master slide deck 6 11

Slide2: 

Dr. Harold T. Shapiro President Emeritus Princeton University

Today’s Schedule: 

Today’s Schedule 8:15 Welcome Secretary Michael Leavitt 8:45 Setting the Stage for Individual Preparedness Dr. Rajeev Venkayya, Homeland Security Council 9:30 Pandemic Influenza Preparedness Dr. Julie Gerberding, Centers for Disease Control & Prevention 10:15 Break 10:30 A Vision for a Preparedness Movement Stephanie A. Marshall, Director of Pandemic Communications, HHS

Today’s Schedule: 

Today’s Schedule 11:15 Panel Discussion 12:15 Break 12:30 Working Lunch & Breakout Sessions 3:00 Break 3:15 Report-Out from Breakouts 4:00 Closing Remarks Dr. John Agwunobi, Assistant Secretary for Health, HHS

Housekeeping: 

Housekeeping Restrooms are located on this floor just past the elevators Restrooms on the Lower Level are also near the elevators In the event of an emergency, you may exit the building on this level in the back of the room and to your right as you exit this room. On the main level of the hotel their are clearly marked exits in front and directly beneath us

Housekeeping: 

Housekeeping Please set your electronic devices to “off” or “vibrate/silent” You must wear your name badges at all times to gain entrance to the sessions On the back of your name tags there are color coded dots that will direct you to the proper breakout rooms on the lower level. Please refer to your map for the proper room. Please be aware that we are audio taping today’s main sessions

Blog Summit: 

Blog Summit Online conversation started two weeks ago Will continue through the month of June Please be part of the dialog after you leave today www.blog.pandemicflu.gov

Blog Summit: 

Blog Summit We will be “Live Blogging” today. Forum organizers may ask you to stand for a brief video interview on what you are learning or why you are participating. You have the option of saying “no,” but we hope you will feel comfortable sharing your thoughts These video clips will be part of the ongoing blog but are not posted as part of the “Live Blogging”

Welcome: 

Welcome The Honorable Michael O. Leavitt Secretary U.S. Department of Health and Human Services

Setting the Stage for Individual Preparedness: 

Setting the Stage for Individual Preparedness Rajeev Venkayya, MD Special Assistant to the President for Biodefense Homeland Security Council

Pandemic Influenza Preparedness: 

Pandemic Influenza Preparedness Julie Gerberding, MD, MPH, Director U.S. Centers for Disease Control and Prevention

Slide12: 

Break

A Vision For A Preparedness Movement: 

A Vision For A Preparedness Movement Stephanie A. Marshall Director of Pandemic Communications Office of the Assistant Secretary for Public Affairs U.S. Department of Health and Human Services

Overall HHS Communications Objectives: 

Overall HHS Communications Objectives Raise awareness of avian and pandemic influenza and the impact a pandemic could have on human health Support states and local communities plan, prepare for and respond to a pandemic Educate key stakeholders and the public about the role they play in preparing for a pandemic and the necessary steps Create a foundation of pandemic awareness and knowledge to support future response and recovery efforts Instill and maintain public confidence in the nation’s public health system and its ability to respond to a pandemic influenza outbreak Speak with one voice, as a global citizen and as nation

How do People Feel about Preparing for a Pandemic?: 

How do People Feel about Preparing for a Pandemic? I don’t believe it’s a real problem. DISBELIEVERS It’s not important enough. UNENGAGED Preparing won’t help anyway. FATALISTS I can’t deal with it. AVOIDERS I can’t do it. UNABLE It’s not my job. INFLUENCERS I’ve already done it. PREPARERS

Our Goal: 

Our Goal To help as many Americans as possible to understand that the threat of pandemic influenza is real and to actively engage in personal preparedness

What if …: 

What if … A business owner sends a notice to his staff telling them about a new pandemic effort at work, and asking them to take some steps at home. Sarah reads it and wonders what it’s all about. Junior League starts a “drive” to get every member to commit to 3 preparedness activities. Sarah opens the letter and posts it on the fridge for later. That Sunday at church the pastor announces a new project to develop an emergency “supply pantry” for needy community members. Sarah goes home and says “This must be serious. Let’s see what I can do.”

