Slide 1:An Evolution For The Golf Industry


Slide 2:Market Opportunity The large population of committed golfers (12.8 Million) coupled with the enormous supply of unused tee times (13.5 Million; 41%) creates a significant market opportunity for Private Clubs. “Committed golfers -those who play 8 or more rounds per year- are responsible for the majority of golf activity: 91% of all rounds played and 87% of all golf related spending.” –NGF, May 2008


Slide 3:Market Opportunity The large population of committed golfers (12.8 Million) coupled with the enormous supply of unused tee times (13.5 Million; 41%) creates a significant market opportunity for Private Clubs. “Finding innovative ways of courting prospective members will be key to the on-on-going success of private clubs.” –Jim Spragg, Plus Fore Management, March 2009


Slide 4:Market Opportunity The large population of committed golfers (12.8 Million) coupled with the enormous supply of unused tee times (13.5 Million; 41%) creates a significant market opportunity for Private Clubs.


Slide 5:Market Opportunity The large population of committed golfers (12.8 Million) coupled with the enormous supply of unused tee times (13.5 Million; 41%) creates a significant market opportunity for Private Clubs. Club Control


Slide 6:Boxgroove.com allows participating clubs to offer tee times to subscribing golfers. As each club posts available tee times, they can fully control who may see and book tee times. Whether the goal is increased membership or increased revenue (or both), the club is always in control. Business Model Overview


Slide 7:Boxgroove.com allows participating clubs to offer tee times to subscribing golfers. As each club posts available tee times, they can fully control who may see and book tee times. Whether the goal is increased membership or increased revenue (or both), the club is always in control. Business Model Overview


Slide 8:Boxgroove.com allows participating clubs to offer tee times to subscribing golfers. As each club posts available tee times, they can fully control who may see and book tee times. Whether the goal is increased membership or increased revenue (or both), the club is always in control. Business Model Overview


Slide 9:Boxgroove.com allows participating clubs to offer tee times to subscribing golfers. As each club posts available tee times, they can fully control who may see and book tee times. Whether the goal is increased membership or increased revenue (or both), the club is always in control. Business Model Overview


Slide 10:Boxgroove.com golfers can request tee times from participating clubs and other subscribing golfers. Participating clubs can evaluate the profile of the requestor and optionally extend a tee time at a price of their choosing. The club is always in full control of the transaction! Business Model Overview


Slide 11:Boxgroove.com golfers can request tee times from participating clubs and other subscribing golfers. Participating clubs can evaluate the profile of the requestor and optionally extend a tee time at a price of their choosing. The club is always in full control of the transaction! Business Model Overview


Slide 12:Boxgroove.com golfers can request tee times from participating clubs and other subscribing golfers. Participating clubs can evaluate the profile of the requestor and optionally extend a tee time at a price of their choosing. The club is always in full control of the transaction! Business Model Overview


Slide 13:Boxgroove.com golfers can request tee times from participating clubs and other subscribing golfers. Participating clubs can evaluate the profile of the requestor and optionally extend a tee time at a price of their choosing. The club is always in full control of the transaction! Business Model Overview


Slide 14:Boxgroove.com golfers can request tee times from participating clubs and other subscribing golfers. Participating clubs can evaluate the profile of the requestor and optionally extend a tee time at a price of their choosing. The club is always in full control of the transaction! Business Model Overview


Slide 15:Boxgroove.com golfers can request tee times from participating clubs and other subscribing golfers. Participating clubs can evaluate the profile of the requestor and optionally extend a tee time at a price of their choosing. The club is always in full control of the transaction! Business Model Overview


Slide 16:Even with modest participation, the revenue model works for both Boxgroove.com and private clubs. Consider the following realistic assumptions: Club Revenue Model


Slide 17:The Club Decides… …How Many Tee Times to Market …Which Tee Times to Market …The Price Of Tee Times …What Is Included In The Greens Fee …What Golfer Profile Can Purchase Tee Times …How Often A Golfer Can Purchase Tee Times …Whether Or Not To Accept Tee Time Requests The Club Retains Total Control


Slide 18:Strategy: The Local “Test Drive” Goal: Use Boxgroove.com to court prospective members with available tee times. Criteria: Days/Times: T-Th (12:00, 12:10, 12:20) Maximum Players: 2 Geography: Golfer must live in the club’s market area (e.g. within XX miles of the club) Club Affiliation: Golfer must not be a member of another private country club Handicap: T-Th (Any) Repeat Play: Golfer may only book tee times one time per golf season Incidentals: Cart, Lunch in Club House Price Per Golfer: $100 The Club Retains Total Control


