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Florida Pilot Program on Tobacco Control: 

Florida Pilot Program on Tobacco Control Community Context Studies Phase II, 2000 Summary Mary Ann Ferguson, Ph.D.

The Three Studies: 

The Three Studies Total Panel Point-of-Purchase Marketing 310 233 Public Places Regulations & 300 218 Second-Hand Smoke Event Sponsorship by Tobacco 60 60 Companies

When and Where Conducted: 

When and Where Conducted Study Period: July 2000: July 1999 Regions: Selected to represent state Ethnicity: African American, Hispanic, & White Density: Urban vs. Rural Partnership: High vs. Low Rating

Zip Codes For Regions: 

Table No. 1.4 Ethnic Group X Partnership Rating X Density Zip Codes For Regions

Tobacco Sold…: 

Tobacco Sold…

Tobacco Sold Near . . .: 

Tobacco Sold Near . . .

Ethnicity: 

Ethnicity

Ethnicity: 

Ethnicity

Ethnicity: 

Ethnicity

Ethnicity: 

Ethnicity

Ethnicity: 

Ethnicity

Successful Partnerships: 

Successful Partnerships

Changes From Last Year: 

Changes From Last Year

Successful Partnerships: 

Successful Partnerships

Successful Partnerships: 

Successful Partnerships

Successful Partnerships: 

Successful Partnerships

Successful Partnerships: 

Successful Partnerships

Successful Partnerships: 

Successful Partnerships

Places Visited: 

Type of Public Place Number Percent   Restaurants 56 18.4% Retail Stores … 39 12.8 Indoor Recreational Facilities ... 32 10.5 Grocery Stores 25 8.2 Educational Facilities, High Schools … 25 8.2 Hospitals, Health-Care Facilities 23 7.6 Libraries 17 5.6 Theaters – movies, plays; Museums 15 4.9 State Government Bldg, Courtrooms.. 13 4.3 Auditoriums, Arenas 11 3.6 Shopping Malls 8 2.6 Day Care Centers 7 2.3 Public Means of Mass Transportation 7 2.3 Nursing Homes 7 2.3 Public Meeting Facilities 7 2.3 Community Colleges/ Universities 6 2.0 Condominiums, Retirement Homes 6 2.0 304 100.0% Places Visited

Smoking Prohibited: 

Table No. 3.2 Mean Number of Smoking Prohibited Signs Located Outside and Inside Florida Public Places   Public Place Smoking Prohibited Signs Outside Inside Public Means of Mass Transportation 3.3 4.2 Shopping Malls 1.4 3.9 Indoor Recreational Facilities 0.3 2.0 Nursing Homes 1.0 1.1 State Government Buildings 1.1 0.9 Condominiums, Retirement Homes 0.0 0.8 Restaurants 0.3 0.8 Public Meeting Facilities 0.2 0.7 Community Colleges/Universities 3.2 0.6 Hospitals, Health-Care Facilities 1.7 0.5 Educational Facilities, High Schools 0.0 0.3 Day Care Centers 0.2 0.3 Theaters – movies, plays; Museums 0.2 0.2 Auditoriums, Arenas 0.4 0.2 Retail Stores 0.3 0.2 Grocery Stores 0.6 0.1 Libraries 0.4 0.0 Smoking Prohibited

Ethnicity: 

Ethnicity

Ethnicity: 

Ethnicity

Recommendations: 

Recommendations

For Retail  Ask convenience stores and gas stations --to reduce the number and size of external signs to 5 outside signs and no larger than 2’ X 2.5’  --to reduce inside signs to no more than 12 signs.  Persuade Marlboro to reduce the prominence and prevalence of its signage. Convince stores to move all tobacco products behind the counter, or only on the counter and behind the counter.  Ask stores to move tobacco away from candy and gum, snack foods, batteries, OTC drugs, soda, condoms, self-service food, toys, comic books, and trading cards. Ask stores to post more sales-to-minors regulations signs outside and inside. : 

For Retail  Ask convenience stores and gas stations --to reduce the number and size of external signs to 5 outside signs and no larger than 2’ X 2.5’ --to reduce inside signs to no more than 12 signs.   Persuade Marlboro to reduce the prominence and prevalence of its signage.   Convince stores to move all tobacco products behind the counter, or only on the counter and behind the counter.   Ask stores to move tobacco away from candy and gum, snack foods, batteries, OTC drugs, soda, condoms, self-service food, toys, comic books, and trading cards.   Ask stores to post more sales-to-minors regulations signs outside and inside.

Slide27: 

. Inactive community partnerships should adopt goals to: Reduce ·      -number and size of signs ·      -signs with prices on them at checkout ·      -neon signs ·      -signs on shelving Move tobacco away from soda and condoms Reduce ·      -amount of multiple-unit pricing -sale of smokeless tobacco

Slide28: 

Successful partnership goals: Increase ·      -external sales-to-minors signs ·      -smoking prohibited signs Decrease neon and lighted signs   Rural areas reduce: þ Placement next to food and school supplies Banners used to market tobacco.

Slide29: 

Educate Hispanic youth that: -GPC uses pricing as a sales tactic -Use of cowboy symbols and music symbols -Flavored cigarettes marketed in Hispanic regions -Tobacco products next to OTC drugs and condoms -Signs increased extremely rapidly compared to White regions.

Slide30: 

Educate young African-Americans that: -Kool and Newport market to African- Americans -use of cowboy symbols -use of African-American models -pricing and specials by Doral and Marlboro -flavored cigarettes marketed to them -tobacco put next to OTC drugs, and condoms -signs increasing while decreasing in White regions -sales-to-minors signs are less readable

Slide31: 

Educate young people that: stores in White regions make tobacco products more accessible—clerks do not control them—than in other regions

Slide32: 

Public Places Increase the external smoking prohibited signs at public places focus on condos retirement homes day care centers other places with few signs

Slide33: 

Ask public places to: -reduce the size of the DSA -move it away from entryways, checkout counters, and restrooms -place it so that patrons do not walk through smoking areas to get to non- smoking areas.

Slide34: 

Ask restaurants and other public places with DSAs to: -improve venting, -add better physical barriers to separate the DSA -remove items attractive to young people from DSA snacks, food items, games, sports, TVs, magazines -adopt a policy of not seating those under 18 in DSA- strong focus on Hispanic regions   Change the Florida Clean Indoor Air Act so that restaurants could not seat those under 18 in a DSA.

Slide35: 

Monitor public transportation facilities: -for “no smoking” announcements every 30 minutes -remind those who don’t.   Remind schools: -to put up “no smoking with 1000 feet of the school” signs particularly in African-American and Hispanic regions

Slide36: 

Community Events Work to: -reduce adverytising signs at gambling events -increase adherence to vending machine regulations at all events -increase anti-smoking signage at all events   Ask performers to not: -use tobacco during the performance -wear clothing with tobacco advertising on it

Slide37: 

Thank you for your attention!