Online PR For The Entrepreneur

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Slide 1:

Online PR for the Entrepreneur How an entrepreneur can build awareness and generate leads through web and social media channels.

Company Introduction:

Company Introduction Bop Design is a boutique marketing communications firm that understands the challenges of small business. We provide the following services: Brand Strategy Develop Ideal Customer Profile Develop Unique Value Proposition Create key brand messaging to customer segments Lead Generation Web marketing, SEO, advertising, email marketing, direct mail and social media Ad Agency Quality for Small Business Budgets Serve as an outsourced marketing department

Public Relations- Definition:

Public Relations- Definition Function of communicating your company’s image and brand to a target audience in an attempt to position yourself or the company as a thought leader PR should be part of lead generation; not just a way to promote goodwill in the public A good reputation leads others to make conclusions about the corporate brand Not “free advertising”- requires time and effort to establish your company as go-to source

Traditional PR:

Traditional PR Traditional media channels Print- SDBJ, U-T, Daily Transcript, San Diego Magazine Broadcast- KUSI, Cox Channel 4, KPBS Radio- KOGO, KFMB, XTRA Air time or Print Space Expert on a specific topic Problem = $$$$$ and Time Many years to develop media relationships PR agencies start at 3k a month

Thought Leadership for Entrepreneur:

Thought Leadership for Entrepreneur Thought Leader Toolkit Articles Events Books Case Studies White Papers Podcasts Research Reports Newsletters Blogs Guides Social Media

Article Distribution:

Article Distribution FREE Article Distribution Google Knol, Ezine, Ehow, HubPages, Squidoo, etc. Hundreds of article directories Discuss a topic that is useful to the audience Repurpose blog entries as articles External link with keyword in text in Bio Section San Diego Family Therapist Search engines like external links and content Helps rise up Google, Yahoo! and Bing Set up Google Alerts

Social Media Discussions:

Social Media Discussions

LinkedIn Groups:

LinkedIn Groups San Diego Health Professionals Alliance

Slide 9:

Thank You! Contact: Jeremy Durant jeremy@bopdesign.com www.bopdesign.com 760.470.1275

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