Creating Community Vision - Strategic Planning

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Creating a Community Vision 2010 Economic Development Strategic Plan:

Creating a Community Vision 2010 Economic Development Strategic Plan

Community Vision:

Community Vision How to go beyond the label? An ‘Asian city with good restaurants and a relatively safe and comfortable’ environment

Community Vision:

Community Vision All cities have a certain image or identity by which people know of and think about that city. Monterey Park’s “Image” – is expressed in its core attributes as measured by the survey of consumers, focus groups, and interviews

Community Vision:

Community Vision City “Influentials” underscore an emphasis on the positives of neighborhood life Only in certain shopping opportunities, does Monterey Park clearly lag behind

Community Vision:

Community Vision The Top Priority for Monterey Park is modern and updated development that also: Creates More Local Jobs Reduces/minimizes Traffic Congestion Green/More Energy Efficient

Community Vision:

Community Vision Proposed community actions in the Plan for achieving the priorities: Cleaning up, Modernizing, and Making the city more communally accessible

Long Term Goals to attain the Vision:

Long Term Goals to attain the Vision Increase the Economic Competitiveness of Monterey Park Maximize Public Revenues Create Attractive Pedestrian Oriented Environments Create Destination Retail/Entertainment Opportunities

Long Term Goals to attain the Vision:

Long Term Goals to attain the Vision Support Existing Businesses by working with the Chamber of Commerce Diversify the City’s Economic Base of Jobs and Wages Provide a Good Jobs/Housing Mix

Long Term Goals to attain the Vision:

Long Term Goals to attain the Vision Provide Good Economic Data and Indicators for Decision Makers Develop and Promote a Strong Brand Identity and Image for Monterey Park Develop a Wide Array of Retail Opportunities

Avenues to Attain the Vision:

Avenues to Attain the Vision Monterey Park can improve its competitive position in the western San Gabriel Valley and build upon its diverse cultures and strong Asian restaurant draw by broadening its mix of retail, entertainment and restaurant opportunities Opportunities can potentially be realized in districts such as the Downtown/CBD, the North Atlantic area, Market Place and the Los Angeles Corporate Center

Avenues to Attain the Vision:

Avenues to Attain the Vision Opportunity exists to shift the Monterey Pass Road industrial corridor to more office/technology center in the future and potentially capture a share of the emerging “green and bio-tech technology” industries.

Avenues to Attain the Vision:

Avenues to Attain the Vision Redevelopment financial assistance and other financing techniques will be needed to play an important role in revitalizing areas Redevelopment and other financing programs can be used to assist merchants in the revitalization of older stores and restaurants

Avenues to Attain the Vision:

Avenues to Attain the Vision Medical centers in the Mid-Atlantic and the North Garfield districts should continue to be strong employment centers in the City and potentially spin-off more professional and medical employment opportunities

Avenues to Attain the Vision:

Avenues to Attain the Vision Hotel/motel lodging activities could be strengthened both for its connection to the business centers and to continue to serve tourists and international visitors

Avenues to Attain the Vision:

Avenues to Attain the Vision Mixed use development, including residential over retail development, will continue to encourage new pedestrian oriented shoppers to live, work and shop in this district.

Avenues to Attain the Vision:

Avenues to Attain the Vision Office, business park and technology oriented employment will continue to be concentrated in the Los Angeles Corporate Center and the Saturn Business Center

Community-wide improvements:

Community-wide improvements The City could also greatly benefit from Enhanced streetscapes Pedestrian level improvements, Way-finding and entry signage Better parking management

Integration and Implementation of the Vision:

Integration and Implementation of the Vision Needs to be integrated into both the citywide budgeting process and Coordinated with all city departments, particularly the Planning Public Works Redevelopment

Renew the General Plan Economic Development Element:

Renew the General Plan Economic Development Element The Economic Development Element establishes goals and policies, as well as means of implementation and responsible agencies, to guide City efforts to maintain an economically viable community.

Renew the General Plan Economic Development Element:

Renew the General Plan Economic Development Element The 2011 update to the Economic Development Element serves as a bridge between Elements of the City of Monterey Park General Plan , particularly the Land Use Element and other related elements with the 2010 Economic Development Strategic Plan .

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