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Eating Smart Starts In Your Cart: 

Eating Smart Starts In Your Cart Weis Markets, Inc. HealthyBites® Paula Shipman, RD, LDN Cheryl Gamber, RD, LDN

Objectives: 

Objectives Participants should be able to: List components of Weis Markets HealthyBites® program Understand how educational grocery store tours can promote healthful food choices for adults and students Know how to design a store tour

What is HealthyBites®?: 

What is HealthyBites®? Weis Markets’ Consumer Nutrition and Wellness initiative Launched: 2003 Mission: to educate consumers of all ages on how to make healthier food choices Staff: 2 full-time and 1 part-time RD’s

HealthyBites® Newsletters In-store & on the web: 

HealthyBites® Newsletters In-store & on the web Wellness News You Can Use 6 New Issues per Year Educating consumers on Health & Wellness topics, recipes & meal solutions

HealthyBites® In-store Display: 

HealthyBites® In-store Display Offering sales on foods in the circular and at specially-marked displays Overhead nutrition messaging as consumers shop

HealthyBites® On-line: 

HealthyBites® On-line www.weismarkets.com click on HealthyBites® Newsletter archives Fruits & Veggies – More Matters™ Kids Korner “Ask Karen” SNAP materials Links

HealthyBites® In the Community: 

HealthyBites® In the Community Kids, Women & Senior Fests Cooking Demos Weis Store Grand Openings

HealthyBites® Grocery Store Tours: 

HealthyBites® Grocery Store Tours Goals: Help consumers shop wisely and economically for nutritious options. Provide healthful meal solutions throughout tour - making it easy for consumers to put what they learn into practice.

HealthyBites® Grocery Store Tours: 

HealthyBites® Grocery Store Tours Important Things Store Tours Can Do: Anecdotally, tours provide a high level of satisfaction for participants as an educational format

HealthyBites® Grocery Store Tours: 

HealthyBites® Grocery Store Tours Important Things Store Tours Can Do: Allows consumers to SLOW down and re-focus on new meal solutions Provides opportunities for group interactions, questions and idea-sharing Shows groups how eating well doesn’t have to cost a lot!

HealthyBites® Grocery Store Tours: 

HealthyBites® Grocery Store Tours Important Things Store Tours Can Do: Extends classroom format of nutrition education Can be offered on a wide array of topics Offers hands-on approach relevant to kids and adults alike Provides multi-sensory experience

Tips for a Successful Tour: 

Tips for a Successful Tour Identify participant characteristics Break barriers Understand store operations Develop tour specifics

Identifying Group Characteristics: 

Identifying Group Characteristics Group size What does the group have in common? What are specific / required goals of the group? Develop tour theme with group’s input

Breaking Barriers: 

Breaking Barriers Are chaperones needed? Does the group require a permission slip, etc? Is transportation to the store needed? Is additional funding needed? Do any participants have disabilities?

Understanding Store Operations: 

Understanding Store Operations Coordinate with store manager Meet key staff Know store layout and foods Know store programs

Tour Logistics: 

Tour Logistics Registration tips Keeping to time allowances Choosing a tour leader Training tour leaders Creating a script / lesson plan Pre-tour (or) follow-up activities Evaluation

More Tour LogisticsScript Writing: 

More Tour Logistics Script Writing Main Theme  Three Focused Topics/Areas/Stations  Take-home Messages

More Tour LogisticsScript Writing: 

More Tour Logistics Script Writing Main Theme: Fruits & Veggies - More Matters™ Choose from a variety of colors of F&V – and include all forms: fresh, frozen, canned, dried and 100% juice

More Tour LogisticsScript Writing: 

More Tour Logistics Script Writing Station #1: Fresh Produce Take-home Messages: Keep it economical: Choose seasonal, use circular ads Nutrition message: Choose variety of colors for variety of phytonutrients/vitamins Meal solutions: Include a recipe or idea using a seasonal fruit / veggie

More Tour LogisticsScript Writing: 

More Tour Logistics Script Writing Station #2: Canned / Dried F&V Take-home Messages: Keep it economical: Choose private label, use coupons, circular ads Nutrition message: Canned F&V are picked at peak freshness - Choose lower sodium, lower sugar (dried/canned) Meal solutions: Include a recipe or idea using a canned or dried F&V

More Tour LogisticsScript Writing: 

More Tour Logistics Script Writing Station #3: Frozen F&V Take-home Messages: Keep it economical: Choose private label, use circular ads Nutrition message: Frozen F&V are picked at peak ripeness Meal solutions: Include a recipe or idea using frozen F&V – quick solutions

More Tour LogisticsScript Writing: 

More Tour Logistics Script Writing Station #4: 100% Juice Take-home Messages: Keep it economical: Choose private label, use coupons, circular ads Nutrition message: Choose 100% Juice (lower sodium veggie juice) - describe benefits of enhanced components - explain Healthy Beverage Guidelines Meal solutions: Include a recipe or idea using juice in marinades, etc

More Tour LogisticsHandouts: 

More Tour Logistics Handouts Tour Handouts - Participants Summary sheet of tour FDA food labeling handout, nutrition newsletters from store, recipes, other relevant info about your take-home messages Educational reinforcement materials Tour Handouts - Leader Pre-Tour (or) Follow-up activities Evaluation

Group Activity: 

Group Activity Design a Store Tour Pilot

How to Contact Us: 

How to Contact Us Address: Weis Markets HealthyBites® 1000 South 2nd Street P.O. Box 471 Sunbury, PA 17801 Email: healthybites@weismarkets.com Website: www.weismarkets.com click HealthyBites®