history

Brief History of Tobacco Advertising to Women in Asia: 

Brief History of Tobacco Advertising to Women in Asia

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1910s China BAT

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Pakistan: “male ads”

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Hong Kong- China border: “male” ads

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Malaysia, 1985 “all fun together” ads, featured the USA.

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1985: 1st ads targeting women in Asia (Hong Kong)

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1980s: first ads targeting women in Asia (Japan)

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Indonesia, 1990. First ads for women by national tobacco industry

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Vietnam, 1990 1st targeting of women

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Hong Kong, 1992 Female rock star

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Philippines, 1994 Tobacco industry calendar

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Japan, 1994 Ease of purchase by children

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Malaysia, 1995 Ad for TV Program

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Hong Kong, 1995 1st tobacco industry-sponsored school kits into Asia

Slide16: 

Hong Kong 1996 Tennis Open Half the fans are female.

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Hong Kong, 1997 Campaigning ad from Tobacco Institute

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Hong Kong, 1997 Salem Adventure games for boys & girls

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Hong Kong, 1998 Young men & women: romance and fun

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Philippines: Inflight magazine, 2002

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Targeting Asian women in the USA

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Thin-ness This model’s message is that cigarettes keep her thin.

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Smoking also appears in ads for other products.

Use of pretty promotion girls : 

Use of pretty promotion girls Examples: 1992 Philippines 1996 Vietnam 2001 Hong Kong 2001 Cambodia

Slide26: 

Philippines, 1992 Shopping mall promo. Use of pretty young women

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Philippines, 1992 Shopping mall. Use of pretty women

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Vietnam, HCM City, 1996 Use of pretty sales girls

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Hong Kong 2001

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Cambodia, 2001 Pretty sales girls

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Cigarettes are possibly the most marketed product in the world. Global expenditure on tobacco promotion is in US$ tens of billions each year. Tobacco companies market to Asian women, including advertising that equates smoking with health, popularity, emancipation, and being slim; gifts; long, slim, white & menthol cigarettes. Key Messages

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Tobacco companies have been marketing to women in Asia for 25 years. Tobacco companies fund women’s organizations, sports, arts, and special projects that target women and girls as a way of promoting tobacco. Key Messages

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Hollywood and Big Tobacco Philip Morris paid $350,000 to get cigarettes featured in the James Bond movie "A License to Kill.” In 2002, after a gap of 13 years, James Bond is smoking again in “Die Another Day.” Although very few Asian teenagers smoke, 57% of their counterparts in movies puff away. Movie Facts—A Smoking Gun?

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“Exemplar” Kung-fu actor Jackie Chan: Hong Kong, 2001

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Harvard School of Public Health analyzed five films featuring 10 popular actresses. Smoking behavior was depicted on-screen 28% of the time. Women in lead or supporting roles were more likely to smoke than men. Movie characters of both sexes smoked more than the general population. Women Smoking in Movies

Slide36: 

Movies made in Asia India: promo for film “Soach”

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Examples of Recent Ads India

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Examples of Recent Ads India

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Examples of Recent Ads India

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Examples of Recent Ads India

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Examples of Recent Ads India

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Examples of Recent Ads India

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Examples of Recent Ads India

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Examples of Recent Ads India

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Examples of Recent Ads India

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Examples of Recent Ads Thailand