logging in or signing up aac Bina Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 150 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 17, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Attitudes and Attitude Change: Attitudes and Attitude ChangePolitical Attitude Change at Bennington College: Political Attitude Change at Bennington CollegePresidential Election 1960: Presidential Election 1960Lorge Vs Asch: Lorge Vs Asch Are Political Attitudes Rational or Blind?Festinger’s Original Cognitive Dissonance Theory: Festinger’s Original Cognitive Dissonance Theory Having Psychologically Inconsistent Ideas In Mind At The Same Time Causes An Aversive Drive State People Distort One or More of Their Inconsistent Ideas to Alleviate the Drive StateCognitions: Cognitions Mild condition I didn’t play with my second favorite toy I was mildly threatened These are psychologically inconsistent and Result in distortion Severe Condition I didn’t play with my second favorite toy I was severely threatened These are psychologically consistent and Do Not Result in distortionEasy Decisions : Easy Decisions Hard Decisions: Hard DecisionsWhat is Psychological Inconsistency?: What is Psychological Inconsistency? Dissonance requires the perception of freedom of choice.What is Psychological Inconsistency: What is Psychological Inconsistency Dissonance Requires Perception of Freedom of Choice Dissonance Requires the Perception that Harm is Done What is Psychological Inconsistency?: What is Psychological Inconsistency? Dissonance Requires the Perception of Freedom of Choice Dissonance Requires the Perception of Harm Dissonance Requires that the Harm be Foreseen or, at least, ForeseeableDissonance Versus Self-Perception Theory: Dissonance Versus Self-Perception Theory Dissonance Posits an Aversive Drive State, Self-Perception Theory Does Not Dissonance Posits Distortions, Self Perception Theory Does Not Dissonance Applies Only to Negative Behaviors, Self-Perception Theory Does Not Is there a Drive State Involved?: Is there a Drive State Involved? Direct Measurement of GSR Alcohol reduces dissonance; stimulants increase it Stroop effects worse under dissonanceDissonance, Arousal, Hedonics: Dissonance, Arousal, HedonicsDistraction and Persuasion: Distraction and Persuasion Festinger Cartoons Janis Coke and Cookies Zimbardo Aversive Stimulation Brock Pursuit Task Distraction, Counter-Arguments, and Distraction: Distraction, Counter-Arguments, and DistractionCentral versus Peripheral Persuasion: Central versus Peripheral PersuasionCentral (Algorithmic) Persuasion : Central (Algorithmic) Persuasion Is reserved for important issues Involves careful reasoning Depends on the Quality of the arguments Peripheral (Heuristic) Persuasion: Peripheral (Heuristic) Persuasion Is for less important issues Relies on superficial aspects if the message, e.g. Source attractiveness, prestige, etc. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
aac Bina Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 150 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 17, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Attitudes and Attitude Change: Attitudes and Attitude ChangePolitical Attitude Change at Bennington College: Political Attitude Change at Bennington CollegePresidential Election 1960: Presidential Election 1960Lorge Vs Asch: Lorge Vs Asch Are Political Attitudes Rational or Blind?Festinger’s Original Cognitive Dissonance Theory: Festinger’s Original Cognitive Dissonance Theory Having Psychologically Inconsistent Ideas In Mind At The Same Time Causes An Aversive Drive State People Distort One or More of Their Inconsistent Ideas to Alleviate the Drive StateCognitions: Cognitions Mild condition I didn’t play with my second favorite toy I was mildly threatened These are psychologically inconsistent and Result in distortion Severe Condition I didn’t play with my second favorite toy I was severely threatened These are psychologically consistent and Do Not Result in distortionEasy Decisions : Easy Decisions Hard Decisions: Hard DecisionsWhat is Psychological Inconsistency?: What is Psychological Inconsistency? Dissonance requires the perception of freedom of choice.What is Psychological Inconsistency: What is Psychological Inconsistency Dissonance Requires Perception of Freedom of Choice Dissonance Requires the Perception that Harm is Done What is Psychological Inconsistency?: What is Psychological Inconsistency? Dissonance Requires the Perception of Freedom of Choice Dissonance Requires the Perception of Harm Dissonance Requires that the Harm be Foreseen or, at least, ForeseeableDissonance Versus Self-Perception Theory: Dissonance Versus Self-Perception Theory Dissonance Posits an Aversive Drive State, Self-Perception Theory Does Not Dissonance Posits Distortions, Self Perception Theory Does Not Dissonance Applies Only to Negative Behaviors, Self-Perception Theory Does Not Is there a Drive State Involved?: Is there a Drive State Involved? Direct Measurement of GSR Alcohol reduces dissonance; stimulants increase it Stroop effects worse under dissonanceDissonance, Arousal, Hedonics: Dissonance, Arousal, HedonicsDistraction and Persuasion: Distraction and Persuasion Festinger Cartoons Janis Coke and Cookies Zimbardo Aversive Stimulation Brock Pursuit Task Distraction, Counter-Arguments, and Distraction: Distraction, Counter-Arguments, and DistractionCentral versus Peripheral Persuasion: Central versus Peripheral PersuasionCentral (Algorithmic) Persuasion : Central (Algorithmic) Persuasion Is reserved for important issues Involves careful reasoning Depends on the Quality of the arguments Peripheral (Heuristic) Persuasion: Peripheral (Heuristic) Persuasion Is for less important issues Relies on superficial aspects if the message, e.g. Source attractiveness, prestige, etc.