Vision: Creating a Symphony by Leveraging Unique Spheres of Influence: 

Vision: Creating a Symphony by Leveraging Unique Spheres of Influence

Our Approach: 

Our Approach We will activate influencers, help them demonstrate how and what to do and engage people to participate and spread the word in their communities.

Activate in Layers: 

Activate in Layers Communities & Individuals Champions Influencers Leaders HHS

We’ve Done A Lot of Homework: 

We’ve Done A Lot of Homework Our research was designed to understand the ability of key influencers within communities to deliver pandemic preparedness messages to their constituencies.

Research Plan: 

Research Plan We conducted 11 focus groups with: Faith-based leaders Employers Community influencers We conducted 16 in-depth interviews via telephone with healthcare providers.

Overall Findings: Research with Influencers: 

Overall Findings: Research with Influencers Before trying to motivate others to prepare for a pandemic, participants would want confirmation of the threat from a trusted source. Across all groups, participants mentioned CDC most often as an example of a trusted source. Participants had a basic understanding of the term “pandemic influenza.” Participants did not perceive the threat as sufficiently imminent to warrant action.

Many See This As An Imperative: 

Many See This As An Imperative “This [pandemic flu preparedness] is a serious message that we need to take action.” Participant in Faith-based focus group Described their role as providing guidance, assistance, encouragement, and hope not only in organizations, but also in communities. Felt it was their responsibility to increase awareness of pandemic flu and encourage people to prepare.

Local Leaders Need National Support: 

Local Leaders Need National Support “You’d have to start with the United States Soccer Federation, Youth Soccer Association, work down, get them to get the word out. And then what would happen is, the local organizations might feel more comfortable getting involved because it’s a national initiative.” Participant in Community Influencer focus group. Participants wanted low-cost or no-cost ways to share information that could be sent through organizational listservs.

Health Care Providers Are Still Not Convinced: 

Health Care Providers Are Still Not Convinced Participants had an understanding of pandemic flu. Many described it as a massive worldwide illness but didn’t feel that the threat to the U.S. was severe. Some participants thought pandemic was not important to discuss with patients in the limited amount of time available. They described needing real facts, figures, and statistics to show patients the importance of pandemic flu.

Strong Employer – Employee Connection: 

Strong Employer – Employee Connection “Work Family” Described “We have a family oriented kind of close knit environment so what affects one of our workers affects us all including our families. So we definitely would want to have information. And we definitely would want to be prepared in the event of a emergency.” Participant in Employer Focus Group Described role as decision makers. Smaller businesses described their role as leader of employees and many indicated their business had a strong sense of family.

Public Wants to Hear From Local Leaders: 

Public Wants to Hear From Local Leaders Focus groups conducted May 23—May 31 Calverton, Maryland Nashville, Tennessee Chicago, Illinois Tested general awareness and knowledge re pandemic influenza and the role of community leaders in distributing messages and materials about pandemic preparedness.

Blog Summit Overview: 

Blog Summit Overview May 22 – June 27 10, 500 unique visitors in the first week Average of 7 minutes per visit More than 700 comments to 20 Posts 156 links from 61 blogs All 50 states, more than 70 countries, 6 continents

Blog Summit Feedback: 

Blog Summit Feedback Vigorous discussion Themes are emerging Community/local-level preparedness All-hazards vs. pandemic specific preparedness Public awareness concerns and ideas Health care concerns for nurses The potential threat of TB Stockpiling concerns and ideas www.blog.pandemicflu.gov

We Need Your Help: 

We Need Your Help Communities & Individuals Champions Influencers Leaders HHS

Panel Discussion: 

Panel Discussion Greg Dworkin, MD FluWiki Dennis Roche FedEx Russell M. Nelson, MD, PhD Latter Day Saints Susan Crosson-Knutson Lions Clubs Joseph Bocchini, MD American Academy of Pediatrics

Slide33: 

Lunch Please help yourself on the Lower Level and go to your color-coded breakout rooms on lower level.

Working Lunch: 

Working Lunch Breakout Sessions: Green: Ashlawn Employer Red: Sagamore I Health Blue: Sagamore II Health Yellow: Madison Faith-Based Orange: Grand Ballroom I Community

Slide35: 

Report Out

Thank You: 

Thank You John Agwunobi, MD, MBA, MPH Assistant Secretary for Health U.S. Department of Health and Human Services