busn 450 wimm bill dann case

Wimm–Bill–Dann: 15 Years in Business - Case Study:

Presented by: Laura Barton, Brenna Frisby & Roman Laguta , BUSN 450-423 Group 2 Wimm –Bill– Dann : 15 Years in Business - Case Study BUSN 450-423 Group 2

Wimm-Bill-Dann (WBD):

Wimm -Bill- Dann (WBD) Since opening in 1992, Wimm -Bill- Dann has become the market leader in dairy products and children’s food in Russia and one of the leading players in the market for non-alcoholic drinks in Russia and the CIS. Wimm -Bill- Dann has more than 35 production facilities in Russia, Ukraine and Central Asia.* *WBD corporate website

DBM Strategy:

DBM Strategy Chose to expand market scope through diversification

Strategy Methods:

Strategy Methods Use of Mergers & Acquisition Take over Lianozovo Dairy Acquired stakes in Baby Food Plant Gained control of 12 enterprises Acquired interest in several breweries across the country

How to measure to ensure things get done!:

How to measure to ensure things get done ! Orders Forecast per Product Line New Product Releases Number of Companies Purchased

Metric #1 Orders Forecast per Product Line:

Metric #1 Orders Forecast per Product Line Measures Location Prepare for future orders Quickly read changes in consumer buying patterns With collaborative demand forecasts the retailer now had a better estimate of future outflows Areas for Improvement Improve product differentiation To react quicker towards competitors Measures accuracy of the order forecasts compared to actual orders placed Alignment Help improve product diversification

Metric #2 New Product release:

Measures Location Compare desired to actual number of products being released each quarter/year Areas of Improvement Diversification into higher value segments Premium yogurts or bottled milk Other products where milk can be used Ice-cream Alignment Directly measures diversity Promotes company growth Metric #2 New Product release

Metric #3 Number of Companies Purchased:

Metric #3 Number of Companies Purchased Measures Location Number of countries that recognize WBD Areas of Improvement Gain recognition in the European market Alignment Aligned with the strategy of geographical diversification Growth

Thank you:

Thank you

References:

References Shchegrova , N. (2008). Wimm -Bill- Dann : 15 years in business. In G. Johnson, K. Scholes , & R. Whittington, Exploring Corporate Strategy (pp. 773-778). Essex: Pearson Education Limited. Wimm -Bill- Dann . (2008). Company Snapshot . Retrieved March 21, 2011, from Wimm -Bill- Dann : http://www.wbd.com/profile/snapshot/