logging in or signing up Factors influencing Buyer behaviour Bikash15054 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2148 Category: Entertainment License: All Rights Reserved Like it (3) Dislike it (0) Added: March 11, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: Amapua (15 month(s) ago) Pl allow to download this ppt. Thnaks A K Panda Saving..... Post Reply Close By: Bikash15054 (14 month(s) ago) you can download.... good luck Saving..... Edit Comment Close By: pallab82 (18 month(s) ago) joshhhhhhhhhhhhhh Saving..... Post Reply Close By: Bikash15054 (18 month(s) ago) thanks.....but i cnt undrstd Saving..... Edit Comment Close By: karanwal (20 month(s) ago) its a veru good ppt.how can i download Saving..... Post Reply Close Saving..... Edit Comment Close By: shivei (22 month(s) ago) nice ppt...can i download it??? Saving..... Post Reply Close Saving..... Edit Comment Close By: ruchi_jain (22 month(s) ago) nce one... can i download it for my future refrence Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Factors Influencing Buyer Behaviour : Factors Influencing Buyer Behaviour Buyer/consumer Behaviour : The field of Buyer/consumer Behaviors: “studies how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.” Buyer/consumer Behaviour 2 Made by Bikash How and Why Consumers Buy : Buying behavior is influenced by: Cultural factors Social factors Personal factors Psychological factors 3 Made by Bikash How and Why Consumers Buy How and Why Consumers Buy : Made by Bikash 4 How and Why Consumers Buy Influence Factors Cultural Culture Subculture Social classes How and Why Consumers Buy : Made by Bikash 5 How and Why Consumers Buy Influence Factors Social Reference groups Membership Primary vs. secondary Aspirational vs. dissociative Family Social roles and statuses How and Why Consumers Buy : Made by Bikash 6 How and Why Consumers Buy Influence Factors Personal Age Stage in life cycle Occupation Economic circumstances Lifestyle Personality Self-concept How and Why Consumers Buy : Made by Bikash 7 How and Why Consumers Buy Influence Factors Psychological Motivation Perception Learning Beliefs Attitudes Consumer Buying Decision Process : In addition to understanding how these factors influence consumers, marketers must identify and understand: Who makes the buying decision The types of buying decisions The stages in the buying process 8 Made by Bikash Consumer Buying Decision Process Consumer Buying Decision Process : Made by Bikash Consumer Buying Decision Process Understand Buying roles Buying behavior Buying decision process Initiator Influencer Decider Buyer User 9 Consumer Buying Decision Process : Made by Bikash 10 Consumer Buying Decision Process Understand Buying roles Buying behavior Buying decision process Complex buying behavior Dissonance-reducing buying behavior Habitual buying behavior Variety-seeking buying behavior Consumer Buying Decision Process : Made by Bikash 11 Consumer Buying Decision Process Understand Buying roles Buying behavior Buying decision process Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior Consumer Buying Decision Process : Made by Bikash 12 Consumer Buying Decision Process Postpurchase Behavior: Consumers’ expectations are compared to performance Postpurchase satisfaction influences future behavior Purchasing behavior Word-of-mouth communications Consumer Buying Decision Process : Made by Bikash 13 Consumer Buying Decision Process Marketers should attempt to influence and monitor postpurchase behavior Postpurchase communications reduce dissonance, returns, and order cancellations Talk with customers to discover new uses for existing products Investigate methods of product disposal You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Factors influencing Buyer behaviour Bikash15054 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2148 Category: Entertainment License: All Rights Reserved Like it (3) Dislike it (0) Added: March 11, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: Amapua (15 month(s) ago) Pl allow to download this ppt. Thnaks A K Panda Saving..... Post Reply Close By: Bikash15054 (14 month(s) ago) you can download.... good luck Saving..... Edit Comment Close By: pallab82 (18 month(s) ago) joshhhhhhhhhhhhhh Saving..... Post Reply Close By: Bikash15054 (18 month(s) ago) thanks.....but i cnt undrstd Saving..... Edit Comment Close By: karanwal (20 month(s) ago) its a veru good ppt.how can i download Saving..... Post Reply Close Saving..... Edit Comment Close By: shivei (22 month(s) ago) nice ppt...can i download it??? Saving..... Post Reply Close Saving..... Edit Comment Close By: ruchi_jain (22 month(s) ago) nce one... can i download it for my future refrence Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Factors Influencing Buyer Behaviour : Factors Influencing Buyer Behaviour Buyer/consumer Behaviour : The field of Buyer/consumer Behaviors: “studies how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.” Buyer/consumer Behaviour 2 Made by Bikash How and Why Consumers Buy : Buying behavior is influenced by: Cultural factors Social factors Personal factors Psychological factors 3 Made by Bikash How and Why Consumers Buy How and Why Consumers Buy : Made by Bikash 4 How and Why Consumers Buy Influence Factors Cultural Culture Subculture Social classes How and Why Consumers Buy : Made by Bikash 5 How and Why Consumers Buy Influence Factors Social Reference groups Membership Primary vs. secondary Aspirational vs. dissociative Family Social roles and statuses How and Why Consumers Buy : Made by Bikash 6 How and Why Consumers Buy Influence Factors Personal Age Stage in life cycle Occupation Economic circumstances Lifestyle Personality Self-concept How and Why Consumers Buy : Made by Bikash 7 How and Why Consumers Buy Influence Factors Psychological Motivation Perception Learning Beliefs Attitudes Consumer Buying Decision Process : In addition to understanding how these factors influence consumers, marketers must identify and understand: Who makes the buying decision The types of buying decisions The stages in the buying process 8 Made by Bikash Consumer Buying Decision Process Consumer Buying Decision Process : Made by Bikash Consumer Buying Decision Process Understand Buying roles Buying behavior Buying decision process Initiator Influencer Decider Buyer User 9 Consumer Buying Decision Process : Made by Bikash 10 Consumer Buying Decision Process Understand Buying roles Buying behavior Buying decision process Complex buying behavior Dissonance-reducing buying behavior Habitual buying behavior Variety-seeking buying behavior Consumer Buying Decision Process : Made by Bikash 11 Consumer Buying Decision Process Understand Buying roles Buying behavior Buying decision process Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior Consumer Buying Decision Process : Made by Bikash 12 Consumer Buying Decision Process Postpurchase Behavior: Consumers’ expectations are compared to performance Postpurchase satisfaction influences future behavior Purchasing behavior Word-of-mouth communications Consumer Buying Decision Process : Made by Bikash 13 Consumer Buying Decision Process Marketers should attempt to influence and monitor postpurchase behavior Postpurchase communications reduce dissonance, returns, and order cancellations Talk with customers to discover new uses for existing products Investigate methods of product disposal