day at Universal Studios Hollywood On August 5th, 2001 Universal Studios Hollywood (USH), in partnership with G-Society presented the first official Gay Day at USH. Upon initial success, this event was contracted for a second year via G-Society. Building upon the two prior years success we intend to grow this into similar success enjoyed by the sister event in Orlando.

Mission Statement: 

Mission Statement The mission of Gay Days Hollywood, Inc. is to create a world-class multi-day event that attracts Gay, Lesbian, Bi-sexual and Transgender people from all over the world to the Greater Los Angeles area to produce tourism revenue into the local economy while raising money for charitable causes.

The Only Official Gay Days: 

The Only Official Gay Days This is the only contracted event by Universal Studios to produce an official “Gay Days” Sponsor signage available inside the park Chance to be part of a historic first Universal’s marketing and PR supporting event

Gay Days Hollywood – An Overview: 

Gay Days Hollywood – An Overview Gay Day Hollywood 2003 is an event that brings together hundreds of volunteers, community organizations, businesses and companies, as well as government bodies, who co-operatively create a weekend of cultural, social and sports events. Gay Days Hollywood is a celebration of the diversity and the uniqueness of the gay community in a fun-filled healthy environment. Individuals and groups contribute their time, skills and talent to create this event held in various locations throughout Los Angeles. Over 15,000 participants are expected at Gay Days Hollywood from September 19 through the 22, 2003. Gay Days Hollywood welcomes people from the U.S.A., Canada and the world who come to Los Angeles to participate, meet and celebrate a way of life and the importance of our community in modern society. With Hollywood and the movie industry as our backdrop, we provide a unique experience that can only be found in the movie capital of the world.

Los Angeles – One of a kind: 

Los Angeles – One of a kind Unique location – Entertainment capital of the world Popular vacation destination for people from all over the world Multiple faces of LA Universal Studios Hollywood – World’s Largest Movie Studio and Theme Park Culture – Theatres, museums and more.. Southern California has one of the largest concentrations of the GLBT Communities in the world. The Beach – Santa Monica/Venice/Malibu The mountains – 15 minute drive and you are in a different world

Gay Days Hollywood, Inc.The Team….: 

Gay Days Hollywood, Inc. The Team…. Alain Berrebi has had over 24 years of event and marketing experience with emphasis on the gay community. He created White Party Week in Miami that generates the largest tourist tax revenue for the year in Miami Beach. He has produced events as large as concerts with N-SYNC, Blink 182 and Patti LaBelle to name a few. His leadership and vision has taken the gay community to new horizons. Sebastian de Kleer has over 12 years of sales and marketing experience within consumer products, travel and entertainment industries. He has spearheaded Alamo rent-A-car’s first gay marketing efforts and has helped create the first official Gay Day at Universal Studios Hollywood in 2001. Sebastian has launched a new venture involved with producing and marketing gay events in Europe, promoted through www.gayeventseurope.com.

Proud to have L.A. Shanti on the the Team: 

Proud to have L.A. Shanti on the the Team We are pleased to have the opportunity to partner with L.A. Shanti as the non-profit beneficiary for Gay Days Hollywood. L.A. Shanti offers programs for prevention, education and support for those affected by HIV/AIDS. That means not only those who are HIV positive, but also anyone affected by the epidemic: significant others, family, friends, caregivers. Their youth programs have become the standard for the nation. A portion of net proceeds of the overall weekend will be donated to L.A. Shanti We also envision having one of our corporate sponsors make a direct donation to L.A. Shanti based on sales at the park day of event.

Why the GLBT Market and your Organization? : 

Why the GLBT Market and your Organization? Market share of the GLBT market provides spending power of $350 Billion*. Gay consumers secure the highest individual median income per capita of the general population. Many live in “DINK” households which provides dual incomes with no children affording incremental dollars to travel frequently and purchase luxury products and services. they are “The Dream Market”. 80% of G&L prefer to purchase products and services from enterprises that target and aid their community* * 2001 G&L Clinical study by Syracuse University – School of Communications

Why Gay Days Hollywood and Your Organization?: 

Why Gay Days Hollywood and Your Organization? Only theme park that officially endorses and actively supports a gay days event Gay Days Hollywood (GDH) positioned to reach 6 figure attendance numbers within 7-10 years. Franchised sponsorship opportunities available Different GDH events will appeal to a broad audience within the brand loyal GLBT market. GDH is the only annual GLBT destination weekend for Los Angeles. GDH is actively supported by Convention and Visitor’s Bureaus the City of West Hollywood and the city of Los Angeles.

