logging in or signing up 4 18 Personality Brainy007 Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 302 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: August 03, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Attitude: Attitude Attitude: Cognitive representation that summarizes an individual’s evaluation of a particular person, group, action or idea Why do we care about attitude and its change? Slide2: Attitude toward the behavior Subjective norm Intention Behavior Perceived behavioral control Theory of Planned Behavior (Ajzen, 1980; 1991) Attitude Formation: Attitude Formation Three Sources of Attitude Formation Cognitive information: What people know about an attitude object Affective information: How people feel about the attitude object Behavioral information: People’s past, present and future interactions with the attitude object Attitude Change: Attitude Change Where is your mustache? Personality: Personality Definition The unique and relatively stable pattern of behaviors, thoughts, and emotions shown by individuals Distinction between Personality and Attitude Object Stability Examples? Trust, Propensity to trust, Self-efficacy, Initiative, Ambition, Commitment… Why do we care?: Why do we care? 'Does personality matter in terms of predicting human behavior?' Strong vs. weak situation How do we measure personality?: How do we measure personality? Too many dimensions to measure Each personality-related adjective has its own dimension Idiosyncratic approach till 1970’s Major source of criticism against personality approach More organized approach equipped with the development of factor analysis methodology Big 5 Model Big 5 Factors: Big 5 Factors Extraversion Initiative, ambitious, sociable, expressive… I like lots of excitement in life I usually am very cheerful Emotional stability Anxious, depressed, angry, embarrassed, insecure… I often worry about things that are out of my control I usually feel sad or 'down' Big 5 Factors (con’d): Big 5 Factors (con’d) Agreeableness Courteous, flexible, trusting, cooperative, forgiving, soft-hearted… I generally am quite courteous to other people People never think I am cold and shy Conscientiousness Thorough, responsible, organized… I keep my room neat and clean People generally find me to be extremely reliable Openness to experience Imaginative, curious, broad-minded, artistically sensitive… I have a lot of curiosity I enjoy the challenge of change Personality and hiring decision: Personality and hiring decision Despite little evidence of direct relationship between personality and performance, some still enforce the idea of personality test in hiring decisions Cultural Differences in Personality: Cultural Differences in Personality No direct research yet Examples Asian vs. American Executives Variance in personality scores: Asian vs. American Relative importance in hiring decisions Takeaways: Takeaways Personality matters the most when the effect of context is weak! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.