CU Home Buyers Plan - Collider Project - Robert Christiansen (Final)

The Credit Union Home Buyers Plan:

The Credit Union Home Buyers Plan Created by: Robert Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan - R. Christiansen 2 Bringing the CU Home Buyer Plan to Life: What is it? Survey Methodology Results Summary Marketing Opportunity Banking System Forms CU Home Buyers Plan Agenda

CU Home Buyers Plan:

CU Home Buyers Plan What is it? 3 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan The Details: 20% matched contribution on up to a maximum of $2,000 in member contributed savings for a maximum contribution of $2,000 over the life of the plan Underlying investments may vary Guaranteed Non-Guaranteed The Clawback Must be set up and administered in branch What is it? 4 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan What is it? 5 CU Home Buyers Plan - R. Christiansen Hold up… Down Payment Assistance programs have failed in the past… What makes this program any different?

CU Home Buyers Plan:

CU Home Buyers Plan - R. Christiansen 6 Bringing the CU Home Buyer Plan to Life: What is it? Survey Methodology Results Summary Marketing Opportunity Banking System Forms CU Home Buyers Plan Agenda

CU Home Buyers Plan:

CU Home Buyers Plan Survey 7 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

Is the CU Home Buyers Plan something young people see value in and/or want? Under 35 Crosstab Is the CU Home Buyers Plan something first time home buyers (ie: current young, non-home-owners) see value in and/or want? Under 35 and Non-Home Owners Crosstab Is the CU Home Buyers Plan something that would be supported by Senior Management/Executive? Senior Management/Executive Crosstab CU Home Buyers Plan Survey Setup 8 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

Created and analyzed survey results with Survey Monkey Number of Respondents 76 Respondents Survey Distribution Facebook Twitter Crash Network National Young Leaders Online Network Note: Most respondents are likely Canadian, given my social connection CU Home Buyers Plan Survey Setup 9 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Survey Results 10 CU Home Buyers Plan - R. Christiansen

Under 35 Years Under 35 Years, Non Home Owner Senior Management/Executive:

Under 35 Years Under 35 Years, Non Home Owner Senior Management/Executive Cross Tabulated Results CU Home Buyers Plan - R. Christiansen 11

CU Home Buyers Plan:

CU Home Buyers Plan Survey Results 12 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Survey Results 13 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Survey Results 14 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Survey Results 15 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Summary: Young people want Fis to provide some financial incentive in a mortgage transaction $250 to $1,000 range The financial incentive the CU Home Buyers Plan offers is enough of an incentive to save for a down payment The financial incentive the CU Home Buyers Plan offers is enough of an incentive to obtain mortgage financing at the FI offering such incentive Most FIs do not provide a financial incentive to obtain mortgage financing The one’s that do cover fees: $200 - $300 Summary 16 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan - R. Christiansen 17 Bringing the CU Home Buyer Plan to Life: What is it? Survey Methodology Results Summary Marketing Opportunity Banking System Forms CU Home Buyers Plan Agenda

CU Home Buyers Plan:

CU Home Buyers Plan Marketing Opportunity 18 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Marketing Opportunity 19 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Marketing Opportunity 20 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan - R. Christiansen 21 Bringing the CU Home Buyer Plan to Life: What is it? Survey Methodology Results Summary Marketing Opportunity Banking System Forms CU Home Buyers Plan Agenda

CU Home Buyers Plan:

CU Home Buyers Plan Banking System 22 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Forms 23 CU Home Buyers Plan - R. Christiansen

CU Home Buyers Plan:

CU Home Buyers Plan Summary 24 CU Home Buyers Plan - R. Christiansen