2003 ECO 09a

Slide1: 

© 2003, Cisco Systems, Inc. All rights reserved. 1 1 1 7659_03_2003_c4

Cisco Systems:Innovating for The Enterprise: 

Ammar Hanafi Vice President New Business Ventures Cisco Systems Cisco Systems: Innovating for The Enterprise

A 360 Degree View of Business Innovation: 

A 360 Degree View of Business Innovation Processes (How) Customers (Who) Customer Experience Solutions Channels (Where) Products (What) R&D Platforms Networking Revenue Model Value Chain Logistics/Supply Chain Source: Managing Business Innovation, Sawhney and Wolcott, Kellogg School of Management, Oct. 2002

The Context For Innovation:Our Customers: 

The Context For Innovation: Our Customers Growing Our Revenues in New Growth Markets Increasing Our Market Share in Core Markets Customer Success = Cisco Success

The Technology Strategy No Compromises : 

The Technology Strategy No Compromises Performance Routers and switches Silicon Hardware Lower cost Convergence - Data, Voice, Video, Storage Security Manageability Lasting architecture Generational approach Investment Protection Intelligent Services © 2003, Cisco Systems, Inc. All rights reserved. 7659_03_2003_c4

The Innovation Cycle: 

Innovation Performance Investment Protection Intelligent Services IBSG Channels Partnerships and Alliances Service and support Secure Robust Adaptable Fair Scalable Global Next Set of requirements Focused investments Understanding of business models The Innovation Cycle Intelligent Information Network © 2003, Cisco Systems, Inc. All rights reserved. 7659_03_2003_c4

Investment in Technology Innovation: 

Source: Yahoo Finance 7/17/03 Intel Microsoft IBM Dell Cisco Q2 ‘02 Q3 ‘02 Q4 ‘02 Q1 ‘03 0% 5% 10% 15% 20% R & D as % of Revenue © 2003, Cisco Systems, Inc. All rights reserved. 8551_08_2003 Investment in Technology Innovation

Extending Our Core Business with New Growth Markets: 

Extending Our Core Business with New Growth Markets © 2003, Cisco Systems, Inc. All rights reserved. 7659_03_2003_c4

Where We’re Spending:Core and New Growth Markets: 

Where We’re Spending: Core and New Growth Markets Routing, Switching, and Software Security Telephony Wireless / Mobility Storage Networking Security Telephony Wireless / Mobility Enterprise Commercial Service Provider Metro Converged packet networks VPN Cable Voice C O R E © 2003, Cisco Systems, Inc. All rights reserved. 7659_03_2003_c4

Systems Approach: A Foundation for Growth: 

Systems Approach: A Foundation for Growth Routing • Switching • Optical Wireless LAN • Storage Networking IP Communications © 2003, Cisco Systems, Inc. All rights reserved. 8551_08_2003

New Enterprise Reality: 

New Enterprise Reality Security Points WLAN Storage Area Networks LAN WAN Past: Separate Present: Hybrid Future: Convergence Voice Network Video Confer- encing IPTel / Voice Security WLAN LAN and WAN Video SAN Secure Converged Network Data Voice Video Storage Wireless Wired

Network-Embedded Applications: 

Network-Embedded Applications Secure Converged Network PBX and Key Systems Firewall and VPNs Storage Virtualization Software Mobility Management

The Secure Converged Network as a Service Delivery Platform: 

The Secure Converged Network as a Service Delivery Platform

Example: Full Service Branch of the Future: 

Example: Full Service Branch of the Future 14 Presentation ID © 2002, Cisco Systems, Inc. All rights reserved.

Cisco Access Router EvolutionAchieving Full “Branch in a Box”: 

Cisco Access Router Evolution Achieving Full “Branch in a Box” Multi-Protocol Routing, Access Control, QoS Intelligent Information Network

Summary: Key Technology Trends: 

Summary: Key Technology Trends Virtualization of resources Virtualization of location Mobility of access Scalability of applications Embedded security Video Wireless

The Network of Networks: 

The Network of Networks

Slide18: 

Enterprise User Productivity Driven By Access Any Place, Any Time, Via Any Device The Network of Networks Applications

Slide19: 

© 2003, Cisco Systems, Inc. All rights reserved. 7659_03_2003_c4