CTC U.S. MC&IT : CTC U.S. MC&IT


2008 MC&IT National Business Plan : 2008 MC&IT National Business Plan


Strategy : Strategy Position Canadian meeting and incentive destinations as a quality alternative to the U.S. and overseas competitors Incorporate Canada brand messaging focused on Canada’s unique MC&IT attributes Create in-market partner opportunities through the MC&IT’s fully-integrated business plan Leverage relationships with national industry organizations Create synergies with the CTC Leisure Marketing Program Leverage the 2010 Winter Olympics


Objectives : Objectives Increase incremental meetings and incentive business to Canada from the U.S. Continue to cultivate sustainable demand for Canada as a first-tier meetings, conventions and incentive travel destination through multi-year national strategic partnerships Create qualified business leads and platforms to develop new business development


2008 National Business Plan : 2008 National Business Plan TIER ONE – NATIONAL INITIATIVES ASAE ASAE & THE CENTER’S INVITATIONAL FORUM EXPERIENT FICP MPI (REVAMPED) PCMA TARGET MARKETING SITES/FAMS NATIONAL TRADE SHOWS


2008 National Business Plan : 2008 National Business Plan TIER TWO – REGIONAL INITIATIVES DIRECT SOLICITATION IN-MARKET PROMOTIONS (CTC) IN-MARKET ACTIVITIES (PARTNER)


2008 National Business Plan: 2008 National Business Plan TIER ONE NATIONAL PLATFORM PROGRAMS


ASAE and The Center for Association Leadership – Meetings & Expo Platform: ASAE and The Center for Association Leadership – Meetings & Expo Platform Official use of ASAE logo for promotional materials Access to ASAE mailing list Four ASAE memberships (one per partner) Opportunity to host roundtable with ASAE & The Center board members (CTC to share results with partners) Opportunity to conduct a member survey/database acquisition (CTC to share results with partners) Opportunity to conduct focus group study (CTC to share results with partners)


ASAE and The Center for Association Leadership – Meetings & Expo Platform: ASAE and The Center for Association Leadership – Meetings & Expo Platform New for 2008: *Advertising: each partner to receive $10,000USD that may be applied to ASAE or The Center advertising New banner ad in ASAE & The Center’s e-newsletters recognizing national partners: CTC Logo flashes to partner logos Placed in all e-newsletters related to M&E Platform (22K) *Advertising Credit reflects transfer of value from Future Leaders Conference, Technology Conference and Annual Meeting booth space to ad credit.


ASAE and The Center for Association Leadership – Meetings & Expo Platform: ASAE and The Center for Association Leadership – Meetings & Expo Platform Value of President’s Circle package for Speakers Series to be applied to future International Education Initiative ($10,000 value) The International initiative is a new portal addressing the needs of associations in the global marketplace. “Parked” activation credits will be used for sponsorship opportunities within the International initiative that will be launched by ASAE & The Center in 2008. Other International destinations have expressed interest, but Canada as the first Strategic Partner will receive first right of refusal on new opportunities.


ASAE Signature Programs : ASAE Signature Programs One complimentary registration to: Springtime Great Ideas Conferences Associations Advance America & Summit Awards Program Greater Washington Network Reception


ASAE Cost:: ASAE Cost: Program: ASAE Cost per Partner: $50,000USD In-kind Value: $60,000USD Available to: Everyone Minimum # of Partners: 4 Maximum # of Partners: 6 Execution Date: Year-round Location: U.S. & Canada Partner Commitment Deadline: Oct. 31/07


ASAE Annual Meeting & Tradeshow: : ASAE Annual Meeting & Tradeshow: August 16 - 19, 2008 San Diego, CA Cost TBA Sponsor of Meetings & Exposition Program Enhanced participation in the 2008 Food & Wine Classic, showcasing Canadian wines paired with cuisine from National Partner chefs Hosting rights for the Toast to Leadership Excellence in Canadian Pavilion First right of refusal to Host Healthcare Reception


ASAE Annual Meeting & Tradeshow: : ASAE Annual Meeting & Tradeshow: New for 2008: CTC Global Tradeshow Strategy to be introduced Canada Brand to dominate Pavilion Modular exhibit components will lend a sense of unity and uniformity Turnkey and cost efficient for exhibitors


ASAE and The Center’s 2008 Invitational Forum : ASAE and The Center’s 2008 Invitational Forum This is a four-year leadership, educational and networking program sponsored by Canada geared to senior-level association executives in the U.S. and Canada: 2005 – Montreal (81 AE’s) 2006 – Halifax (106 AE’s) 2007 – Toronto (108 AE’s) 2008 – Vancouver A 2009 - 2012 agreement in the works.


