Cultural Olympiad briefing Feb 20 James Bidwell pr

Category: Education

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Visit London – 2012: 

Visit London – 2012

Visit London Vision: 

Visit London Vision A world-class organisation, recognised for innovation and effectiveness, which delivers sustained and sustainable economic benefit to London – the most creative, diverse and exciting city in the world.

2006/7 – record years: 

2006/7 – record years 15.2 million overseas visitors +12.3% Only UK region with domestic growth +2.4% Hotels - occupancy at 80% – best year since millennium Retail - outperforms the rest of the UK for 24 months West End - over 200m visitors a year, spending £5.5bn  - 50% are visitors Attractions +10% Theatre – ticket revenues rose +4.78% to £400m+ attendance of 12.4m  Global market share increased to 1.8% 2007 – on track for another record year for overseas visitors



London 2012 Strategy for Tourism: 

London 2012 Strategy for Tourism


A Huge Scale of Opportunity 16th to 3rd short break destination in Europe £1.5bn for Australia’s visitor economy Added US$1.5bn to Georgia economy Visitor numbers up 11% year on year in 2005


The opportunity for London Oxford Economics: Up to £2.9 billion value for British tourism Up to £2.2 billion value for London tourism 48% of London benefit post Games Emerging markets primary opportunity


Five 2012 Priorities for London Brand image for London Media opportunities Events and conventions Olympic sponsors Digital hub

20,000+ Media: 

20,000+ Media

Beijing Olympic Stadium: 

Beijing Olympic Stadium

2008 – an Olympic year: 

Beijing 2008 – London 2012 axis as major focus: - China in London - Torch Relay - Ritan Park, London House - Handover ceremony - Cultural Olympiad Launch - London as Olympic city 2008 – an Olympic year

2008 – an Olympic year: 

2008 – an Olympic year London in the park

Ritan Park : 

Ritan Park ‘a unique moment in time’


London House Creative and cultural exposition Media centre Stage (TBC) London in Beijing – Ingredients

2008 – an Olympic year: 

2008 – an Olympic year Fortune 500 top CEOs International opinion formers Chinese business, culture and government The Olympic Family – IOC, BOCOG, London 2012 International Media London Ambassadors and Stakeholders Celebrities – Olympic and Cultural General Public – International General Public – UK London in the Park – Our Audience

London in the Park - Partners: 

London in the Park - Partners LOCOG Visit London Think London Film London London Higher Visit Britain BOA Tate Modern British Museum National Portrait Gallery V&A Royal Opera House BBC Royal Parks

Visit London – 2012: 

Visit London – 2012

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