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A Brief Introduction to China Sporting Goods Industry: 

A Brief Introduction to China Sporting Goods Industry By Li Jiuquan (Charles) China Sporting Goods Federation

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Sports Equipment Administrative Center of China General Administration of Sport Procurement Department of Chinese Olympic Committee Marketing Department of Chinese Olympic Committee China Sporting Goods Federation

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Unprofitable association comprised of various companies and enterprises engaged in production, circulation, scientific research of sporting goods, and customer representative units. Full member of WFSGI

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Committee of Infrastructure, Distribution, Fitness Equipment, Sports Shoes, Sports Apparel, Sports Equipment

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China’s sports industry grows up rapidly, and is reputed as a sunrise industry, with huge potentials and broad prospect. Population: 1.3 Billion Regular Sports Participants: 0.4 Billion

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A large number of renowned international sports brands have entered Chinese market successfully.

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3 relatively centralized production bases the Bohai Bay Rim the Pearl River Delta the Yangtze River Delta

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Statistics of the related department: Number of registered Sports enterprises >30,000 Total production value of sporting goods > RMB 50 billion

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CSGF vigorously advocates that enterprises shall assume the social responsibility for maintaining the interests of workers, protecting the environment and being human-centered while consistently protecting intellectual property rights and the interests of enterprise owners.

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The “China International Sporting Goods Show” keeps developing and expanding with the rapid development of Chinese sporting goods industry.

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100,000 M2 Exhibition Space 1,000 Exhibitors 3,000 Brands 60,000 Trade Visitors

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About 3000 brands participate in the SportShow

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The SportShow has become the best approach for international brands to enter China to establish marketing network and seek cooperation partners.

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Interested Product Categories Stadium/Gym Facilities 10% Media 1% Textile/Shoe Material 5% Fitness Equipment 15% Competition Equipment 15% Sport Apparatus & Nutrition 9% Others 2% Sportswear 20% Outdoor & Leisure 18 %

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Why Visit Others 1% Service/Product Promotion 5% Seek Agents 8% Get Industry Information 15% Seek Cooperation 15% Gather Information 10% Buy Product 24% Make New Orders 24%

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Who Clubs & Others 9% Sports Authorities & Institutes 6% Department Store/Supermarket 6 % Distributors 10% Importer/Exporter 10% Retailers 21% Agents/Wholesalers 26% Manufacturers/Suppliers 12%

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Who (Visitors) Ordinary Staff 2% Technical Staff 5% Marketing Staff 10% Managers 10% Others 3% President/General Manager 37% CEO 32%

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Sports Apparatus 2% Textile & Shoe Material 1% Media & Others 3% Sports Wear 9% Stadium & Gym 11% Outdoor & Leisure 11% Competition Equipment 34% Fitness Equipment 29% Product Categories

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Purpose of Exhibiting Others 1% New Products Promotion 12% Get Industry Information 12% Sale Promotion 13% Build Brand 34% Seek Cooperation/Agents 28%

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2 SportShows each year SportShow Summer SportShow Winter

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◆ high growth of economy All these undoubtedly provide major opportunities for the production of sporting goods and the development of the consumption market. ◆ continuous rising of Chinese people’s living standards ◆ dramatic changes of the mass consumption structure ◆ rapid increase of the demands for sports consumption ◆ the 2008 Olympic Games

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Thanks & Welcome to China.

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Charles (Li Jiuquan) Tel: +86-10-87182643 Fax:+86-10-67102689 Email: charles@SportShow.com.cn