greg stone

Slide1: 

Greg Stone Regional Technology Officer Democratizing knowledge: Social networking for the enterprise Technology’s contribution Friday 11 May 2007 - 1:30 pm

Slide2: 

Greg Stone Regional Technology Officer Democratizing knowledge: Social networking for the enterprise Technology’s contribution Friday 11 May 2007 - 1:30 pm

Social Networking phenomenon: 

Social Networking phenomenon

Our focus: 

Our focus

Granovetter’s SWT Theory: 

Granovetter’s SWT Theory

Strength of Tie: 

Strength of Tie

Building Social capital: 

Building Social capital

Slide8: 

Knowledge Network is Enterprise Business Connection software that helps users collaborate more effectively by automating the discovery and sharing of undocumented knowledge and relationships What is Knowledge Network? Connectors Expertise Location

Expert Systems : 

Expert Systems “The Expert” Great “Expert” Location Systems Expert Systems vs. Knowledge Network

Why has Microsoft Created KN?: 

Why has Microsoft Created KN? Three Core Beliefs: Most knowledge is undocumented It’s often difficult to connect to the right person “Weak Ties” deliver significant value

Core Belief #1:Most knowledge is undocumented: 

Core Belief #1: Most knowledge is undocumented Source: Delphi Consulting Group Not stored in documents Not stored in databases It’s Stored in peoples’ heads Employees are more likely to turn to colleagues for information*

Core Belief #2:It’s often difficult to connect to the right person: 

Finding the right person often involves a referral by an intermediary Core Belief #2: It’s often difficult to connect to the right person

Core Belief #3:“Weak Ties” deliver significant value: 

People in our inner circle know basically the same people and the same things that we know People that they know have connections that we don’t have By leveraging “Weak Ties” we can learn about new opportunities, share new ideas or meet a new person or group of people 2 Degrees Their Extended Circle 3+ Degrees Their Extended Circle Core Belief #3: “Weak Ties” deliver significant value

“Bottoms-up” Relationship Tracking: 

Relationship Data Sources (Digital Clues) “Bottoms-up” Relationship Tracking Applications Leveraging Relationships SharePoint Search Center & People Portrait Pages E-mail Contact Lists Team Sites Instant Messaging Contacts Active Directory Relationships Portraits My Sites Distribution Lists

The Knowledge Network Solution: 

The Knowledge Network Solution

Privacy ConcernsStriking the Right Balance: 

Privacy Concerns Striking the Right Balance The goal is to strike the right balance between Utility, Simplicity & Privacy Utility is how useful? Simplicity is how easy? Privacy is what’s revealed, control?

The Simple Privacy Model: 

The Simple Privacy Model Notification Communicate steps Customers can expose privacy policy Control User chooses items User chooses privacy levels Administrators can be given config control Consent No data to the server before the user has approved it

Privacy Model –Notification, Control & Consent: 

First pass analysis Incremental analysis – Default is set to every two weeks Install KN Choose Data Sources Profile Review & Approval Upload Profile Accept Privacy Statement Run Analysis Incremental Analysis Upload Profile Profile Review & Approval Privacy Model – Notification, Control & Consent Choose Data Sources Profile Review & Approval Upload Profile Run Analysis Incremental Analysis Upload Profile Profile Review & Approval Accept Privacy Statement Choose Data Sources Profile Review & Approval Upload Profile Run Analysis Incremental Analysis Upload Profile Profile Review & Approval

Slide19: 

Seeker Initiates search Anonymous Condition Anonymous Results

Making ConnectionsFind The Right Contact You Need To Solve A Problem, AnswerA Customer Complaint Or Consult With You On Your Project: 

Making Connections Find The Right Contact You Need To Solve A Problem, Answer A Customer Complaint Or Consult With You On Your Project Expertise Location Instantly find people who have expertise in specific areas You have an expertise location system but it is not being kept up, dynamic profiling ensures up to date information Keeping information fresh Dynamic profiling ensures that information is kept current and relevant You don’t know the Expert directly but you know someone who can connect you together Connect to another person Locate a contact who can introduce you to the right person via social distance You are hosting a decision making meeting and want to make sure that the right people are there Make better decisions faster By knowing who knows who and who knows what you can quickly identify key people to make better decisions faster

Slide21: 

Thank You!