Milano india Holding ltd

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Organised By Ferro Milano Duration 15 Minutes Presenter Gaurav Marya, President, Franchise India Holdings Limited Franchising >>>in India Franchising & Trade, Milan, Italy | 20th October 2006 Franchising in India

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Indian Marketplace – An Overview Franchising in India International Successes International Failures Japanese Vs Korean Strategy – A case study Objective Approach Be firm Be flexible Global Expertise Local Opportunities Introduction to FIHL Franchising & Trade, Milan, Italy | 20th October 2006 Franchising in India

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India: World’s Second Fastest Growing Economy For last two years consecutively India’s GDP growth has been over 8% GDP growth. Franchising & Trade, Milan, Italy | 20th October 2006 Franchising in India

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Some Quick Facts On Franchise And Retail… 1800 Home Grown Franchisors and over 70,000 franchisees 85% Success rate Over USD 4 Billion industry Highest retail outlet density in the World Service sector contributes to nearly 51% Over 600 shopping malls and commercial real estate are expected by march 2005 55 million Sq.ft. retail space under development, expected to be up by 2005. Franchising & Trade, Milan, Italy | 20th October 2006 Franchising in India

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Franchise Successes in India Franchising & Trade, Milan, Italy | 20th October 2006 Franchising in India

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Franchise Failures in India Franchising & Trade, Milan, Italy | 20th October 2006 Franchising in India

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Hallmark Global Leader Inception: 1910 Units4,750, In India 220 franchisees Market Share: less then 20% Japanese Vs Korean Strategy The greeting card industry in India is estimated at USD 0.5 bn 50% in the organized sector Archies has exploited the opportunity well with Indian traditional festivals such as Holi, Rakhi, etc besides the usual Birthday, Anniversary, New Year, Valentine's Day cards etc. Archies Home grown Franchisor Inception: 1979 Units: 440 franchisees Market Share: over 50%

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Consider it as a long term high volume market A three level Approach 1. Feasibility study & Market Research. Evaluate the size of the opportunity Customize – Product/ Services & Pricing Review competition 2. Strategic Planning for India Entry: Invest in business Licensing – IP - System and expertise preferred over Brand Joint Venture - Direct equity participation Master/ regional franchise - Customized franchise format 3. Locating Right Partner Built Investor Confidence - Investment not the only criteria The Objective Approach

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Local Marketplace Local socio – economic condition Culture, Religion and Language Consumer behavior Competition / Strategy Legal system Penetration Be firm Be flexible

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Preferred Formats Master/ regional franchise More partners per country Licensing – IP Brand less valued, System and expertise transfers Joint Venture Direct equity participation Franchising & Trade, Milan, Italy | 20th October 2006 Franchising in India

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Global Expertise Local Opportunities (many countries within a country) Gateway to India – The Opportunity

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Franchise India Holdings Limited Asia’s Largest Integrated Franchise Solution Company Since 1999 The Franchising World & Retailer – Publication Division India’s first and highest selling franchise magazine FranchiseGuru & Franchise India Property Service – Business Brokerage division with 60 offices across country and overseas Franchise India Consulting – Consulting and Knowledge division www.franchiseindia.com - Asia’s #1 Franchise website Franchise India Events Services - Franchise India 2006 - 4th International Franchise and Licensing Expo & Conference - Franchise Awards06 - 4th Awards for Franchising Licensing and Business Development - Franchise & Retail Opportunities2006 – Mumbai, Bangalore & Kolkata – Three Major Metros - Star Retailer – Retail Awards - Franchise India Investors Meets in 18 cities F&B Division - Club City (Dosa Plaza, Shanghai Post, Tikka Express, Masala Country, Barnies, Taco maker, Saint Cinnamon) Franchising & Trade, Milan, Italy | 20th October 2006 Franchising in India

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Thank You the opportunity awaits… Presenter Gaurav Marya, President, Franchise India Holdings Ltd D-14. Pamposh Enclave, Greater Kailash Part 1 New Delhi 48, India Mobile: 91 980984433 mgaurav@franchiseindia.com www.franchiseindia.com Welcome to India

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