Slide 19:Strategy: The Local “Test Drive” Goal: Use Boxgroove.com to court prospective members with available tee times. Criteria: Days/Times: T-Th (12:00, 12:10, 12:20) Maximum Players: 2 Geography: Golfer must live in the club’s market area (e.g. within XX miles of the club) Club Affiliation: Golfer must not be a member of another private country club Handicap: T-Th (Any) Repeat Play: Golfer may only book tee times one time per golf season Incidentals: Cart, Lunch in Club House Price Per Golfer: $100 The Club Retains Total Control Revenue Summary: Boxgroove.com Tee Times Per Week 9 Weeks Per Month 4 Golf Months Per Year 6 Boxgroove.com Members Per Tee Time 2 Greens Fee Per Tee Time $ 100 Boxgroove.com Brokerage Fee 15%


Slide 20:Strategy: The Local “Test Drive” Goal: Use Boxgroove.com to court prospective members with available tee times. Criteria: Days/Times: T-Th (12:00, 12:10, 12:20) Maximum Players: 2 Geography: Golfer must live in the club’s market area (e.g. within XX miles of the club) Club Affiliation: Golfer must not be a member of another private country club Handicap: T-Th (Any) Repeat Play: Golfer may only book tee times one time per golf season Incidentals: Cart, Lunch in Club House Price Per Golfer: $100 The Club Retains Total Control Net Annual Club Revenue $ 36,720 Annual Country Club Investment $ 0 Revenue Summary: Boxgroove.com Tee Times Per Week 9 Weeks Per Month 4 Golf Months Per Year 6 Boxgroove.com Members Per Tee Time 2 Greens Fee Per Tee Time $ 100 Boxgroove.com Brokerage Fee 15%


Slide 21:Strategy: Out of Market Reciprocity Goal: Create incremental revenue from other, non- local country club members. Criteria: Days/Times: T-F (1:30, 1:45), Sat-Sun (10:30, 10:45) Maximum Players: 4 Geography: Golfer must not live in the club’s market area (e.g. within XX miles of the club) Club Affiliation: Golfer must be a member of another private country Handicap: T-F (Any), Sat-Sun (Less than 20) Repeat Play: Golfer may only book tee times three times per golf season Incidentals: Cart, Sleeve of Logo Balls Price Per Golfer: $105 The Club Retains Total Control


Slide 22:Strategy: Out of Market Reciprocity Goal: Create incremental revenue from other, non- local country club members. Criteria: Days/Times: T-F (1:30, 1:45), Sat-Sun (10:30, 10:45) Maximum Players: 4 Geography: Golfer must not live in the club’s market area (e.g. within XX miles of the club) Club Affiliation: Golfer must be a member of another private country Handicap: T-F (Any), Sat-Sun (Less than 20) Repeat Play: Golfer may only book tee times three times per golf season Incidentals: Cart, Sleeve of Logo Balls Price Per Golfer: $105 The Club Retains Total Control Revenue Summary: Boxgroove.com Tee Times Per Week 12 Weeks Per Month 4 Golf Months Per Year 6 Boxgroove.com Members Per Tee Time 4 Greens Fee Per Tee Time $ 105 Boxgroove.com Brokerage Fee 15%


Slide 23:Strategy: Out of Market Reciprocity Goal: Create incremental revenue from other, non- local country club members. Criteria: Days/Times: T-F (1:30, 1:45), Sat-Sun (10:30, 10:45) Maximum Players: 4 Geography: Golfer must not live in the club’s market area (e.g. within XX miles of the club) Club Affiliation: Golfer must be a member of another private country Handicap: T-F (Any), Sat-Sun (Less than 20) Repeat Play: Golfer may only book tee times three times per golf season Incidentals: Cart, Sleeve of Logo Balls Price Per Golfer: $105 The Club Retains Total Control Net Annual Club Revenue $ 102,816 Annual Country Club Investment $ 0 Revenue Summary: Boxgroove.com Tee Times Per Week 12 Weeks Per Month 4 Golf Months Per Year 6 Boxgroove.com Members Per Tee Time 4 Greens Fee Per Tee Time $ 105 Boxgroove.com Brokerage Fee 15%


Slide 24:Contact Information For more information about Boxgroove.com: Visit Our Web Site… Contact Us Directly… We Are Currently Enrolling Clubs…Join Today! Gary Owens President of Golf Operations, 30 Year PGA Golf Professional Gary.Owens@Boxgroove.com Phone/Fax 1.888.918.1872