Presentation Transcript
Attitude: Attitude Attitude: Cognitive representation that summarizes an individual’s evaluation of a particular person, group, action or idea
Why do we care about attitude and its change?
Slide2: Attitude
toward the behavior Subjective
norm Intention Behavior Perceived behavioral control Theory of Planned Behavior (Ajzen, 1980; 1991)
Attitude Formation: Attitude Formation Three Sources of Attitude Formation
Cognitive information: What people know about an attitude object
Affective information: How people feel about the attitude object
Behavioral information: People’s past, present and future interactions with the attitude object
Attitude Change: Attitude Change Where is your mustache?
Personality: Personality Definition
The unique and relatively stable pattern of behaviors, thoughts, and emotions shown by individuals
Distinction between Personality and Attitude
Object
Stability
Examples?
Trust, Propensity to trust, Self-efficacy, Initiative, Ambition, Commitment…
Why do we care?: Why do we care?
'Does personality matter in terms of predicting human behavior?'
Strong vs. weak situation
How do we measure personality?: How do we measure personality? Too many dimensions to measure
Each personality-related adjective has its own dimension
Idiosyncratic approach till 1970’s
Major source of criticism against personality approach
More organized approach equipped with the development of factor analysis methodology
Big 5 Model
Big 5 Factors: Big 5 Factors Extraversion
Initiative, ambitious, sociable, expressive…
I like lots of excitement in life
I usually am very cheerful
Emotional stability
Anxious, depressed, angry, embarrassed, insecure…
I often worry about things that are out of my control
I usually feel sad or 'down'
Big 5 Factors (con’d): Big 5 Factors (con’d) Agreeableness
Courteous, flexible, trusting, cooperative, forgiving, soft-hearted…
I generally am quite courteous to other people
People never think I am cold and shy
Conscientiousness
Thorough, responsible, organized…
I keep my room neat and clean
People generally find me to be extremely reliable
Openness to experience
Imaginative, curious, broad-minded, artistically sensitive…
I have a lot of curiosity
I enjoy the challenge of change
Personality and hiring decision: Personality and hiring decision Despite little evidence of direct relationship between personality and performance, some still enforce the idea of personality test in hiring decisions
Cultural Differences in Personality: Cultural Differences in Personality No direct research yet
Examples
Asian vs. American Executives
Variance in personality scores: Asian vs. American
Relative importance in hiring decisions
Takeaways: Takeaways Personality matters the most when the effect of context is weak!