Cost: : Cost: Program: Invitational Forum Cost per Partner: $20,000USD ASAE Value-Add: $15,000USD *# of Confirmed Partners: 4 Execution Date: June 5 - 6, 2008 Location: Fairmont Hotel Vancouver Vancouver, BC *Program sold-out. Partners: Halifax, Montreal, Toronto, Vancouver


Experient National Program : Experient National Program Meet With Success – Platinum-Level Sponsor MWS is Experient’s Signature client educational seminar series Six programs are scheduled for 2008 (destinations TBA) One complimentary registration per program Pre-show and on-site logo visibility, CTC stage time, attendee list, etc.


Experient Publications Media Advertising : Experient Publications Media Advertising One full-page 4C ad per partner per year Unlimited additional ad space available to CTC partners at 20% discount rate - One complimentary distribution of CTC supplied outsert (CTC only)


EnVision Program : EnVision Program St. Louis, Missouri February 27 – 29, 2008 Two days and nights of networking for partners with 250 - 300 Experient leadership and buyer staff Three complimentary double tradeshow exhibit booths (max two partners per booth) Exclusive Luncheon Sponsorship with up to 20 minutes podium time including presentation


e4: e4 August 24 – 27, 2008 Vancouver, BC e4 is an opportunity for only 50 Experient vendor partner representatives (patrons) to network with up to 200 Experient clients and 100 Experient account management and leadership. One complimentary registration per partner


WinterFest Inbound Buyers Program : WinterFest Inbound Buyers Program Partners may bid on the WinterFest proposal (Experient will make it available to their preferred partners) Program traditionally hosts up to 40 Experient clients and/or staff buyers to visit a partner destination in this educationally-driven fam program. CTC will offer complimentary air (maximum number of tickets TBD)


Experient Sales Network Encounter : Experient Sales Network Encounter ESN comprises of a team of nearly 50 business development specialists throughout the U.S. geared to generate new business opportunities “Encounter” is a continuing education series to explore new destinations, to expand sales and industry knowledge and to provide for peer networking (approx. 75 AE’s attend) Partners may bid on the ESN proposal (Experient will make it available to their preferred partners) CTC will offer complimentary air (maximum number of tickets TBD)


Cost: : Cost: Program: Experient Cost per Partner: $17,500USD In-kind Value: $69,775USD Available to: Open Minimum # of Partners: 5 Maximum # of Partners: 6 Execution Date: Year-round Location: U.S. & Canada


Financial & Insurance Conference Planners : Financial & Insurance Conference Planners FICP comprises of financial and insurance meeting planners and hospitality partners providing intelligence, education and networking opportunities to enhance both business and professional development opportunities. Canada is a Diamond-level sponsor affording the CTC and its partners the largest reach of this lucrative market


FICP Annual Conference : FICP Annual Conference November 9 - 13, 2008 – Fiesta Americana Grand Coral Beach, Coral Beach, FL One registration per partner Opportunity to host meal function with onstage recognition and speaking opportunities, plus a reserved table for 10 at hosted meal Recognition in all related marketing collateral, premium CTC and partner logo visibility, bag insert, invitation to VIP reception in President’s Suite, hosting rights for private hospitality suite at Signature event


Education Forum: Education Forum June 18 - 20, 2008, Disney Yacht Club, Orlando, FL - One registration per partner at 50% off retail cost Opportunity to host meal function with onstage recognition and speaking opportunities, plus a reserved table for 10 at hosted meal Recognition in all related marketing collateral, recognition in advance program and website, on-site sponsor recognition, bag insert Ability to bid on future summer forum programs via Request for Proposal


FICP Core Program Benefits: FICP Core Program Benefits NEW – CTC to create two ads featuring Canadian partners in two issues of Financial & Insurance Meetings (FIM) magazine, to coincide with both Summer and Annual Conferences Opportunity to conduct a focus group comprised of FICP members (mediated and results to be shared with partners) CTC displayed on homepage with link to partner webpage Monthly recognition in e-newsletter, distributed to all members 11 times a year, Core Sponsor page in the Annual FICP Membership Directory Co-sponsor of an FICP Webinar and up to 2x usage of the FICP Mailing List (partners may access)


Cost:: Cost: Program: FICP Cost per Partner: $17,000USD In-Kind Value: TBD Available to: CVB’s Minimum # of Partners: 5 Maximum # of Partners: 7 Execution Date: Year-round Location: U.S. & Canada Partner Commitment Deadline: Oct. 31/07