Strategy for Growing Gay Days Hollywood: 

Strategy for Growing Gay Days Hollywood Consistent date scheduling, year after year Offer a wide array of activities/events, appealing to various groups within the GLBT community Work with well respected and successful partners to deliver excellence in entertainment experience, for both day and evening events Strategic growth and expansion of venues and services annually. Targeted market expansion will be broadened geographically.

Gay Days Hollywood Event Schedule: 

Gay Days Hollywood Event Schedule Saturday day at the Park event, broadened in scope and entertainment experience, followed by an evening dance event on or off Universal property. Outside events will build community awareness and brand Gay Days Hollywood as a community wide endeavor. Gay and Lesbian dance at event venues on Friday and Saturday nights West Hollywood Book Fair T-Dance on Sunday VIP Cocktail Party for sponsors and guests at conclusion of weekend festivities Monday night.

Sebastian de Kleer/Alain Berrebi Overall Responsibilities: 

Sebastian de Kleer/Alain Berrebi Overall Responsibilities Contracted partners of USH in reaching out to the Gay and Lesbian community. Enable SPONSOR NAME HERE, USH and other partners to generate additional revenue and profitability, building for the future of Gay Days Hollywood. Deliver a consistently excellent product in each event. Develop and execute effective/cohesive advertising and marketing campaign for overall Gay Days Hollywood event. Ensure excellence and safety in entertainment experience of all associated events. Sales and distribution of tickets, both on-line and off-line.

Sebastian de Kleer/Alain Berrebi Advertising/Promotion: 

Sebastian de Kleer/Alain Berrebi Advertising/Promotion Create and maintain a special dedicated Gay Days Hollywood website (www.gaydayshollywood.com) Create and implement a targeted internet and e-mail campaign. Promote Gay Days Hollywood at major California GLBT community events. Coordinate and in some cases execute bar/club promotions. Execute effective PR campaign together with USH/LA Shanti/City of West Hollywood/other partners. Coordinate all print marketing and advertising. Radio advertising/ticket giveaway promotions in conjunction with USH branded messages Coordinate distribution of all marketing and promotional materials. Work with LA Shanti to promote event and further their fund raising efforts.

Viral Marketing for Gay Days Hollywood: 

Viral Marketing for Gay Days Hollywood Targeted internet marketing E-mail campaigns (html) Banner advertising Reciprocal links with leading gay and lesbian websites Event marketing Make Gay Days Hollywood a must do event for our demographic. Provide street teams to secure vehicular success in top urban markets for tourism promotion. Secure pre- and post event coverage in top markets across United States for event and its’ sponsors. Target early-influencers through marketing efforts at smaller in-city boutique events across United States and abroad.

Presenting Sponsor - Exclusive: 

Presenting Sponsor - Exclusive Exposure Opportunities (Part1) Sponsorship fee: $ 25,000.00 Pre-Event Publicity: Official event name becomes the focal point of all pre-event publicity materials, including press releases, ticket order confirmations, and hotel reservation confirmations. “Gay Days Hollywood, presented by” Advertising: name and logo prominently displayed or mentioned in all national, regional and local print and broadcast advertising for Gay Days Hollywood (GDH). Flyers/Posters: name/logo most prominently displayed on flyers and posters. T-shirts: your name/logo displayed on the back of all USH staff T-shirts. Tickets/passes: name/logo featured on all tickets and passes. Program book: will receive listing, logo and Back Cover Ad of the official Gay Days Hollywood program book. Banners/Signage: name/logo on signage and banners at strategic locations at all events, where allowed by venue rules and local laws. Promotional Materials: Title Sponsor will have an opportunity to distribute promotional through gift bags as well as promotional materials at events. Media: Gay Days Hollywood normally receives coverage through various media, in association with USH branded messages, and the title sponsor will be mentioned whenever possible. Website: name/logo most prominently displayed throughout entire website plus link to sponsor website. Internet: name/logo included in all e-mail and newsletter communications as part of internet campaign. The event and its presenting sponsor will also be listed on various G.L.B.T. web sites. Welcome center: Prominent booth capabilities at Gay Days Hollywood welcome center.

Presenting Sponsor-Exclusive: 

Presenting Sponsor-Exclusive Exposure Opportunities (Part2) Sponsorship fee: $ 25,000.00 Presenting Sponsor will receive special community recognition at beneficiary presentation of proceeds that benefit L.A. Shanti, a local charity. (10) Director Passes to Gay Days at Universal Studios Hollywood on September 20, 2003. These allow priority access to all park attractions. (10) VIP Sponsor Passes and admission to all other sanctioned events during Gay Days Hollywood 2003. Special Presentation and Recognition at VIP and sponsor thank you reception on Monday night. Merchandise: as a special thank you for your corporate support of the Gay Days at Universal Studios Hollywood you will receive (10) VIP Gift Bags with gifts and merchandise specially selected for you. Right of first refusal: Presenting sponsor has right of first refusal for Gay Days Hollywood 2004.

