Presentation Transcript
Visit London – 2012: Visit London – 2012
Visit London Vision: Visit London Vision A world-class organisation, recognised for innovation and effectiveness, which delivers sustained and sustainable economic benefit to London – the most creative, diverse and exciting city in the world.
2006/7 – record years: 2006/7 – record years 15.2 million overseas visitors +12.3%
Only UK region with domestic growth +2.4%
Hotels - occupancy at 80% – best year since millennium
Retail - outperforms the rest of the UK for 24 months
West End - over 200m visitors a year, spending £5.5bn - 50% are visitors
Attractions +10%
Theatre – ticket revenues rose +4.78% to £400m+ attendance of 12.4mÂ
Global market share increased to 1.8%
2007 – on track for another record year for overseas visitors
VIDEO: VIDEO
London 2012 Strategy for Tourism: London 2012 Strategy for Tourism
Slide6: A Huge Scale of Opportunity 16th to 3rd short break destination in Europe £1.5bn for Australia’s visitor economy Added US$1.5bn to Georgia economy Visitor numbers up 11% year on year in 2005
Slide7: The opportunity for London Oxford Economics:
Up to £2.9 billion value for British tourism
Up to £2.2 billion value for London tourism
48% of London benefit post Games
Emerging markets primary opportunity
Slide8: Five 2012 Priorities for London Brand image for London
Media opportunities
Events and conventions
Olympic sponsors
Digital hub
20,000+ Media: 20,000+ Media
Beijing Olympic Stadium: Beijing Olympic Stadium
2008 – an Olympic year: Beijing 2008 – London 2012 axis as major focus:
- China in London
- Torch Relay
- Ritan Park, London House
- Handover ceremony
- Cultural Olympiad Launch
- London as Olympic city 2008 – an Olympic year
2008 – an Olympic year: 2008 – an Olympic year London in the park
Ritan Park : Ritan Park ‘a unique moment
in time’
Slide14: London House
Creative and cultural exposition
Media centre
Stage (TBC) London in Beijing – Ingredients
2008 – an Olympic year: 2008 – an Olympic year Fortune 500 top CEOs
International opinion formers
Chinese business, culture and government
The Olympic Family – IOC, BOCOG, London 2012
International Media
London Ambassadors and Stakeholders
Celebrities – Olympic and Cultural
General Public – International
General Public – UK London in the Park – Our Audience
London in the Park - Partners: London in the Park - Partners LOCOG
Visit London
Think London
Film London
London Higher
Visit Britain
BOA Tate Modern
British Museum
National Portrait Gallery
V&A
Royal Opera House
BBC
Royal Parks
Visit London – 2012: Visit London – 2012