Slide1: Economist: Small businesses, tourism industry lifted local economy in '04 “Small business sector and tourism industry are buoying the economy, rather than Georgia's top 20 employers” -Dr. Rajeev Dhawan Director- Economic Forecasting Center Robinson College of Business of Georgia State Atlanta Business Chronicle-2/16/05


Slide2: Georgia 2003 vs. 2004 Key Numbers are in 100,000 Source: Smith Travel


Slide3: Georgia 2003 vs. 2004 Key Numbers are in 100,000 Source: Smith Travel


Slide4: Travel Scopes – 3rd Quarter 10,210,000 person trips taken Purpose: 39% to visit friends and relatives 21% other pleasure/personal purposes 20% were reported as business trips 35% included children Average party size was 2.3 persons Average of 2.2 nights was spent in Georgia Lodging: 45% stayed in a hotel, motel or B&B 25% stayed at a private home Average in-state expenditure was $335 2004 Travel Scopes- TIA


Slide5: Travel Scopes – 3rd Quarter Activities: 26% Shopping 20% Attending a social/family event 10% City/urban sightseeing Point of Origin: 64% South Atlantic 18% East South Central region 2004 Travel Scopes- TIA


Slide6: Public Relations General Tourism Coverage Calendar Year 2004 Media Impressions: 1,554,536,418 Value: $22,250,127 Calendar Year 2003 Media Impressions: 761,232,029 Value: $5,844,049


GDEcD Clip Report Tourism & Events Around Georgia January 2005: GDEcD Clip Report Tourism & Events Around Georgia January 2005


GDEcD Clip Report Tourism & Events Around Georgia January 2005: GDEcD Clip Report Tourism & Events Around Georgia January 2005


GDEcD Clip Report Tourism & Events Around Georgia January 2005: GDEcD Clip Report Tourism & Events Around Georgia January 2005


GDEcD Clip Report Tourism & Events Around Georgia January 2005: GDEcD Clip Report Tourism & Events Around Georgia January 2005


Slide15: International Sales Earned Media: $18.9 Million in Germany $2 Million in the UK Tour Operator Packaging: German Wholesalers/Tour Operators featuring Georgia product from 56 up to 65. UK Wholesalers/Tour Operators featuring Georgia product from 24 up to 70. Virgin Holidays UK sold over 1,350 room nights Thomas Cook 2004 bookings for Georgia were up 114% over 2003 Titan Hitours booked over 2,100 room nights FTI produced over 2,000 room nights in 2004


Slide16: Emerging markets: Canada: Ontario Motorcoach Association CAA Sales Mission Travel South VIC Program Student Travel: Joined Student Youth and Travel Association FAM Tour resulting in bookings of over 800 attraction tickets and 700 room nights. Family Reunions: VIC Program


Slide17: FY 05 Marketing/Print


Slide18: Marketing Negotiated Free Pilot program Commercial was played on the NBC jumbo screen in Times Square Nov 18 –Dec 3 during the annual Macy’s Day Parade


Slide19: FY 05 Marketing/Broadcast Commercial in key drive markets Atlanta, Birmingham, Greenville, Jacksonville, Tampa, Sarosta On 78 Georgia Stations through custom package with the Georgia Association of Broadcasters Campaign Dates: Feb 28-Jun 20


Slide26: On-line Marketing Efforts Interactive Keyword Optimization Google Overture Concierge/Epicurious General Content Sites Yahoo! Excite/iWon ValueClick Georgia Content Pages The Weather Channel History Channel Family Fun/ Disney Online Outdoor Recreation, Travel & Sports Sites Away Network CBS Sportsline


Slide27: Targeted Sweepstakes opportunities thanks to your support of our efforts. On-line Marketing Efforts


Slide28: Travel Media Market Place Macon March 18-23 34 National and Regional Travel writers are registered. All travel associations will be represented.


Slide29: Co-Op Marketing Program $500,000 to distribute Applications due April 8, 2005 Go to www.MarketGeorgia.org to download application materials


Slide30: Southern Governor’s Association Greensboro August 28-30, 2005 Southern Heritage Corridors Georgia Tech/GIS Economic Impact Modeling


Slide31: Governor’s Conference on Tourism Valdosta September 14-16, 2005 For programming suggestions please contact nserrano@georgia.org Visit www.MarketGeorgia.org for the Tourism Nomination form, sponsorship information and the 2006-2008 Host City Bid form


Slide32: New Discoveries 2006 Atlanta April 5-8th 2006 What is it? 4 day showcase of new or improved product in Atlanta and through out the State of Georgia. Hosted by the Atlanta Convention & Visitors Bureau and the Georgia Department of Economic Development. Why are we doing this now? 10-year anniversary of the 1996 Centennial Olympic Games, describes a perfect time to celebrate all the wonders Atlanta and the State have to offer!! Who is invited to the tradeshow? Hotels, resorts, attractions, convention & visitor bureaus, ground operators, receptive operators, restaurants, shopping venues and any other Georgia supplier with an interest in growing their group tour business. Tour operators, AAA counselors and selected travel agents and receptive operators from the U.S. will be invited along with trade and consumer media.


Slide33: New Discoveries 2006 Atlanta April 5-8th 2006 How are the ACVB and the GDEcD planning on promoting this? Through a targeted mailing list of travel buyers and media, each invitee will receive newsletter updates, direct mail and personal phone calls. In addition a micro-site will be created on the internet and promoted at a variety of trade shows in the coming year. We will also rely on our partners and sponsors to promote the event. How are we planning on showing off the entire State? Organized familiarization trips to various regions of the State will be departing on the 8th. What can/should an attraction, hotel, venue or restaurant do to prepare for New Discoveries? Brainstorm: What do you have that is new? What do you have that is special or different? How can you accommodate the visitor looking for something off the beat and path? .