Meeting Professionals Int’l : Meeting Professionals Int’l Year-long logo presence in print and electronic media One complimentary MPI registration per partner RFP’s on educational and new community events Rotating banner ad (one month per partner) One page comp ad in Knowledge Supplement in “Planning Meetings in Canada” outserted in The Meeting Professional OR One page comp ad in The Meeting Professional’s “Newsmakers” section One time access to customized MPI member list


Meeting Professionals Int’l : Meeting Professionals Int’l Host sponsor of the Chapter Leaders Day Lunch at PEC and WEC; invitation to all-day session and luncheon Exclusive host of one of the new Community Receptions at WEC One comp registration per partner to PEC and WEC Comp attendee list for PEC and WEC Comp premium upgrade of tradeshow floor space at WEC


Meeting Professionals Int’l: Meeting Professionals Int’l NEW in 2008 Meetings Without Borders is a new educational program Program will take place in three U.S. cities in 2008 (TBD) Canada to be one of four international partners to participate One-day workshops will offer targeted skill development education to event planners hosting events outside the U.S. Comp registration to all three programs


Cost:: Cost: Program: MPI Cost per Partner: $19,500USD In-Kind Value: $80,000USD Available to: Open Minimum # of Partners: 5 Maximum # of Partners: 6 Execution Date: Year-round Location: U.S. and Canada Partner Commitment Deadline: October 31/07


Meeting Professionals Int’l: Meeting Professionals Int’l NEW in 2008 – *PEC Europe Sponsor of “Open Space” General Session at PEC Europe, London, England All relevant marketing of partner logos One complimentary registration per partner to PEC Europe European Focus Group Media Appointments/Interviews Two, one-page ads in the newly launched European Digest (CTC to create ads featuring all participating partners) *This opportunity is available to partners participating in the MPI core program first (on a first come first serve basis). If it doesn’t sell out it will be opened up to other partners.


Cost: : Cost: Program: MPI PEC Europe Cost per Partner: $14,000USD In-Kind Value: $30,000USD Available to: 2008 MPI Nat’l Partners Minimum # of Partners: 4 Maximum # of Partners: 4 Execution Date: April 18 – 20/08 Location: London, England Partner Commitment Deadline: October 31/07


Professional Convention Management Association – Annual Meeting : Professional Convention Management Association – Annual Meeting Annual Meeting – Seattle – January 13 – 16, 2008 Executive Edge One: - PCMA’s Signature Program focusing on executive leadership programming for association presidents, CEO’s and executive directors - One complimentary registration per partner, material distribution, conference attendee list and logo recognition (CTC receives stage time to acknowledge National Strategic Partners)


PCMA Annual Convention : PCMA Annual Convention Eight (8) annual meeting registrations at 50% off (CTC-2; each partner-1) Eight (8) President's Reception invitations (CTC-2; each partner-1) Eight (8) Chairman's Reception invitations (CTC-2; each partner-1) Eight (8) Executive Edge registrations at annual meeting (CTC-2; each partner 1) Premium logo visibility throughout conference (print & electronic) One-time use of pre- & post- Annual Meeting planner registration lists (CTC only)


PCMA Annual Meeting: PCMA Annual Meeting One on One - Partners & Planners - NEW Available to PCMA partners only, these are 15-minute meetings for one-to-one interaction with key decision makers/meeting directors of the association and corporate industry. One on One - Partners & Planners will be available to a CTC rep each morning (Monday – Wednesday) for a period of one hour per day (four 15-minute meetings per day) All appointments will be confirmed with the CTC at least 7 days prior to the Annual Meeting CTC will represent all National Strategic Partners


PCMA Leadership Conference : PCMA Leadership Conference April 2008 – location TBA This growing program offers leadership education and training through keynote speakers, breakout sessions, workshops and networking; the audience are senior industry leaders One time use of pre and post-registered planner attendee mailing list (CTC only) CTC stage time to welcome attendees and acknowledge partners, material distribution on chairs, premium on-site signage One complimentary partner conference registration CTC & partner website visibility & links


PCMA Executive Edge Two : PCMA Executive Edge Two Fall 2008 – Chicago, IL High-level education geared to senior AE’s (anticipate 200 attendees) One-time use of pre and post-attendee lists (CTC only) Two comp registrations per partner Partner logo in conference materials (hard copy & electronic) On-site collateral distribution