Premiere Sponsor: 

Premiere Sponsor Exposure Opportunities Sponsorship fee: $ 15,000.00 Pre-Event Publicity: Listed as Premiere Sponsor in all ancillary media, press releases and event exposure Advertising: name and logo displayed or mentioned in all national, regional and local print and broadcast advertising for Gay Days Hollywood (GDH). Flyers/Posters: name/logo displayed on flyers and posters. Program book: will receive listing, logo and 2 Full page Ads in the official Gay Days Hollywood program. Banners/Signage: name/logo on signage and banners at strategic locations at all events, where allowed by venue rules and local laws. Promotional Materials: Premiere Sponsor will have an opportunity to distribute promotional items through gift bags as well as promotional materials at events. Website: name/logo displayed throughout entire website plus link to sponsor website. Internet: name/logo included in all e-mail and newsletter communications as part of internet campaign. Welcome center: Booth capabilities at Gay Days Hollywood welcome center. (6) Director Passes to Gay Days at Universal Studios Hollywood on September 20, 2003. These allow priority access to all park attractions. (6) VIP Sponsor Passes and admission to all other sanctioned events during Gay Days Hollywood 2003. Special Presentation and Recognition at VIP and sponsor thank you reception on Monday night. Merchandise: as a special thank you for your corporate support of the Gay Days at Universal Studios Hollywood you will receive (6) VIP Gift Bags with gifts and merchandise specially selected for you.

Director Sponsor: 

Director Sponsor Exposure Opportunities __________ Sponsorship fee: $ 10,000.00 Pre-Event Publicity: Listed as Director Sponsor in all ancillary media, press releases and event exposure Advertising: name and logo displayed or mentioned in all national, regional and local print and broadcast advertising for Gay Days Hollywood (GDH). Flyers/Posters: name/logo displayed on flyers and posters. Program book: will receive listing, logo and 1 Full page Ad in the official Gay Days Hollywood program book. Banners/Signage: name/logo on signage and banners at strategic locations at all events, where allowed by venue rules and local laws. Promotional Materials: Director Sponsor will have an opportunity to distribute promotional items through gift bags as well as promotional materials at events. Website: name/logo displayed throughout entire website plus link to sponsor website. Internet: name/logo included in all e-mail and newsletter communications as part of internet campaign. Welcome center: Booth capabilities at Gay Days Hollywood welcome center. (4) Director Passes to Gay Days at Universal Studios Hollywood on September 20, 2003. These allow priority access to all park attractions. (4) VIP Sponsor Passes and admission to all other sanctioned events during Gay Days Hollywood 2003. Special Presentation and Recognition at VIP and sponsor thank you reception on Monday night. Merchandise: as a special thank you for your corporate support of the Gay Days at Universal Studios Hollywood you will receive (4) VIP Gift Bags with gifts and merchandise specially selected for you.

Star Sponsor: 

Star Sponsor Exposure Opportunities __________ Sponsorship fee: $ 5,000.00 Pre-Event Publicity: Listed as Star Sponsor in all ancillary media, press releases and event exposure Advertising: name and/or logo, if space provided, displayed or mentioned in all national, regional and local print and broadcast advertising for Gay Days Hollywood (GDH). Flyers/Posters: name and/or /logo , if space provided, to be displayed on flyers and posters. Program book: will receive listing, logo half-page Ad in the official Gay Days Hollywood program book. Banners/Signage: name/logo on signage and banners at strategic locations at all events, where allowed by venue rules and local laws. Promotional Materials: Director Sponsor will have an opportunity to distribute promotional items through gift bags as well as promotional materials at events. Website: name/logo displayed throughout entire website plus link to sponsor website. Internet: name/logo included in all e-mail and newsletter communications as part of internet campaign. Welcome center: Booth capabilities at Gay Days Hollywood welcome center. (4) Director Passes to Gay Days at Universal Studios Hollywood on September 20, 2003. These allow priority access to all park attractions. (4) VIP Sponsor Passes and admission to all other sanctioned events during Gay Days Hollywood 2003. Special Presentation and Recognition at VIP and sponsor thank you reception on Monday night. Merchandise: as a special thank you for your corporate support of the Gay Days at Universal Studios Hollywood you will receive (4) VIP Gift Bags with gifts and merchandise specially selected for you.