Passport Blend Business Plan 2

Passport BlendBrewing up the opportunity for youth to develop entrepreneurial skills : 

Passport BlendBrewing up the opportunity for youth to develop entrepreneurial skills Business Plan

Mission Statement : 

Mission Statement To provide employment and on the job training skills, and emphasize business development for youth who have aged out of foster care.

The Team : 

The Team Youth Interns – Porscha McCracken (plus one other youth) Belmont Intern – Jacqui Alexander Youth Focus Groups Opportunity Passport Coordinator – Katie Adriano Vocation Coordinator – Ryan Moore Director of Youth Connections – Pam Cash Director of Finance – Diana Cavender Director of Fund Development – Melissa Houck

Market Summary : 

Market Summary Engagement of Dynamic Youth Quality Product Preliminary Feasibility Positive Realistic Goals for Year

Opportunities : 

Opportunities Limited Competition for Fair Trade Ability to Work with Local Company Small Consumer Base Established 40% of shared profits

Competition : 

Competition All Coffee Shops Restaurants Grocery Stores Other Nonprofits and Churches Selling Coffee Products

Business Concept : 

Business Concept Youth Connections (Monroe Harding) has partnered with Bongo Java to provide employment skills and on the job training for youth who have aged out of foster care . Youth Connections will sell bags of Bongo Java’s coffee around the Nashville area. The youth will sell organic and fair-trade certified coffee. Passport Blend is our brand. The brew that Passport Blend is selling has been hand picked by staff and youth working on the project and is named The Lovely Roast. Money raised will provide income for youth and Youth Connections; a one-stop resource center for youth aging out of foster care.

Goals & Objectives : 

Goals & Objectives One Year Goals 1. Youth Engaged in Process 2 interns 2 employees Monthly Focus Groups 2. 15 Partners Selling Coffee 3. 150 14 oz. Bags Distributed Weekly 4. Incorporate All of MH in Process

Financial Plan : 

Financial Plan Coming Soon!

Resource Requirements : 

Resource Requirements Driver Space Policy and Procedures Developed Financial Plan Developed

Risks & Rewards : 

Risks & Rewards Risks Engaging Youth Money at YC – Security No Interest in Product Public Perception Merchandise Ruined Rewards Engaging Youth Youth Connections financial and publicity Bongo Java Community

The Lovely Roast : 

The Lovely Roast A project of Monroe Harding, Inc. Order NOW online at www.monroeharding.org or call 664-1509