PCMA Advertising: PCMA Advertising Distribution of two-page, bound-in insert of CTC marketing collateral in Convene; 1x per yr; maximum two partners per issue CTC and partners' logos in Partner Recognition ad (grouping of logos); 12x per yr CTC one-page editorial feature on Canada (as approved and written by Convene) - 1x/year


PCMA Baseline Benefits:: PCMA Baseline Benefits: CTC participation in Roundtable with PCMA leadership and other strategic partners in connection with PCMA Fall Joint Board meeting (CTC to share results w/ partners) Inclusion of one (1) CTC question in PCMA General Member Survey (CTC to share results w/ partners) Opportunity for CTC to conduct Focus Group Study through PCMA contracted facilitator (1x per year) CTC and partners' logos on Partner Recognition page with link to CTC exclusive partner web page - 12 months/yr CTC rotating logo on PCMA Home Page with link to Partner Recognition page - 12 months/yr


Cost:: Cost: Program: PCMA Cost per Partner: $25,000USD In-kind Value: $207,745USD Available to: Open Minimum # of Partners: 5 Maximum # of Partners: 7 Execution Date: Year-round Location: U.S. & Canada Partner Commitment Date: October 31/07


Target Marketing Program : Target Marketing Program This program affords partners with the opportunity to partner with the CTC on U.S. MC&IT program initiatives Proposals much enhance the core MC&IT Business Plan Partners must demonstrate a commitment to participate in the core MC&IT Program Ratio target for partner to CTC funding is 3:1 Partners must submit a proposal to the CTC that reflect fully-integrated program components, including: direct sales initiatives touch marketing activities advertising and/or direct mail, e-marketing elements U.S. in-market or in-Canada event/s


Target Marketing Program : Target Marketing Program Funding is not available for destination-centric expenses such as destination guide printing, video production, administration, etc. Program must detail objectives, metrics, goals and targeted ROI (CTC template) The Canada brand must be fully integrated in message and creative If requests exceed resources, proposal funding may be weighted to consider previous historical CTC program support Program Deadline: January 15, 2008


Familiarization Trips: Familiarization Trips CTC finances air for qualified clients to site a destination Request in writing three months prior to trip Priority given to CVB’s, max two fams per CVB, per year One fam per year for individual property CTC reserves the right to limit the number of tickets/fam Subject to approval by Regional Sales Director (client list) before invitation is extended Completed CTC Air Request Form with profile (submit no less than four weeks prior to trip, with approval from Sales Director to Ann Yoachim (CTC Washington) Spouse/guest air is not included


Site Inspections: Site Inspections CTC finances air for site inspections based on: Completed CTC Air Request Form with customer profile/contact Minimum 100 rooms peak night to qualify Subject to approval by Regional CTC Sales Director Ensure client has not been to same destination within a 24-month period Three weeks advance notice for air No spouse or guest air provided One ticket for 100-999 rooms peak, extra ticket for greater than that No open-jaw air tickets provided


Cost:: Cost: Cost per partner: Varies Available to: CVB’s, Hotels, DMC’s Execution Date: Year-round Location: All of Canada Partner Commitment Deadline: See Guidelines CTC Contact: Robin Thompson thompson.robin@ctc-cct.ca 415-388-3022; Fax 415-388-3018 Ann Yoachim Usoperations@ctc-cct.ca 703-875-9536; Fax: 703-875-9452


National Tradeshows : National Tradeshows American Society of Association Executives/ASAE San Diego, CA August 16 – 19, 2008 Cost: TBA Incentive Travel & Meetings Expo/IT&ME Chicago, IL September 23 – 25, 2008 Cost: TBA


2008 National Tradeshows: 2008 National Tradeshows Additional national tradeshows that may be included in 2008, under the new global tradeshow strategy: Meeting Professionals Int’l, Professional Education Congress February 2 – 5, 2008 Houston, TX Meeting Professionals Int’l, World Education Congress July 9 – 12, 2008 Las Vegas, NV Int’l Association of Exhibitions & Events December 9 – 11, 2008 Miami, FL


Future Conventions in Canada: Future Conventions in Canada Trailblazers July 25-27 with optional post 7/27-29 (Charlevoix) Quebec City Financial & Insurance Conference Planners (FICP) Annual Convention November 2009 Toronto American Society of Association Executives (ASAE) Annual Convention August 2009 Toronto Meeting Professionals Int’l (MPI) World Education Congress July 2010 Vancouver


Tier Two Regional Activities : Tier Two Regional Activities Direct Solicitation In-Market Promotions (CTC) In-Market Activities (Partners)


THANK YOU!: THANK YOU! For your continued support of the U.S. MC&IT Program.